Whether you run a business or you have a brand or you are an influencer, Instagram is a platform where you want to gain maximum engagement. It is one of the biggest social media platforms that will give the right kind of exposure to your brand if used strategically. Now there are several ways to keep your Instagram page grow. If you are tired of struggling with your page and it is still mot getting the right kind of engagement, then you are at the right place.

Today, we are going to talk about top 7 ways to increase Instagram engagement in 2023. So without any further delay, let’s start with the article.

1. Lean into Reels

If you are following Instagram for the time being, then you would know that Reels has become one of the best ways to gain engagement. It is the easier way to bring your content in front of the right set of audience.

Reels will let you make short Instagram videos and promote your brand or product quickly in front of the audience. There are several features of Reels that you can easily experiment with, and they are as follows:

You can access the transition feature, trending audio, timed text, templates, as well as voiceover and other amazing features. If you use all these features, then you can surely allow your Reels to get more views and engagement.

2. Focus on Instagram SEO

For quite a long time, it was pretty important to understand the algorithm so as to see your content at the top. Here we aren’t telling you to ignore the Instagram algorithm but to put some research into SEO or Instagram search optimization as well.

Instagram SEO is about seeing your content while people search for the right keywords. People using Instagram and then finding your content using SEO means they are the ideal audience who will increase the engagement rate. This is because they are searching for content that you offer.

3. Post Consistently at Strategic Times

One of the most essential things to keep in mind if you want good engagement on your Instagram post is to post consistently. Yes! Posting on a regular basis will not only help you to be consistent in front of your viewers but will help you gain more engagement rate.

Your viewers will come and see content at a regular interval and it is important to post at strategic times too. You should check your insights to see at what time your viewers are mostly active. Try to post around that given period.

This method of posting consistently at strategic times will help you gain more engagement.

4. Be Interactive and Authentic

Another very important factor that you should consider to grow your Instagram is to be authentic as well as interactive. Try to talk more about your brand and show your viewers some behind the scenes content. This will gain more reliability and eventually, viewers will tend to build a trust relationship with you and your brand.

You can always post a story and ask them questions or do a poll story. This will be fun as well as interactive at the same time. You will be able to know your audience and not only that, your audience will be able to relate closely with you.

5. Go Live on Instagram

Instagram Live is a very important method to connect to your users directly. It will not only help you to build a relationship with your followers but will gain you a high engagement rate. Around 29% of internet users falling under the age group of 16 to 64 watch live streams every week and many people watch whenever they get free from their work. If you want to instantly increase the number of viewers during live there are services that you can use and buy 100 Instagram viewers for your stream and make it look popular. It will cost you depending on number of live viewers you want.

While you are doing a Live Video, you will be able to answer questions from your viewers, welcome them by taking their names and get to know them and their needs. This will help you to gain trust and reliability, and eventually, you will get more engagement.

6. Know your Audience

It is very important for you to know about your audience. You will feel it is hard to create content if you are unaware of your target audience. If you have the demographics of your audience, then it will let you define the content type you post, your brand voice, as well as the days and times you publish. Apart from that, you will be able to track down all the information using Instagram analytics.

Another great way to know what your audience needs from your account is to ask them directly. Posting at the correct times is pretty important, and if you post while your audiences are asleep, then you won’t be able to get good engagement.

There are many tools available online that will offer a heat map to show when your followers will stay online. This will help you to create more brand awareness, increase reach, and bring more engagement.

7. Get Creative with Instagram Stories

Stories are something that people tend to watch more than normal posts. Whether it is Facebook or Instagram, you will notice a visible number of difference in engagement when it comes to “Stories”. Hence, it is very vital for you to focus on Instagram stories.

There are several ways to make your stories more fun and interactive. Try to use different filters, effects, stickers, and check out what others are doing to make their Insta stories more creative and attractive.

This will eventually help you to build more engagement on Instagram.

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