If you haven’t, you should go and Launch them right now.

Apparently this year’s trends are imitating last year’s, and Microsoft has the receipts.

To give just one example: searches containing the term “valentines” were picking up by the end of January last year—and it’s happening again as we write this.

So much to love

Microsoft reveals other relevant 2022 trends that could inform your Campaign creation, too…

• The average spend per person was $175. More than half of people in the US bought something for their loved ones, so, yes, there are enough sales for everyone.
• Gift activity rose during February: searches (22%), clicks (3%), and spend (12%) all saw year-on-year (YoY) growth and are predicted to grow again.
• 41% of top queries had the terms gift, flower, or card. The most searched term was “valentine’s day gift.”
• Cost-per-clicks will probably keep rising every day if you’re targeting users in-market for cards, so start right away.
• Users buy experiences, too. Travel, Entertainment, and Dining categories all saw 100% YoY growth last year within the month leading up to Valentine’s Day.

Why we care

It seems like every industry from e-commerce to travel can profit from this year’s Valentine’s Day.

And now’s the time to launch campaigns leading up to the big day.

Don’t worry… customers are in Valentine’s Day shopping mode all the way up to February 14, so you still have time to adjust your campaigns.

The post Marketing: Have you started those Valentine’s Day campaigns yet? appeared first on Paminy - Information Resource for Marketing, Lifestyle, and Book Review.