Self-publishing can be both very intimidating yet so rewarding if it is done right. If you do not want to deal with the hassle of signing with a publishing company, one great opportunity to publish your Book, which has quickly become one of the most popular ways to publish, is to do it yourself. In this blog-post, we will discuss “9 Book Marketing Tips For Self-Publishing Authors…that Don’t Cost A Penny”.
Self-publishing, also known as Indie Publishing, allows the writer to have the freedom over their book and market it as they see fit. However, marketing methods are constantly changing and shifting. Due to this, it can be hard to know how to market your book effectively.  Below are the top 9 marketing tips for those who are choosing to self-publish

1. Take Advantage of Social Media

Social media is a great platform to help any up-and-coming business, writer, artist, or anyone to get recognition and form connections. However, as a writer, you should not be spending an intense amount of time on Social Media because you need to be writing, but you do want to make sure that you are using social media consistently and properly to maximize your reach to your audience. Also, social media is a great place for you to connect to your fans and form bonds with those who support your writing.

2. Keep on Writing

Once readers complete one book, they are going to be on the hunt for the next book. Because of this, you do not want to make your readers wait months or years for your next book to be released otherwise they will get impatient or forget. Because of this, you should always be writing. While you are working on the publication of your first novel, be working on the second novel, and keep this pattern going. This way, you will maximize on the number of books you sell because your fans will be more loyal to returning and buying your next books. This is probably one of the most important, book marketing tips for self-publishing authors!!

3. Price Your Books Accordingly

It is not a good start to price your books way above market value because no one will buy a brand-new book from an unknown author at such a high price. Because of this, make their prices competitive with other books of the same genre on the market. This way, you are in the races for new books to buy.

4. Make Sure that Your Cover Fits Your Genre

This is a mark that is often missed by new authors. Your cover must match your genre. For this, study other books of the same genre and what their covers look like. Is there a certain color scheme? Is there always a person on the cover? What are the key characteristics? From there, you can design your cover. As much as people say that they do not judge by the cover, it is a known fact that the first thing that draws customers to a book is how it looks on the shelf.

5. Promote Consistently

It is important to be both organized and consistent in your promoting and marketing strategies. Because of this, it is recommended that you have a calendar that allows you to map out how you are going to promote your book every month so you are never left thinking about what you should do next.

6. Be Interactive with Your Readers

One of the most important aspects of a self-published author is to connect with your readers. With the advancement of social media, there is no excuse to not be engaged and interactive with your fans because that is what will create the bond that gets them to come back and buy more of your books. You definitely do not want to be that one author that ignores all of his reader’s comments and messages for no reason.  Interaction is key.

7. Make Videos

Making videos are a great way to show your audience who you are and why they should buy your book. Whether it be a video of your talking about the book, an explanation of your writing process, or even a fun little trailer for your book, videos are a great and interactive way to get in front of your readers.

8. Maximize on Amazon

Amazon is one of the best platforms for self-published authors because it gives you options to promote your book as well as optimizing your selling and searching platform. It is highly recommended to choose Amazon as your publishing platform but do some research beforehand so that you can see if it is the right fit for you.

9. Sell both eBooks and Print Books

Even though eBooks have become widely popularized, there are still those who are set on reading print books. Because of this, it is important to try and offer both so that you reach a  larger audience. If you just have one or the other, you are potentially missing out on selling to the other half of readers for whichever method you did not choose.

Takeaway!!

Overall, though self-publishing your novel or work can seem very intimidating and hard to achieve, there are a lot of things that you can do to promote success for your writing. The above, “9 Book Marketing Tips For Self-Publishing Authors”, are key tips that you can follow to create your own success.  You don’t have to be tied down to a publishing company to be successful in your writing. Rather, just follow the tips and tricks provided above to successfully promote and market your book, and you are guaranteed to succeed. Just remember to never stop writing because your fans want to see more. The moment you stop writing, the moment your fans leave. Keep on writing

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