2024-04-17 07:37
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plot… Read More
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2024-04-13 07:58
My daughter got her green card after two years.She will leave for US next week with her American husband.Will she come back to India ? Nope. How do you feel as a father?Most popular question… Read More
2024-03-27 14:40
I wasted the whole day.Getting sidetracked by tasks that are not essential to my success. I felt like running around like a headless chicken, busy as all heck, yet nothing actually gets done… Read More
2024-03-18 06:55
It’s time to liberate yourself with the sacred “Not-to-Do” List. Because let’s be honest, sometimes the best path to productivity is ditching the dumb stuff. I used t… Read More
2024-02-28 09:20
In the heart of Mumbai, a small samosa vendor, Raju Bhai, has turned his snack into a sensation, not through traditional methods, but with a revolutionary tool: Artificial Intelligence (AI)… Read More
2024-02-23 06:13
Scene: my cosy Mumbai flat. Laptop open, I am browsing brand logos as my wife saunters in carrying two cups of chai. Wife: So, my dear brand guru, busy crafting the next viral campaign? Plot… Read More
2024-02-19 09:50
Open AI CEO Sam Altman has already begun discussing the next generation of ChatGPT—GPT-5—and he claims that “it’s gonna be better at everything across the board.&rdqu&hell…Read More
2024-02-19 08:25
Open AI SORA: Revolutionizing Artificial Intelligence In the rapidly evolving landscape of artificial intelligence, Open AI’s SORA emerges as a pioneering tool, setting new standards f… Read More
2024-01-08 05:56
Do you also want to leave the fear behind and build a brand that inspires confidence? Then, keep reading and you will find something interesting. What does our client expect from us? All our… Read More
2024-01-05 05:58
The shelf life of any New Year Resolution is 5 days.So I have stopped making resolutions. Instead, I make Wishlist.Even if I complete 50 % of my wishlist, it feels like moonwalking.Light-hea… Read More
2023-12-04 05:30
In the bustling realm of social media, where trends emerge and fade like the changing seasons, a new breed of marketing monarchs has ascended the throne – the micro-influencers. These… Read More
2023-11-29 05:30
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back… Read More
2023-11-22 05:30
Artificial intelligence (AI) has rapidly transformed the marketing industry. AI is ushering us in an era of unprecedented personalization, effectiveness, and efficiency. This revolution has… Read More
2023-11-13 05:30
You might all have heard of all this buzz going around about performancemarketing. Why is that? What is performance marketing? Keep reading and youwill find all your answers. What do you exp… Read More
2023-11-06 07:49
In the world of marketing, colour is not just a visual element. It’s an invisible persuader, a silent salesman that shapes perceptions, influences emotions, and drives decisions. It&rs&hell…Read More
2023-10-26 06:25
Introduction I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become remarkable. I have met hundreds… Read More
2023-08-30 07:57
If you’re in a creative mood, consider postponing your errands until tomorrow. On days when you’re feeling physically well, allocate some time to embark on extended walks or even… Read More
2023-08-04 11:03
Introduction In the ever-shifting landscape of marketing, standing out from the noisy crowd has become an escalating challenge. Amidst the constant bombardment of advertisements, how can you… Read More
2023-07-28 06:08
“Not-to-do” lists are often more effective than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do. Here are nine str… Read More
2023-07-26 09:01
Introduction In the fast-paced technological era we find ourselves in, a new and exciting concept has emerged: Augmented Reality (AR). Picture a world where the boundaries between the physic… Read More
2023-07-24 09:03
Introduction Amul, the cherished household name in India, owes its soaring success to a symphony of factors – pristine hygiene standards, superior products, diversification, and, of co… Read More
2023-07-23 05:01
Introduction Embrace the binge-watching era, where on-demand content reigns supreme! Now, enter Sacred Games, the much-needed desi drama for the Indian urban audience, crafted with the fines… Read More
2023-07-21 07:24
