2017-12-21 16:09
Tracking Leads is a Waste of Time
One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the… Read More
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Product Launch Experts Blog
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Launch Clinic is committed to helping our customers plan, build and manage successful product launches.
2017-04-21 10:25
CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Ma… Read More
2017-04-10 13:42
There are things that Buyer Personas and Buyer Profiles have in common. There are also important distinctions. Knowing the differences helps you to develop both tools well. And it helps you… Read More
2016-09-21 18:25
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Read More
2016-02-15 19:31
Week 4 of the Product Launch 30 Day Plan is about refining and finalizing the launch plan. Through the third week you have developed a general approach to achieving your product launch goal… Read More
2015-09-01 19:23
In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organizat… Read More
2015-07-29 13:24
In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s str… Read More
2015-07-22 14:57
Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortunately that scenario rarely happens. In today’s buying environment a demo may mee… Read More
2015-07-21 14:52
Product Launch 30 Day Plan
The purpose of the Product Launch 30 Day Plan is to provide a starting point for Launch seminar attendees to get started planning a product launch. Think of… Read More
2015-07-14 06:30
Today you will get a request from a member of your sales team for a ‘reference’. An individual who is using your product today, likes it, and is willing to say nice things… Read More
2015-07-02 06:10
kam-peyn
Campaign: “a systematic course of aggressive activities for some specific purpose”
Given the above definition of a campaign, it’s easy to understand how a product… Read More
2015-06-26 15:08
You want a better understanding of the markets you serve. You want to identify new markets. You want to identify new, innovative solutions that can vault your caree… Read More
2015-03-04 16:24
The product launch worked so well last time so why not do the same exact things again? There is just this one, small, really important detail. Do you know why it worked so well?
Maybe i… Read More
2015-01-23 17:28
There are basically two kinds of software companies. One provides as complete a solution as possible (a product) and the other is essentially a services company that combines some software t… Read More
2015-01-15 14:56
Successful products have something in common. They satisfy a need. They do a few things exceedingly well. People like them so much they tell others.
We often think that a successful product… Read More
2006-06-07 11:16
Tweet A number of recent studies indicate that budgets for content marketing have increased significantly year over year. While this is certainly a good thing, I wonder if marketing teams wi… Read More
2006-06-07 11:16
Tweet The most insightful information about what’s working and what’s not working, from a product marketing perspective, is found through Win/Loss Analysis. We learn about what n… Read More
2006-06-07 11:16
Tweet I really enjoyed my friend Jason Baer’s post at Convince and Convert (sorry Jason, I still can’t call you Jay yet) “Did We Just Invent a New Form of Blogging?“… Read More
2006-06-07 11:16
Tweet Launch Rating: For those of my friends in technology companies you know exactly what would happen to us if we were responsible for the planning and execution of the ACA 1… Read More
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