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Book Review & Giveaway: Resparking Creativity by Fatemah Mirza & Sumayyah Rafiq

Ready to transition to a Marketing director? Perhaps you're not sure and need a better idea of what to expect. Fatemah Mirza and Sumayyah Rafiq share strategies to help reduce rejections and improve your odds of success in Resparking Creativity: A Marketing Professional's Career Guide Towards Becoming a Director

After a brief introduction, Mirza and Rafiq discuss post-pandemic requirements for marketing directors. From AI tools to influencer marketing to salary data and more, they outline what marketing looks like in a post-pandemic world. Then the reader is invited to take a short quiz that provides direction on how to work through the rest of the book. 

Broken down into four remaining sections, the reader is encouraged to start with the area where they scored the lowest and then complete the whole book. These sections are:

  • Becoming a Director,
  • Rebranding Yourself,
  • Interviewing & Relationship Building Skills, and
  • Salary Negotiation.
As the reader works through Resparking Creativity, they find helpful links, charts and tables, thought-provoking discussion questions, and resume examples. What they will also find are numerous opportunities to learn more about services offered by Mirza's company, CareerTurners, where Rafiq is also affiliated. While I'm not a fan of that approach, it is the norm these days with guides offering free content. 

Resparking Creativity offers a ton of great advice, so if you're considering a career move to a marketing director position or working in that direction, check it out. 


The process of advocating for yourself is not inherently aggressive. It simply creates an equal playing field and a two-way communication channel where you and the company achieve a mutually beneficial agreement. Ultimately, there are more reasons to try to negotiate your salary than not. I want you to have the tools necessary to negotiate for the maximum raise you can possibly get in any negotiation. 

Let me show you what I mean. I helped one of my clients, let’s call him John, negotiate a $6,000 addition to his annual salary. This $6,000 raise, with a 3% additional annual raise per year, had the potential to translate into almost $400,000 more over the course of a standard 35-year career! And that was a modest 3% raise. Imagine how much you can benefit by learning how to advocate for yourself more directly!

  • ASIN ‏ : ‎ B0C73VXSHL
  • Publication date ‏ : ‎ July 9, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6007 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 245 pages

I received a free digital copy from the authors. This review contains my honest opinions, which I have not been compensated for in any way.



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Book Review & Giveaway: Resparking Creativity by Fatemah Mirza & Sumayyah Rafiq


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