In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what's possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry.
But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year's #MPB2B event, we've sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers.
List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking including:
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
- Network size and reach
- Optimizing Your B2B Marketing Strategy Around the Trust Funnel
- 5 B2B Brands Delivering Great Customer Experiences
- What the Future of Google Search Means for B2B Marketers
- 11 Qualities You Should be Looking for to Find Your B2B Influencer Match
- B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b
- 5 Top B2B Brands Maximizing LinkedIn Engagement
- What's Missing In Your B2B Marketing Strategy? 5 Key Elements You Don't Want to Overlook
- 5 Top B2B Brands Delivering Exemplary Twitter Engagement
- B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX
- 6 Cannes Revelations About B2B Marketing in 2020
- B2B Marketing Influencers to Follow in 2018
- B2B Marketing Influencers to Follow in 2017
The post 50 Top B2B Marketing Influencers, Experts and Speakers in 2019 appeared first on Online Marketing Blog - TopRank®.