1. Start with a small niche. Start to focus on an individual market and build your way outward.
2. Be creative. Having a nice design with a distinct layouts or videos. Look for unique angles.
3. Make your site user friendly. You have to make your site easy to navigate or to look for something.
4. Outsource your SEO. Outsourcing is one of the best way to save some dollars with regards to SEO because as you know, seo is not an overnight thing. You need to do changes, do lots of work inorder to get up the rankings of serp.
5. Make your site interactive. I always say that if there is no communication, there is no community. I heard that from a sermon last Sunday. :)

Happy optimizing your site!