Ready to transition to a Marketing director? Perhaps you're not sure and need a better idea of what to expect. Fatemah Mirza and Sumayyah Rafiq share strategies to help reduce rejections and improve your odds of success in Resparking Creativity: A Marketing Professional's Career Guide Towards Becoming a Director.
After a brief introduction, Mirza and Rafiq discuss post-pandemic requirements for marketing directors. From AI tools to influencer marketing to salary data and more, they outline what marketing looks like in a post-pandemic world. Then the reader is invited to take a short quiz that provides direction on how to work through the rest of the book.
Broken down into four remaining sections, the reader is encouraged to start with the area where they scored the lowest and then complete the whole book. These sections are:
- Becoming a Director,
- Rebranding Yourself,
- Interviewing & Relationship Building Skills, and
- Salary Negotiation.
The process of advocating for yourself is not inherently aggressive. It simply creates an equal playing field and a two-way communication channel where you and the company achieve a mutually beneficial agreement. Ultimately, there are more reasons to try to negotiate your salary than not. I want you to have the tools necessary to negotiate for the maximum raise you can possibly get in any negotiation.
Let me show you what I mean. I helped one of my clients, let’s call him John, negotiate a $6,000 addition to his annual salary. This $6,000 raise, with a 3% additional annual raise per year, had the potential to translate into almost $400,000 more over the course of a standard 35-year career! And that was a modest 3% raise. Imagine how much you can benefit by learning how to advocate for yourself more directly!
Amazon Author Page: https://www.amazon.com/stores/Fatemah-Mirza/author/B0C781LXCS
Amazon Author Page: https://www.amazon.com/stores/Sumayyah-Rafiq-Haider/author/B0C781ZBXN
Amazon Buy Link: https://www.amazon.com/dp/B0C73VXSHL
The authors will award a $10 Amazon gift card
to a randomly drawn winner.