2024-03-20 06:14
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of… Read More
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Good Marketing In Bad Times - Neeti Brand Accelera Blog
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2024-03-16 04:54
oday, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not pu… Read More
2024-03-15 02:33
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan… Read More
2024-01-08 05:56
Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our… Read More
2024-01-05 05:58
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hea… Read More
2023-12-04 05:30
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These… Read More
2023-11-29 05:30
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back… Read More
2023-11-22 05:30
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has… Read More
2023-11-13 05:30
You might all have heard of all this buzz going around about performancemarketing. Why is that? What is performance marketing? Keep reading and youwill find all your answers. What do you exp… Read More
2023-11-06 07:49
In the world of marketing, colour is not just a visual element. It’s an invisible persuader, a silent salesman that shapes perceptions, influences emotions, and drives decisions. It&rs&hell…Read More
2023-10-26 06:25
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds… Read More
2023-08-30 07:57
If you’re in a creative mood, consider postponing your errands until tomorrow. On days when you’re feeling physically well, allocate some time to embark on extended walks or even… Read More
2023-08-04 11:03
Introduction In the ever-shifting landscape of marketing, standing out from the noisy crowd has become an escalating challenge. Amidst the constant bombardment of advertisements, how can you… Read More
2023-07-28 06:08
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine str… Read More
2023-07-26 09:01
Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physic… Read More
2023-07-24 09:03
Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of co… Read More
2023-07-23 05:01
Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the fines… Read More
2023-07-21 07:24
Introduction Have you ever felt that irresistible pull toward Starbucks? Craving a delicious cup of coffee? They have got you covered! Had a stressful day? Let’s unwind at Starbucks! N… Read More
2023-07-20 06:53
Introduction: The Dynamic World of Consumer Technology Step into the dynamic world of consumer technology, where the battle for supremacy rages on year after year. Countless brands are locke… Read More
2023-07-19 06:36
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio… Read More
2023-07-18 11:11
Introduction: Amazon Prime Video’s subscriber base continues to defy expectations, with over 200 million viewers and counting. Moreover, this unstoppable growth can be attributed to Am… Read More
2023-07-17 09:00
Introduction: M. Mammen Mappillai embarked on an extraordinary venture in 1946, investing Rs. 14,000 to establish The Madras Rubber Factory (MRF). Initially producing toy balloons, latex cas… Read More
2023-07-15 04:00
Spotify has conquered the music streaming industry by setting the mood and creating an immersive music experience for its users. It provides awesome experience to music lover across the glob… Read More
2023-07-14 06:40
Introduction To unravel the secrets of millennial-focused marketing brilliance, let’s delve into the profound lessons Game of Thrones imparts to marketers. Furthermore, if you’re… Read More
2023-07-13 06:16
Introduction: When Budweiser India localized its global Fifa World Cup campaign, it aimed to uniquely infuse the World Cup spirit into the country. Moreover, by embracing the Indian context… Read More
2023-07-12 05:58
Introduction Discover how Puma, the renowned sportswear brand, achieved unrivaled success in India by mastering the art of trend identification and audience connection. Additionally, by empl… Read More
2023-07-11 09:56
Introduction Rolex. A name that evokes images of opulence and extravagance. But just how expensive are these timepieces? Prepare to be astonished! Moreover, the most expensive Rolex ever sol… Read More
2023-07-10 09:43
Tesla, the renowned electric vehicle company, achieved a remarkable feat: Model 3 became the world’s top-selling electric car in 2020 and 2021. Surprisingly, Tesla accomplished this wi… Read More
2023-07-08 06:23
Introduction: Discover the marketing genius behind Maggi noodles, the irresistible childhood favorite that evokes nostalgia and leaves us craving more. Let’s delve into the captivating… Read More
2023-05-12 11:35
Get ready to say hello to the latest buzz in the Indian food delivery and ride-hailing spaces – the Open Network for Digital Commerce (ONDC). This new platform aims to revolutionize e… Read More
