Designing the perfect website for your Business requires insight into consumer behavior, marketing and thorough research. The time you invest in website design is worthwhile because it will lead to more traffic and conversions. Consider these four tips on how to design a balanced website that markets your business while also informing visitors about why they should choose your products or services.

Use Search Engine Optimization

When you need to balance the content of your website with generating leads and traffic, consider using Search Engine Optimization (SEO). This method involves using specific keywords and key phrases along with quality content, links and images to boost your rankings on the major search engines. With SEO, your website could become the authority on the products or services that you offer. Implementing SEO requires some research in order to elucidate which keywords and phrases consumers are using when they find your site and when they find the sites of your competitors. SEO has the potential to balance your business by boosting rankings and directing visitors who are most likely to be interested in what you have to offer.

Build a Responsive Design Into Your Website

While some people still use a desktop or laptop computer when browsing the internet, a majority of people are accessing the internet with handheld devices such as iPads and smartphones. Your business will need to balance its website design so that all internet users will have a good experience. A responsive design adjusts the way that images and text are displayed based upon the device that the visitor is using when he or she visits your website. A responsive design will make it easier for people to navigate through your website and will create a positive experience for them.

Design a Website for Your Business

The design that you select for your business website should be a reflection of what your business is all about. You will need to balance marketing your products or services with informing visitors about why you are the best choice for what they need. It is important that the design be geared toward easy reading and navigation. Make it easy for the visitors of your website to find what they are looking for. You can do this by finding reliable web design services that can help you create the look you’re after. Have a separate contact page so that visitors can quickly find your phone number, address, email and social media pages. There are also some things that should be avoided in your website design. Large blocks of text will turn visitors away, as will flashing ads or fonts that are difficult to read. Some other things to avoid in your website design include misspelled words, poor grammar and verbiage that may offend potential customers.

Include Images and Videos

Today’s website visitors do not want to just read. They want to see images, graphics and videos to make the text come alive. You can balance the written information about your business with images of your products or videos of you showing people how to use them. If you have a Youtube channel, consider linking your website and channel to further increase traffic. Striking a balance between images and videos with written content can be challenging, and you will need to ensure that your content is fresh and relevant.

Website design is an evolving technology. You will need to stay on top of the latest search engine algorithms and techniques to keep your business’ website in the first page of search results. Striking the right balance for your business will be an ongoing process, and you will need to plan on making regular coding tweaks and website updates.

Author Bio:

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700