The Ascendancy & Reign of Miami’s Luxury Condominium Branding

Miami is known Internationally as the place to trade condos as investors and speculators alike try to time the market buying early pre-construction prices and hoping for an upswing by the time of delivery. Some do in fact buy for personal enjoyment while others who are less confident in their Countries financial security, park their cash in a Miami condominium as a safe-haven to eventually unlock their tangible asset.

“In New York, you trade stocks. In Chicago, we trade commodities. Miami, we trade condos. This is what we do. We trade down here. These are traders who are not looking to live the American dream with a family of four and a dog. They’re looking to make a hundred grand a unit.” – Peter Z of the infamous Condo Vultures/Crane Spotters

The Miami Association of Realtors reported that foreign nationals bought 15,400 residences ($7.1B) in Miami last year, a 41.3% surge from 10,900 residences ($6.2B) in 2016. Argentinian buyers led the way, accounting for 15% of South Florida foreign purchases, followed by Venezuela (11%), Canada and Colombia (9% each). Foreign buyers of condos in South Florida may be more familiar and confident with such brands as Porsche and Armani than a building’s developer or its address.

In a sea of competition from Miami condominium developments, nowhere else on earth is luxury condo branding more commonplace than right here in sunny South Florida. With the flurry of condo developments each decade, savvy developers now use world-recognized luxury brands (and starchitects) to have the winning edge.

“Miami is more of a flashier type of city, than other areas like New York or Chicago that are a little more conservative.” – Jon Paul Perez, VP Related Group

Fast forward a decade later and this big idea to implement a globally recognized name onto a condominium development is commonplace in Miami and growing year over year. Brand loyalists love the product as we’ve found for passionate Porsche owners such as Gil Dezer of Dezer development. His formula for success is simply rinsing & repeating condominium developments and sales using the most recognizable luxury brands and responsible for more than half of these luxury towers below.

Here are Miami’s most recognized luxury condominium brands.

1) Residences by Armani Casa

• 18975 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completion Date 2019

2) Aston Martin

• 300 Biscayne Boulevard Way Miami, Florida
• 3D Map Here
• Completion Date 2021

3) FENDI Château Residences

• 9349 Collins Avenue Surfside, Florida 33154
• 3D Map Here
• Completed in 2017
• FENDI Market Report

4) Porsche Design Tower

• 18555 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completed in 2017
• Porsche Market Report
• Read: The 1st Year of Porsche

5) Trump Hollywood

• 2711 S Ocean Drive Hollywood, Florida 33019
• 3D Map Here
• Completed in 2009
• Trump Hollywood Market Report

6) Trump Palace

• 18101 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completed in 2006
• Trump Palace Market Report

7) Trump Int’l Beach Resort

• 18001 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completed in 2003 (Condo-Hotel)
• Trump Beach Resort Market Report

8) Trump Royale

• 18201 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completed in 2009
• Trump Royale Market Report

9) Trump Towers I, II, III

• 16001, 15901, 15811 Collins Avenue Sunny Isles Beach, Florida 33160
• 3D Map Here
• Completed in 2008 & 2010
• Trump Tower III Market Report

10) Bentley

You heard that right. Rumor has it Bentley condos are coming soon to Sunny Isles Beach! Join my VIP Group for the latest Bentley Sunny Isles condo updates upon reservations and opening to the public.

  “Bull markets are born on pessimism, grown on skepticism, mature on optimism and die on euphoria. The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.” – Sir John Templeton

Luxury Condos, Unique Penthouses, & Waterfront Homes

Whether you’re seeking new construction, a stunning Sunny Isles Beach penthouse, a super deal on a waterfront estate, off-market & investment opportunities, land for development, bulk condo sales, or relocation assistance for your team, I have it customized and ready for you. Let me know what else you’d like to see here on the local real estate blog? I’ll soon be researching pre-construction profits vs. loss so check back soon to find out how preconstruction buyers are doing with their intent to flip their ‘investments’ for a profit!

Over 16 Years Experience – I’m a South Florida real estate broker-associate with the leading firm, ONE Sotheby’s International Realty. Why Sotheby’s? Because of the brand heritage, prestige, vast global reach in curating luxury goods including premier real estate, and their propensity for perfection. Since 2002, I’ve been active in the South Florida residential market with experience and white-glove service that rarely disappoints.

Stop Searching. Start Living. Let’s talk, toll-free at #888.38.DREAM or contact me here for the master broker list of all new residential opportunities and join the monthly VIP group here for valuable market insights and new properties sent to your inbox before they go live – covering South Beach, Miami Beach, Sunny Isles Beach, Aventura, Bal Harbour, Surfside, North Bay Village, Key Biscayne, Coconut Grove, Coral Gables, Bay Harbour Islands, and Fort Lauderdale (East of US1).

The Miami Beach Real Estate Blog is an excellent resource for Southeast Florida residential real estate data, trends, and property information.

• MiamiDreamRealty.com
• MiamiPenthousesandEstates.com
• FortLauderdalePenthousesandEstates.com
• Coleman.Properties
• ONE Sotheby’s International Realty & Ashton Coleman
• Jade Beach, Jade Ocean & Jade Signature Condos

• What Is My Home Worth Today?
• Marketing 101 by Ashton Coleman
• Marketing Your Luxury Property
• ONE Sotheby’s International Realty | Marketing Affiliates
• Client Reviews
• New Miami Listings
• Sold Miami Properties
• TRENDS (2017 Q3) Report
• Sotheby’s International Realty History/Overview
• Sotheby’s – An Overview and the Auction House
• ONE Sotheby’s International Realty History/Overview

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