2023-05-12 06:20
NOTO, a homegrown ice cream brand, has recently celebrated its fourth anniversary by launching NOTO Bars, which come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These… Read More
2023-05-11 11:57
If you are looking for sustainable and breakthrough growth –you must follow the divine principle of Vishnu- Preserve the core. When it comes to business growth, Vishnu, the God of pres… Read More
2023-05-11 11:26
Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a globally recognized snacking and confectionery brand, has announced the launch of a new variant of its signature product Hersh… Read More
2023-05-09 10:44
7 Deadly Marketing Sins Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese” Finally, we have the antid… Read More
2022-05-30 07:52
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation… Read More
2022-05-27 04:20
Old marketing is dead. Reverse marketing is the future. Reverse marketing is the concept of marketing, in which the customer seeks the firm rather than marketers seeking the customer. Tradit… Read More
2022-05-24 06:13
All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from… Read More
2022-05-11 03:31
According to Harvard Business School professor Clayton Christensen, 95 % of the new products fail. Even the best research agencies put the failure rate at more than 90 %. According to anothe… Read More
2022-05-10 04:29
Social Post – #neetibrandaccelerator Why you are not becoming your everyday hero? Attended a virtual session with Robin Sharma (motivational speaker) yesterday. I have read his several… Read More
2022-05-06 07:38
Status is online First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this as the gospel truth. Fi… Read More
2022-05-03 10:07
What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associ… Read More
2022-02-14 13:36
If you think a competitor sucks, say so. When you do that you’ll find that others who agree with you will rally do your side. Being anti-competition is a great way to differentiate you… Read More
2022-02-04 13:08
Indian start-ups have two key issues- employee attrition and productivity. Some start-ups are trying a 4-day workweek and this seems to work. This phenomenon is going to catch up. Is India r… Read More
2022-01-15 10:41
During the last 18 months, small businesses got hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be&nb&hell…Read More
2021-12-14 12:17
80% of the time of 80% of the people in meetings is wasted. The Economist If you have attended any office meeting during the Covid era, you will understand what I mean. Meetings have become… Read More
2021-09-29 09:43
Covid has shifted the market for ever. Old marketing is dead. Reverse marketing is the future, if you still want to be in business. Is consumer loyalty dead? E-commerce in India has turned a… Read More
2021-09-21 06:10
You have the whole company against you. You’ve spent months of training and building up hype for this glorious new product that’s going to change the world, and now it’s co… Read More
2021-09-14 14:11
There is a mindset that consumers have during this time of year. It’s about giving and receiving gifts. Consumers want to be able to give as well as get, and they’re willing to d… Read More
2021-09-07 11:17
Fear is the key why branding fails so massively When you are fearful while branding – It is like a self goal. All our clients want break-through ideas. They tell us that they have hire… Read More
2021-08-31 12:19
Colours Play a Huge Role in Marketing Success. But you must know ,which colour will suit your brand. Colours can make or kill your brand. All marketeers and graphic designers know this. Spec… Read More
2021-08-27 09:00
This is the truth. If you are in business or selling something, you will need to raise your prices during the life cycle of your product. And you got one dozen reasons to raise the prices. T… Read More
2021-08-24 05:33
Artificial intelligence is no match for natural stupidity – Unknown It is true that God likes morons. Because he made so many of them. But, you don’t have hire them. Customers co… Read More
2021-08-20 18:59
2021-08-17 09:02
Know the Magic Of 15% which will completely blow your mind When a newspaper loses 15 % of its readers and 15% of its advertisers, it goes out of business. People still want to read it, but i… Read More
2021-08-13 08:56
The 2020 Olympics has been a game-changer for India. It has been a game-changer for me. I have been glued to the TV for the last 2 weeks and I am glad it is over. Normally, I watch Cricket… Read More
2021-07-29 12:09
