Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from the virtual element the pandemic has necessitated.
MPB2B will take place November 4 - 5, 2020 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in a new virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.
Just who are the experts that MPB2B has carefully chosen for this year's event?
To help B2B marketing professionals learn more and connect with the experts and influential speakers at this year's event, we've sorted through the master list of presenters to identify 25 of the top B2B marketing social influencers to follow and learn from in 2021 and beyond.
List Methodology: Our starting point is to identify and validate the credentials of all the speakers presenting at MPB2B. We then imported this scrubbed information into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the MPB2B speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking, including:
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
- Network size and reach
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