| Author M.K. (Mary) Tod |
Conducted by Author Mary Tod, this survey is hot off the press (you find the link to the full survey in this article).
Here are some results:
AS AN AUTHOR, WHICH Marketing ACTIVITIES HAVE BEEN MOSTSUCCESSFUL?Caveat: there was no button for Not Applicable and some authors wrote in that theyscored a marketing tool 0 to reflect this; results likely skew low as a consequenceHighlights:• NO MARKETING TOOL DOMINATES – authors use a wide range of marketingActivities• BEING ONLINE HAS BECOME MAINSTREAM – author blogs as well asFacebook, Twitter and other social media are more helpful than other tools; 72%of authors rated this category 3 or more• SPEAKING ENGAGEMENTS and NEWSPAPER AND MAGAZINE ARTICLESare considered the most effective traditional activities• A later question (see section 4) asks those in the publishing industry to rate thesesame marketing tools.
The rest of the survey has a surprisingly large number of hints for writers addicted to their craft, and seeking answers to the eternal writer’s lament: Where are my very own Target Readers?
Please share the link and survey with your own circles.
