PACEDm.com Placecast is focusing on the improvement of Native Advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve advertisements relevance to each viewer. Placecast Native, Placecast’s newest offering, focuses on bringing the non-invasive benefits of native advertising, coupled with the benefits of location intelligence, such...