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50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld

Content Marketing Influencers 2019

Content Marketing Influencers 2019Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are filled with curiosity for future trends, marketing knowledge, and aspirations for new successes. For the past 11 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world's strongest content marketing event, and this year is set to be the biggest and best yet. Readers of our blog know we have a long history with the conference starting at the beginning, with nine years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. Our partnership resulted in a interactive digital experience filled with show-stopping insights from top marketers who will be taking the stage this week. If you haven't yet experienced it, have a look here: Another TopRank Marketing tradition that has been imitated in recent years but never truly duplicated, is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the excellent 200-plus #CMWorld speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year's Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and other platforms. The focus topic in question is most definitely "content marketing," and everyone included on this list is:
  • A speaker at #CMWorld 2019
  • Ranked in the top-50 for "content marketing" according to relevance, resonance, reach and audience metrics
CMWorld 2019 Influencer network People always thank me for including them in these lists and there's no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, and online in general. Many thanks go to ALL the people who are actively sharing knowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe. In this year's list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the year and into 2020.

50 Content Marketing Influencers Speaking at CMWorld 2019

Pam Didner BIG congratulations to Pam Didner for the top spot and to the other three in the top spots: Christopher Penn, our CEO Lee Odden, and Heidi Cohen. Christopher Penn Image Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year's group of speakers, based on Traackr's analysis. Pam Didner @PamDidner Author, Effective Sales Enablement Presenting: 5 Creative Ways Content Marketers Can Better Support Their Sales Team Presenting: How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team Christopher Penn @cspenn Co-Founder, Trust Insights Presenting: AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns Presenting: How AI Will Change Content Marketing Forever Lee Odden @leeodden CEO, TopRank Marketing Presenting: Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body Presenting: How to Develop a B2B Influencer Marketing Program That Actually Works Heidi Cohen @heidicohen Chief Content Officer, Actionable Marketing Guide Presenting: The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity Jay Baer @jaybaer Founder, Convince & Convert Presenting: Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers Brian Fanzo @iSocialFanz Millennial Keynote Speaker, iSocialFanz Presenting: Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media Michael Brenner @BrennerMichael Keynote Speaker, Author & CEO, Marketing Insider Group Presenting: Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team Andy Crestodina @crestodina Principal, Strategic Director, Orbit Media Presenting: Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results Presenting: How to Analyze Content Performance Using Google Analytics: From Basics to Advanced Presenting: Maximize the Value of Your Google Analytics Ian Anderson Gray @iagdotme Founder, Seriously Social Presenting: Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video Christoph Trappe @CTrappe Chief Content Officer, AC Business Media Presenting: Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences Julia McCoy @JuliaEMcCoy CEO, Express Writers Presenting: A Masterclass on Creating & Publishing Authority-Building SEO Blogs Bernie Borges @bernieborges CMO, Vengreso Presenting: Why You Need Content for Effective Sales Enablement Viveka Von Rosen @LinkedInExpert Chief Visibility Officer, Vengreso Presenting: A Whole New World - Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages. Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success Erika Heald @SFerika Consultant, Erika Heald Consulting Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community Presenting: How to Define and Document Your Brand Voice Dennis Shiao @dshiao Marketing Consultant, Dennis Shiao Consulting Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community Drew McLellan @DrewMcLellan Ad Agency Owner & Consultant, Agency Management Institute Presenting: Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: Welcome to Content Marketing World 2019 Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients Presenting: Technology Forum A. Lee Judge @ALeeJudge Global Digital Marketing Manager, Hexagon Geosystems Presenting: Content Marketing for the Robots (Search Engine Marketing) Andrea Fryrear @AndreaFryrear President and Lead Trainer, AgileSherpas Presenting: Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things Andrew Pickering & Pete Gartland @AndrewAndPete Co-Founders, Andrew and Pete Presenting: The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time Katie Martell @KatieMartell Executive Director, Boston Content Presenting: Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers Tom Martin @TomMartin President, Converse Digital Presenting: Turning Conversations Into Customers Jay Acunzo @jayacunzo Founder, Marketing Showrunners Presenting: Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations Juntae DeLane @JuntaeDeLane Founder, Ditgital Branding Institute Presenting: Why Your Brand Works In The “Real World” But Fails When Online Cathy McPhillips @cmcphillips Vice President of Marketing, Content Marketing Institute Presenting: Getting the Most From CMWorld 2019 George Stenitzer @GeorgeStenitzer Founder & Chief Content Officer, Crystal Clear Communications Presenting: How to Use AI to Unlock Secrets Inside Questions Matt Heinz @HeinzMarketing President, Heinz Marketing Inc Presenting: Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty Scott Monty @ScottMonty CEO & Principal, Scott Monty Strategies Presenting: Curate Your Way to More Subscribers Kristina Halvorson @halvorson CEO, Brain Traffic Presenting: How to Conquer Content Chaos Donna Moritz @SociallySorted Visual Content Strategist & Founder, Socially Sorted Presenting: Travel/Tourism/Hospitality Forum - The World's Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences Kathy Klotz-Guest @kathyklotzguest Founder, Keeping It Human Presenting: 185 Comics Walk into a Storytelling Bar… Tom Augenthaler @taugenthaler Consultant, 551 Media LLC Presenting: What the ... Influencer Marketing! Amy Higgins @amywhiggins Content Strategist, Salesforce Presenting: Charting the Course to a Career in Content Marketing Joe Lazauskas @JoeLazauskas Head of Marketing, Contently Presenting: The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution Aaron Orendorff @AaronOrendorff Founder, iconiContent Presenting: How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth) Arnie Kuenn @ArnieK Founder & CEO, Vertical Measures Presenting: Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency Leslie Carruthers @thesearchguru President, The Search Guru Presenting: Retail & eCommerce Forum Berrak Sarikaya @BerrakBiz Integrated Marketing Specialist, Yesler Presenting: So You Think You Want to Start an Online Community? What to Know Before You Open the Doors Joe Pulizzi @JoePulizzi Founder, Content Marketing Institute Presenting: Getting the Most From CMWorld 2019 Presenting: Keynote - MKTG 2030 Ardath Albee @ardath421 CEO, Marketing Interactions, Inc. Presenting: Personalization that Drives Profitable Engagement: Activate, Don’t Alienate Andrew Davis @DrewDavisHere Author, Brandscaping & Town, INC. Presenting: Loyalty Loop: How Small Content Adds Up to Big Business Presenting: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action Ashley Zeckman @azeckman Senior Director of Agency Marketing, TopRank Marketing Presenting: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy Amber Naslund @AmberCadabra Senior Content Marketing Evangelist, LinkedIn Presenting: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works Ian Cleary @IanCleary Founder, RazorSocial Presenting: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content Presenting: Content Optimization & Distribution Strategies Amy Balliett @AmyBalliett Founder and CEO, Killer Visual Strategies Presenting: How to Achieve a 70% Conversion Rate Using Interactive Content John Hall @johnhall Co-Founder and President, Presenting: Maximize Your Time To Focus On What's Most Important For Your Company's ROI Buddy Scalera @BuddyScalera Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company Presenting: We Can Do Better: How to Be a More Effective Marketing Professional Marcus Sheridan @TheSalesLion Keynote Speaker, Author and Partner, IMPACT Presenting: The Perfect Content Marketing Organization: 7 Essential Qualities of the World's Most Successful Content Marketing Companies Amanda Todorovich @amandatodo Content Marketing Director, Cleveland Clinic Presenting: How to Transform Your Corporate Blog into an Owned MEDIA Platform Presenting: #CMWorld Cleveland Clinic Health Summit

