By Books Author Denise Turney

Can you believe it? Podcasts go all the way back to the 1980s. Back then, instead of hosting Podcast Interviews, artists, journalists and other pros hosted what was called audio blogging. Do all great things Internet link back to a great blog?

Exploring the Power of Story

Joking in part. But, think about it. Doesn’t all great development involve story? If you’re being intentional and working to heal from trauma, you know that you have to revisit your trauma story. On the other hand, if you want to fulfill a dream, you probably do more than see yourself doing what you want or holding something you want to obtain.

To strengthen your motivation, you may boost the goal by creating a story that’s directly linked to what you want. You see, it’s the story that attracts us. Doesn’t matter if you create and retell the story to yourself or if someone else shares a story with you.

Story is powerful. It digs up deep emotions in the storyteller and the story’s listeners. And, it’s this that makes podcast interviews so appealing. So, as an author of books, when you get a chance to connect with a host and listeners on a podcast, make the most of it.

Linking Podcast Interviews and Great Storytelling

To do that, share the types of stories that stir deep emotion in the podcast host and listeners. In fact, this may be the single best act that you can take to engage podcast listeners. One way that you could find out that you’ve done this is when a podcast host keeps asking you questions, minutes after your show was scheduled to end.

That or the podcast host might ask you to come back on the show for another interview. For sure, that’s a great end result. But, after you’ve finished podcast interviews as a book author, what can you do to get more from the online interviews?

As a start, share the link to your podcast interviews at your social media accounts. You could even use a free design tool like Canva, Snappa or a free Adobe to create a unique design that includes the name of the podcast that you interviewed on. And, you’ll add your name, book title and website URL to the design too.

10 Ways Authors Get More From Podcast Interviews

Get creative and tag the design with a catchy slogan that links your books to the podcast name. Feeling good? Create three to five of these designs. Add a different design to your social media accounts each day. That gives you a minimum of five days with unique ways to share the word about your podcast interviews. Talk about a winner.

Check out these 10 additional ways that book authors can get more from podcast interviews. See how many you may already be doing. Take advantage of these ideas that you could use to expand your readership, all by getting more from your book author podcast interviews.

1. This first step actually happens before your podcast interviews. Good news is that you can also use this step with radio interviews. And, this first step is to spread the word about your interview before the interview occurs. Fortunately, there are many ways that you could do this. For instance, you could call family and friends and ask them to catch the show. Or, you can forward a link to the podcast interview with friends and neighbors. Flyers, social media message designs and postcards are other tools that you could use to ask people to listen to your podcast interviews.

More Ways Authors Get More From Podcast Interviews

• After podcast interviews and radio interviews end, add them to your author website. This shared, it may be worth exploring creating a media page to your author website. Use this page to highlight all of the podcast interviews that you do.

• Talk about radio interviews and other online interviews that you do while you’re at work. If you’re a full-time author, share details of the interviews with people in your community while you’re socializing.

• Create a media sheet that features your best podcast interviews. Include this media sheet with ARCs and other materials used to introduce your books to book clubs, book bloggers and bookstore book buyers.

Podcasts as Virtual Discussion Backgrounds

• Similar to the media sheet, develop a podcast interview sheet to share with other podcast hosts. This action could help you to gain more podcast interviews in the future. Another reason that this might prove helpful is that podcast hosts will see that you continue to spread the word about podcasts you’ve interviewed on long after the interview ends. That, in turn, demonstrates that they could gain more leverage from interviewing you as you continue to tell others about their shows.

• Post an image that you designed of the podcast interview on your website background. Furthermore, you could use the design as a social media background. For example, you could use the design on your Facebook author page.

• Speaking of background designs, use a design tool to develop a Zoom background that spotlights your most recent podcast interviews. Always include your book author website URL on the background designs.

Share Great Stories

• Write and send a press release that showcases your last online interview. There are free press release distribution services around. As a tip, you could try a few of these sites and see what you gain from the press releases.

• Blog about podcast interviews that you conduct at your personal author blog. If you’re looking for an example of this, you could hop over to Write Money Incorporated. The blog features interviews from my literary podcast, Off The Shelf Books Talk Radio.

1. Finally, you can mention the last online interview that you’ve completed on the next upcoming radio interview that you have. However, don’t talk about past interviews during current radio interview for too long. Simply lightly mention the last interview that you did, making sure to tie it to the story and messaging that you’re covering during your current interview.

As a last tip, actually enjoy author interviews. Have fun. A good podcast host will make this easy. You might even find yourself laughing during online interviews. Also, as was shared at the top of this blog, be sure to share great stories during your author interviews. You could even share great stories that highlight parts of your novels.

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