If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform.

From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established.

The main categories include:

• Content strategy – planning, packaging, publishing, and promotion.
• Channel strategy – channel management and frequently asked questions.
• Content creation – different formats, logistics, essential tips, and more.

It also offers tips for understanding content performance in analytics, and using formats such as Stories and Shorts to boost your reach and visibility organically.

Why we care: Niche podcasts are marketable and relatively underused channels for growing an audience, amassing first-party data, and monetizing subscribers.

And this is one of the most thorough guides on the subject yet – and straight from a big platform. Definitely worth skimming.

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