Spread the Content Marketing Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you'll find the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of content marketers that influence you most in the comments section below. To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing:
  • Your Interactive Guide to Creating Showstopping Content with Insights From Top #CMWorld Speakers
  • Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences
  • How Influencers and Media Integrations Can Add Pizzazz to Your Content Act
  • Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld
  • How Content Marketers Can Create Powerful Audience Connections
  • How Content Planning Sets the Stage for Unforgettable Experiences
  • Content Marketing Planning: How to Build Your Editorial Calendar
  • Cooked to Strategic Perfection: The Layers of a Deliciously Integrated Content Marketing Lasagna
  • How to Refocus on Your Audience for Better Content Marketing Results
If you'd like to learn more about creating a successful B2B influencer marketing campaign and boosting your content marketing fitness, you're in luck! Both our CEO Lee Odden and senior director of digital strategy Ashley Zeckman will be presenting at Content Marketing World on the topics. Here are the details: Tuesday, September 3th – 1:00pm – 4:00pm Workshop with Lee Odden & Amisha Gandhi, vice president of influencer marketing and communications at SAP Ariba How to Develop a B2B Influencer Marketing Program That Actually Works Wednesday, September 4th – 2:00pm – 2:45pm Solo Presentation with Lee Odden Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body Friday, September 6th – 8:00am – 8:45am Solo Presentation with Ashley Zeckman Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy Along with our TopRank Marketing teammates Kelly Hogan, Susan Misukanis, and Joshua Nite, we hope to see you at the Content Marketing World conference. Check out what we're looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for live-blogging coverage of select presentations.

The post 50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld appeared first on Online Marketing Blog - TopRank®.

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50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld


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