Why you need to forget 80/20 rule to get killer sales Vilfredo Pareto, the Italian economist, discovered the 80/20 principal in 1897, which is now referred to as Paretos principle. He discov… Read More
2021-07-21 17:41
People want to believe in miracles if a new brand is willing to change the rules of the game and take the risk associated with it – miracles are possible. People jump to conclusions ab… Read More
2021-06-24 04:04
2021-05-25 20:39
How to use them and Get results Why should I use Instagram hashtag for my brand? Instagram hashtags can make or break your Instagram strategy.Use them correctly and you’ll get your pos… Read More
2021-03-19 15:32
People want to believe in miracles If a new brand is willing to change the rules of the game and take the risk associated with it- miracles are possible. People jump to conclusions about big… Read More
2020-02-03 06:02
When starting out as an aspiring entrepreneur there are a number of factors that need to be considered. However what happens before the startup stage could be described as the most important… Read More
2020-01-20 06:22
If you are a small business owner, you know how hard it’s to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large… Read More
2020-01-02 06:26
Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experienc… Read More
2019-12-23 09:35
Marketers are encouraged to learn to understand and embrace Generation Z. This generation is socially conscious, progressive, ambitious and engaged. Their entire lives they have had access t… Read More
2019-12-04 09:39
Managing a brand is similar to building a reputation. It grows slowly, gaining trust and loyalty from its followers until it becomes established. Brand recognition and consistency in the mar… Read More
2019-11-28 06:53
I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?
These days, there are more… Read More
2019-11-15 07:26
Considering their features and capabilities B2B marketplaces are still quite underused. However, the trend is changing and many companies started to realize the immense potential these promi… Read More
2019-10-11 07:19
Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad… Read More
2019-10-10 11:31
Everyone wants to expand to their business; the online marketplace is a great approach to selling your products. If you are willing to sell your products online on Amazon; here are the few t… Read More
2019-09-17 11:37
A successful social media marketing campaign is a mix of resourceful strategies. Such strategies when adopted & tweaked by brands & businesses for their own campaigns & events gu… Read More
2019-07-04 12:41
While you have been busy creating and planning your business startup, you need to take some time to consider what and who you are. This is your business’ brand identity and planning it… Read More
2019-03-22 10:40
I trust you are a smart person.
Hence, I assume that you have done your basic homework before launching a new product.
You have selected a great product; made a fantastic marketing and sales… Read More
2018-09-18 10:55
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison
In 1985, I was a young brand Manager with a soft drink company, w… Read More
2018-09-07 05:44
29% of the women feel their gender has held them back and stereotyping still affects the young girls.
It is believed that boys are better than girls at sports because they can run faster… Read More
2018-07-04 07:31
The Indian e-commerce landscape is all set to witness a major upheaval as the e-commerce biggies are ready to lock horns, aiming for the greater chunk of the $20- billion online shopping mar… Read More
2018-05-24 06:26
Supermarket shelf-space is filled with all kinds of products. Every product on that shelf space is seeking your attention. Every brand wants you to select them from all the options available… Read More
2018-04-24 12:15
Digital Marketing expert Neil Patel recently said that he is going to spend whopping $144,000 on video content during 2018. He urged his followers to give this thing a serious thought.
Vid… Read More
2018-04-04 09:06
I had gone to a modern trade outlet on Sunday and I was amazed to see so many new brands in FMCG space.
These brands are slowly catching the eye of the consumer as they are offering somethin… Read More
2018-03-09 11:47
The capital of Korea Seoul has over 200-star bucks coffee shops and even more local cafes.
The coffee industry is still growing and so is the competition among cafes.
The problem is that Dun… Read More
2018-02-20 09:28
10 Years back, social and digital media was considered a vacuum that would suck the life out of you.
Fast-forward to the present day, it has overthrown traditional media and has become a cos… Read More
2018-01-17 05:57
Donald Trump went bankrupt five times during his career and every time he bounced back.