Introduction Have you ever felt that irresistible pull toward Starbucks? Craving a delicious cup of coffee? They have got you covered! Had a stressful day? Let’s unwind at Starbucks! N… Read More
2023-07-20 06:53
Introduction: The Dynamic World of Consumer Technology Step into the dynamic world of consumer technology, where the battle for supremacy rages on year after year. Countless brands are locke… Read More
2023-07-19 06:36
Introduction Reliance Jio, the telecom giant, transformed the Indian digital ecosystem with its groundbreaking marketing and business strategy. In just 83 days after its launch in 2016, Jio… Read More
2023-07-18 11:11
Introduction: Amazon Prime Video’s subscriber base continues to defy expectations, with over 200 million viewers and counting. Moreover, this unstoppable growth can be attributed to Am… Read More
2023-07-17 09:00
Introduction: M. Mammen Mappillai embarked on an extraordinary venture in 1946, investing Rs. 14,000 to establish The Madras Rubber Factory (MRF). Initially producing toy balloons, latex cas… Read More
2023-07-15 04:00
Spotify has conquered the music streaming industry by setting the mood and creating an immersive music experience for its users. It provides awesome experience to music lover across the glob… Read More
2023-07-14 06:40
Introduction To unravel the secrets of millennial-focused marketing brilliance, let’s delve into the profound lessons Game of Thrones imparts to marketers. Furthermore, if you’re… Read More
2023-07-13 06:16
Introduction: When Budweiser India localized its global Fifa World Cup campaign, it aimed to uniquely infuse the World Cup spirit into the country. Moreover, by embracing the Indian context… Read More
2023-07-12 05:58
Introduction Discover how Puma, the renowned sportswear brand, achieved unrivaled success in India by mastering the art of trend identification and audience connection. Additionally, by empl… Read More
2023-07-11 09:56
Introduction Rolex. A name that evokes images of opulence and extravagance. But just how expensive are these timepieces? Prepare to be astonished! Moreover, the most expensive Rolex ever sol… Read More
2023-07-10 09:43
Tesla, the renowned electric vehicle company, achieved a remarkable feat: Model 3 became the world’s top-selling electric car in 2020 and 2021. Surprisingly, Tesla accomplished this wi… Read More
2023-07-08 06:23
Introduction: Discover the marketing genius behind Maggi noodles, the irresistible childhood favorite that evokes nostalgia and leaves us craving more. Let’s delve into the captivating… Read More
2023-07-06 05:57
In the vast landscape of iconic brands, two giants stand out as masters of creating a devoted following: Apple and Harley Davidson. These visionary companies have transcended the mere act of… Read More
2023-07-05 08:18
Introduction In the fast-paced, information-saturated world we live in, capturing consumer attention is an increasingly daunting task for marketers. Traditional advertising falls short as pe… Read More
2023-07-04 07:07
Today, speed is king and you cannot waste your time in perfecting your product.Jump right in and keep on improving as you go along. History is never kind to people who over plan and do not p… Read More
2023-07-03 09:59
The 1984/85 NBA season was full of excitement and unexpected turns. The Portland Trail Blazers made a surprising choice by selecting Sam Bowie instead of the highly talented Michael Jordan… Read More
2023-07-01 04:30
Our mission is crystal clear: make our brands irresistible, worshipped, and flying off the shelves. But hey, even the big shots can screw up and face the backlash of angry customers. Now, le… Read More
2023-06-30 07:32
The right marketing questions. Stop wasting your time asking yourself, “How can we better promote our project if it’s not gaining traction?” Seriously, that’s the wro… Read More
2023-06-28 12:04
Listen up, folks! In every damn field, the real winners are those who hustle their way into the top 5%. Yeah, that’s right, just one out of twenty. Now, I am not saying you got to be s… Read More
2023-06-27 08:25
You see, over the past four decades, promotions have skyrocketed. Yet, the success rate remains stagnant.Why? Because the real secret lies not in your promotional tactics.The real secret lie… Read More
2023-06-26 07:16
