I am reading The Apple Experience right now. I’m only a few pages in & it’s a great book already. It’s clear that a lot of their success is based on their stellar customer service & how they make their clients feel. I mean, c’mon, anyone that follows a brand with such religion-like zeal, must have some pretty compelling reasons, right?
I was thinking about that and I started day-dreaming about starting a business that is all about making the client happy & only that. Doing nice things for them to make them smile. Being kind for no reason. Sending them little presents. Just making people happy. Nothing else. No demands, no returns, no warranty issues. (I don’t know – I didn’t write up the WHOLE business plan, but you get the picture.*)
Why don’t we try this: give a smile, give a laugh, give a human interaction? Yeah, from our brand, from our business but we can let potential clients know that we’re people-humans behind that logo. We can be nice! It doesn’t cost anything but a little time & effort! Think about it: Can you take a few minutes out of each day to comment on a client’s profile, to re-post a helpful link, to create a funny graphic to share?**
*I did start formulating an idea that would be subscription based but then I got back to work building websites.
**Side note: I also just finished reading Jab, Jab, Jab, Right Hook so I’m pretty jazzed about social Media right now. Blame Vaynerchuk. Also, read it!