2023-08-28 08:07
Over the 3 years (kicked off by the COVID ecommerce boom no doubt) the vast majority of my work has been with ecommerce businesses. Everything from those accelerating their ecommerce plans d… Read More
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Rob Weatherhead – Programmatic Digital Advertisi Blog
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Digital marketing views from Robert Weatherhead. Programmatic, Display, SEO, PPC, affiliate and digital advertising.
2023-08-23 21:48
I posted on Linkedin and twitter(X) when it actually happened, but with half an hour of spare time I thought it might be worth explaining further.
Precisely 2 years ago myself and 2 busin… Read More
2023-06-01 18:19
Opacity and secrecy are nothing new in the Digital Marketing industry. Whether relating to methods, costs, performance measurement or man other areas, we operate in world where businesses li… Read More
2023-04-09 09:11
Like most digital marketers, I am dipping my toe in the wate with AI and ChatGPT. To understand more about ChatGPT, I decided to see what interview an expert…ChatGPT itself. Her… Read More
2022-08-25 15:48
Last week, Google formally announced it’s latest algorithm update, naming it the Google Helpful Content Update. As usual the world of SEO was quick to jump to conclusions about who it… Read More
2022-08-17 15:18
I just realised this would make the last 3 blog posts purely about the wine business. Not quite in fitting with the history of my blog, but certainly in fitting with my mental focus over the… Read More
2022-01-05 15:56
5 months on from the purchase of Affordable Wine, I thought I would share an update. What I/we have learned, how it’s been going, and what’s next.
To say it has been a journe… Read More
2021-08-20 15:42
A little bit of news from me after being quiet on here for a while, and for once I am not writing about digital marketing. On August 12th 2021 I completed the purchase of my first ever busin… Read More
2021-05-06 16:50
When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I ha… Read More
2021-04-29 15:46
Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones… Read More
2020-12-11 17:17
I first learnt what
PPC was back in 2004, when I took my first job out of University at a little
agency called Corporem Global in Warrington. As a PPC Executive running Paid
Search campaigns… Read More
2020-10-06 20:38
The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of t… Read More
2020-09-23 15:44
Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has com… Read More
2020-09-04 14:51
If times weren’t hard enough for businesses in the current global
climate, this week saw them face a double hit from Google. The company whose ad
services many use as a consistent onli… Read More
2020-08-20 16:37
The tech giants of Google, Facebook, and Apple are typically
cool in the face of any controversy or criticism. Their scale and popularity
mean that even if they dragged in front of the polit… Read More
2020-08-17 17:07
It is a question digital and brand marketers have been
trying to answer for a long time. What is the value of a display impression? Add
to that the questions of does bigger format equal grea… Read More
2020-08-04 16:41
When I wrote my Ebook (The Future of Advertising is You) the research I presented suggested that the average UK website placed 44 cookies on your machine, 85% of which would be shared with a… Read More
2020-07-28 20:34
Sometimes it takes unusual or extreme circumstance to accelerate change. Trajectory that were already underway suddenly accelerate. Behaviours that were slowly evolving rapidly become the no… Read More
2020-07-22 16:30
In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing&rd&hell…Read More
2020-07-13 20:13
On 1st July the UK Competition and Markets Authority (CMA) published their recommendations following a year long examination of the digital advertising landscape, with a focus on the dominan… Read More
2020-06-04 16:22
When somebody gets in touch with me after coming across my
website, they are usually in search of a digital consultant. But their first
question after they introduce themselves and their bus… Read More
2020-05-07 16:24
If you have studied business or marketing you will be
familiar with the SWOT assessment. A review of a business or business function that
outlines the associated Strengths, Weaknesses, Oppor… Read More
2020-04-24 09:34
With the majority of the world locked down, and some industries facing a period of diminished demand, digital marketers could be finding themselves as a loose end when it comes to how to be… Read More
2020-04-15 15:11
Last week’s blog post tried to put some structure around the question ‘how
should I be marketing/advertising during the Coronavirus outbreak. Ignoring
individual business issues… Read More
2020-04-07 11:31
As Coronavirus continues to take hold across the globe,
marketing and advertising seem like the absolute least of the worlds worries.
But to the marketing and business world decisions are ha… Read More
2017-03-29 15:18
Advertising in general loves a good acronym. A member of the public walking into a conversation about advertising performance could be forgiven for believing we have our own secret language… Read More
2017-02-03 16:28
Ad fraud is set to become a hotly debated topic in 2017. Thanks, in part, to the White Ops report on ‘Methbot’. The Ad fraud operation which they claim was netting as much as $5M… Read More
2016-10-28 15:16
Often in our search to either solve problems, or improve situations we fall into the trap of thinking what works for one person, will work for another. It is understandable as we look for pr… Read More
2016-07-01 07:15
A widely used quote attributed to Abraham Maslow:
I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.
Often this quote is attributed to… Read More
2016-06-25 22:01
When I saw the news Friday morning I was honestly gobsmacked. I had believed all along that Remain would eventually win through and genuinely thought I wouldn’t be as close as everyone… Read More
2016-04-01 14:31
Social media managers are increasingly turning to social media management tools to make their lives easier. With an ever-increasing list of tasks (more networks to manage, different types of… Read More
2016-02-23 13:07
Paid Search advertisers are this week working out how to operate in a new world. One presumably consisting of less traffic, more competition and higher pricing. Not an ideal combination.
The… Read More
2014-04-08 15:35
On Sunday 6th April 2014 I ran the Greater Manchester Marathon. 26.2 miles of pain, suffering and desperation in the name of a great cause, Action for Alports. It is a campaign on beha… Read More
2006-06-07 11:16
In days gone by, before mass penetration of television, advertising was more restricted to print and posters and the format was very, very different. Press ads were more like the adver… Read More
2006-06-07 11:16
The world of the entrepreneur is one which is well documented. Through the more recent success stories of Branson, Jobs and Gates and the historic much quoted tales of Henry Ford, peop… Read More
2006-06-07 11:16
As mobile search continues to grow in importance and steal share of overall search from desktop, it is Google’s number one objective to ensure they effectively monetise this channel. … Read More
2006-06-07 11:16
The world of online advertising is becoming increasingly data driven. The amount of information that is gathered on individuals online allows us to target messages based on browsing be… Read More
2006-06-07 11:16
Creativity is the act of turning new and imaginative ideas into reality Standing out in a cluttered world is difficult. With content marketing being the ‘in thing’ for bran… Read More
2006-06-07 11:16
Social media and the ever-connected world has, in a lot of instances, removed the impact of distance. For the most part this is a good thing. Connecting old friends and new, separated… Read More
2006-06-07 11:16
Christmas 2013 was a watershed period for multi screen, multi device internet usage. Advances in the available of high quality, low cost mobile devices meant that last year saw a step change… Read More
2006-06-07 11:16
In the world of media technology is often lauded as the saviour. The magic bullet which will solve all of our needs, be it for analysis, targeting, optimisation or the favourite phrase… Read More
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