I’ve seen numerous Studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact opposite. This is important: when more people read your ad, it means more sales. Your Font choice can directly determine if a user reads or simply skims what you have to say. That’s a huge issue for just changing ...