Today, whether you like him or hate him he is the most powerful person on this planet.
We all take li… Read More
2018-01-05 05:25
First mover advantage is a marketing lie-most of the time.
It has stopped millions of entrepreneurs into believing that if they are not the first with a big idea-they are doomed.
“It&r&hell…Read More
2017-12-28 12:20
When I wanted to buy my first car more than 25 years back, I had two choices –Fiat or Ambassador.
I selected a second hand Fiat and I was very happy.
I became an expert mechanic, as t… Read More
2017-12-13 05:40
Will you drive faster, if you had airbags in your car?
When airbags were put in cars, it was expected that number of deaths would decrease.
Deaths did decrease, but not as much as they were… Read More
2017-12-06 12:23
The rules of the game are changing.
Marketing will displace core product as the key differentiator for success.
It is likely that marketing guys will rightfully sit at the top of the table… Read More
2017-11-29 06:45
Rumi Desai was a typical SME from Gujarat. He had grown his fathers business to 25 crores.
He never did any marketing except putting one half-page advertisement in local newspapers on all fe… Read More
2017-11-20 07:09
Everybody knows that execution is 99 .0 % of the magic- balance 1.0 % is planning.
But, shockingly, more than ninety percent of the organizations just don’t get it.
They will spend a h… Read More
2017-08-29 06:56
My boss was a self-proclaimed multitasker.
He could speak on the phone, check emails and reply them, conduct meetings, drink coffee-all at the same time.
By his own admission, he could do 7… Read More
2017-08-01 07:36
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison
In 1985, I was a young brand Manager with a soft drink company,when it all… Read More
2017-06-23 07:11
For no fault of mine, I was dragged into a super market by my wife and my
daughter.
The argument was that I needed a new pair of shoes, as no self respecting lady would like to be seen with… Read More
2017-01-28 10:38
This is a story of an epic battle.
Three thousand years ago, in the twelveth century, in the valley of Elah, two armies were facing each other.
Fledging army of Israel was pitted against the… Read More
2016-12-22 09:55
Who said life is fair?
Sometimes, events do not happen as per your plan.
Products based on sound business plan fail.
It can be a lack of Big idea, right time, execution team or inadequate fu… Read More
2016-12-19 11:48
I asked taxi drivers, bus drivers.
I asked house maids, small shopkeepers.
I asked business owners and Government employees.
If elections are held today, will you vote for Narendra Modi… Read More
2016-12-19 11:17
When I started my own business firm after working as a cubicle slave (regular 9-5 job) for 25 years, I got lots of unsolicited advice from well-wishers.
One of them was that to be successful… Read More
2016-12-08 08:03
We’re always interested in creative hoarding campaigns and so far this campaign by Toyota is a unique and engaging campaign.
Toyota wanted to promote their RAV4 Hybrid and by April-May… Read More
2016-06-30 06:48
Fail to plan and plan to fail- very boring and uninspiring thought.
I know of a gentleman who is planning to launch his product for last 3 years, because he is obsessed with planning to perf… Read More
2016-06-11 11:22
During down economy, small business gets hit faster.
Generally, the most meaningful response to any such crisis is to stop all marketing expenses.
All training programms.
This could be a big… Read More
2016-06-11 11:13
Most of the accidents in life take place ,when you are trying to do multiple things at one time.
Talking on mobile phone,while driving.
Most young people get hit,when they are on mobile phon… Read More
2016-05-21 09:58
Reverse marketing is where the customer becomes the marketer.
Social media is an example of reverse marketing.
Customers are marketing to other customers and to organizations.
If your compan… Read More
2016-05-14 10:00
Old marketing is dead.
Reverse marking is the future.
Is consumer loyalty dead ?
E-commerce in India has turned all marketing concepts on its head.
You have two options.
a. Get into discount… Read More
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