Regardless of the content of your Book, a thoughtful, beautifully crafted cover will play an integral role in the success of your book. Many self-published authors lament that, while they poured their soul into every precious word, they didn’t give enough attention to the overall package. Well, looks matter.

Not convinced? Think about how you make buying decisions at your local supermarket. Odds are it was an eye-catching label that drove you to pick up a certain brand. Maybe you read a couple product descriptions, and then you placed the prettiest package in your cart.

Readers choose books in much the same way. While they usually do read book summaries to help them make a decision, they decide which summaries to read in the first place based upon the cover. Professional cover design creates a number of advantages for your book in a crowded marketplace over plain covers:

• Information. Custom cover design conveys important, specific clues to the reader about the content of your book. Clues imparted by color, theme, fonts and more, all tailored to your book, will instantly help buyers determine what your book is about and if it’s a good fit for their reading habits and preferences.
• Credibility. Professional cover design immediately cues the reader — whether they’re aware of it or not — that the same care that was put into beautiful cover art was also taken in the writing of the book. It sends an instant message about quality — and you’ll want readers to perceive high quality right up front!
• Visibility. Of course, you know your book is high quality, but if no one notices it, all that pithy content won’t matter. A custom crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds they’ll investigate further. It’s the first and most important step to securing a sale.
• Targeting. An important function of your book cover is not just to appeal to any reader, but to appeal to the specific type of reader your content is intended to entertain or inform. For example, when creating a custom cover for a romance novel intended for young adults, a professional cover artist will take a vastly different approach than he would when creating a cover for a romance geared toward middle-age readers.
• Marketability. A book and its cover add up to more than sum of their parts. Compelling content — packaged with an appropriate, targeted and smartly tailored book cover — makes for a marketable book that stands far better odds of selling than a strong book with a weak cover.

A professional Custom Book Cover creates an attractive self-publishing package that readers will want to put in their shopping cart. While there’s never a guarantee that your stunning new artwork will immediately lead to an explosion in book sales, a poorly designed cover is all but guaranteed to get passed over time and time again.

This week only, you will receive a free professionally designed custom cover (and free a hardback edition in addition to your paperback edition) when you start publishing with the Ultimate Black and White or Ultimate Full-Color package by using promotion code: customhb

Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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