Attention, small business owners! If you haven’t hopped on the chatbot train yet, hold on tight because you’re about to miss out on the biggest game-changer that’ll shake u… Read More
2023-06-24 08:14
Should you stir up some trouble with your competitor? Absolutely! If you think your competitor is a total flop, don’t be afraid to say it loud and clear. You’ll be surprised to s… Read More
2023-06-22 05:36
How do you determine if you’ve achieved success? Simple: when you’ve got a solid crew of 1000 die-hard fans backing your product or service. That’s the magic number for sur… Read More
2023-06-21 10:26
Why overcomplicate your marketing strategy, my friends?Don’t waste your time and precious resources trying to sell to everyone.When you sell to everybody- you sell to nobody. Fish wher… Read More
2023-06-20 06:50
I must confess this is not my original story. I have picked this from the brilliant book “Predatory Thinking” by Dave Trott. It was too good not to share. Jane Juska was a retire… Read More
2023-06-19 08:18
Today I’ve got the secret sauce to completely flip consumer behaviour on its head. We’re talking about the new era of Gen Z and Millennials, where they aren’t just looking… Read More
2023-06-17 06:10
If you’re running a business or selling anything worth a dime, you’re going to have to hike those prices at some point. It’s just the way the game is played. Now, I know wh… Read More
2023-06-16 07:20
Today, I’m bringing you a treasure trove of ideas to help you recover from any phase and propel your small business and brand forward. These powerhouse tips will not only get you back… Read More
2023-06-15 07:11
The allure of social media grooming may seem irresistible, but let me tell you, it’s just as pointless as spending an extra hour deciding which tie to wear before giving a speech. Seri… Read More
2023-06-14 05:52
Are Indian Start-Ups Ready to Embrace the 4-Day Work Week? Well, let me break it down for you. Indian start-ups are grappling with two major issues: employee attrition and productivity. But… Read More
2023-06-12 12:17
Kellogg’s and HERSHEY’S, two beloved global companies, have joined forces to introduce the new Kellogg’s HERSHEY’S Chocos. In collaboration with HERSHEY’S, Kell… Read More
2023-06-12 05:49
Alright, buckle up and listen closely, my friends. It’s time to dive into the delicate art of trust and self-preservation. You see, it’s like Donald Trump once said, hire the bes… Read More
2023-06-09 19:52
Aging like a boss involves mastering the art of keeping your body in top shape for the long haul. You want to rock that 50/60/70-year milestone with style, right? Well, here’s the secr… Read More
2023-06-09 03:30
Today I’ve got a mind-blowing concept to share with you. Get ready to say goodbye to old-school marketing because it’s dead, my friends. That’s right, it’s time to em… Read More
2023-06-08 03:15
Hey there, folks! Today, we’re diving into the wild world of product launches and uncovering why so many of them go down in flames. Brace yourselves, because the stats don’t lie… Read More
2023-06-07 09:13
Giving more choices to customers may work against you Take your younger child or an infant to an ice cream parlour or restaurant, if you really want to torture them. They have to make a choi… Read More
2023-06-06 09:58
The old-school marketing approach says you have to hunt down your customers, figure out what they want, and use every dirty trick in the book to make that sale. It’s a non-stop quest… Read More
2023-06-05 05:59
Are you tired of being mediocre? Are you sick of running in circles, trying to make everyone happy, while achieving nothing? Then it’s time to embrace the new rule of 64/4 – get… Read More
2023-06-03 09:01
A happy brand is a brand that is associated with positive emotions, joy, and overall well-being. It goes beyond simply selling products or services and aims to create a positive experience a… Read More
2023-06-02 08:59
I loved this ad. Yesterday, I wrote about creative marketing and this Cadbury 5 Star’s new ad is a prime example of creativity at its best. The saying ‘practice what you preach&r&hell…Read More
2023-06-01 11:31
Let’s be honest. Most of the marketing campaigns suck. The usual “my shirt is better than yours” campaigns are boring and unimaginative. Marketing creativity seems to be a… Read More
2023-05-31 11:44
Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new varian… Read More
2023-05-31 07:18
