Caffeine Scrubs are exfoliating skin products made from coffee grounds. These products are being marketed as a natural cellulite treatment that also helps reduce wrinkles.

Coffee scrubs have seen quite a bit of traction on social media. Videos mentioning this product category have over 30 million views on TikTok.

This interest led to a growing number of DTC startups launching their own caffeine scrubs.

Mcaffeine is one popular DTC startup in this space (searches for “Mcaffeine scrub” have increased 4900% in the last five years).

One caffeine scrub pack generates around $111K/month on Amazon.

What’s Next

Caffeine scrubs are part of the Exfoliating Scrub meta trend.

Exfoliating scrubs are emerging as a go-to exfoliating tool for many consumers.

This is mainly because exfoliating scrubs allow people to choose the ingredients they want to use to exfoliate.

For instance, examples of popular exfoliating scrubs include dead sea salt scrubs, himalayan salt scrubs and tea tree oil scrubs.

Notably, exfoliating scrubs are currently the most popular exfoliating tool on social media (when compared to exfoliating sponges and brushes).

Videos featuring exfoliating scrubs have over 718 million views on TikTok. As a reference, videos mentioning exfoliating sponges only have around 75 million views on the platform.

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