More data, more fun.

TikTok just launched an Audience Insights Tool, allowing you to delve into users’ specific interests, demographics, and other details that should help you structure your campaigns.

Read ‘em like a pie chart

The new tool can help you explore users’ interests, discover information through specific user filters, and gain data to better plan your Audience workflow.

You can find the new Audience Insights filter in the “Reporting’ section of your Ads Manager and some of the filters include:

• Age demographics and gender splits
• Interest categories such as “Food and Beverage”, “Pets,” and more
• Interactions such as video, creator, or hashtag interactions
• Device

By applying these filters properly you can both validate your existing audience and find inspiration for tweaks or entirely new campaigns. It’s a whole new testing ground.

Why we care: The new audience insights tool can help you discover new targeting options as well as optimize your existing campaigns to drive better results.

Definitely a needed addition when you can’t allow yourself to throw ad money down the drain. And speaking of…

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