Once again, not a reference book but good informative read to get an idea of marketing profile. Though the author could have used few more examples to keep it more interesting, I found it gripping enough & I think it can be referred to any serious reader or person with marketing interest.
- Cover – 4/5
- Content – 3.5/5
- Concept – 3.5/6
- Overall – 3.5/5
Review from other readers can be found at GoodReads