This is much better than, “start big, start later.” One advantage is that you don’t have to start perfect. You can merely start. In the realm of technology, Apple began in… Read More
2023-05-30 09:38
The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can&rsq&hell…Read More
2023-05-29 08:05
Before you hit send on that next email, perhaps you should run down this email checklist, just to be sure:
The post Don’t send that Email now! appeared first on Neeti Brand Accelerator… Read More
2023-05-27 12:51
Reliance Consumer Products Limited (RCPL) has announced partnership with General Mills, a US based food company, to launch Alan’s Bugles in India. Alan’s Bugles, an international… Read More
2023-05-27 11:06
It’s not clear to me why business plans are the way they are, but they’re often misused to confuse, bore and show an ability to comply with expectations.If I want the real truth… Read More
2023-05-26 07:37
Those are pretty much the only two choices. Being judged is uncomfortable.People will make Snap judgments about you based on prejudices and misinformation…Your dress sense… Read More
2023-05-25 09:22
This is the way most of us shop online.Most convenient and zero stress. We sort by cheapest airline ticket.We look for the cheapest hotel room, the cheapest TV.The cheapest things come on to… Read More
2023-05-24 12:03
B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a con… Read More
2023-05-24 10:52
If you’ve been solely selling your D2C brands online, it’s time to shake things up. You may be wondering, “Why should I go offline when the internet is ruling the world?&rd&hell…Read More
2023-05-23 11:36
Bonn Group of Industries, has launched a range of millet-based bakery products including Millet Bread, Millet Pizza and also Millet Burger. Enriched with Jowar, Bajra, and Ragi, these produc… Read More
2023-05-23 09:10
Bollywood makes more than 300 films in a year.One or two are block busters. Less than 10 % do above average or average business.Shah Rukh Khan’s “Pathan” crosses 1,000 cror… Read More
2023-05-22 09:28
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2023-05-22 09:14
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2023-05-22 07:05
Actually, it is not very difficult to be mediocre. It requires less effort, so you can lead a comfortable and lazy life. You do not need a great sense of humour also. So how do you attain th… Read More
2023-05-20 10:32
India’s leading ice cream chain, Naturals, is launching a special Meetha Paan ice cream for the summer. It is a mix of fresh betel leaves, milk, and sugar, capturing the essence of the… Read More
2023-05-20 10:13
Who doesn’t like to be surprised? Walt Disney has a year-long theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favourite. They&rsquo&hell…Read More
2023-05-19 12:27
Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the… Read More
2023-05-19 12:05
All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will dent the universe.The key assump… Read More
2023-05-18 12:21
Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger shar… Read More
2023-05-18 11:15
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation a… Read More
2023-05-17 11:48
Hershey India, a division of The Hershey Company, has recently launched an exciting digital campaign called ‘Slurp Up the Fun’. This campaign introduces a delectable treat known… Read More
2023-05-17 09:33
You can’t attain greatness without help. Almost all great people had coach, mentor or consultant to guide them through this maze of life. Unleashing Greatness: Hilarious and Insp… Read More
2023-05-16 09:44
Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with a… Read More
2023-05-16 05:37
Marketing is simple. As you make it simpler and simpler – your marketing efforts start showing better and better results. 1) Invent a thing worth making, a story worth telling, a contr… Read More
2023-05-15 10:37
I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become one. I have met hundreds of remarkable peopl… Read More
2023-05-15 09:53
ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies as part of their “Help India Eat Better” initiative. This article will provide an… Read More
2023-05-13 16:35
Sunfeast, a brand that has delighted lakhs of Indigo air travelers with its delectable Mango Smoothie, is now bringing the World of Smoothies closer to home. With exciting new flavors such a… Read More
2023-05-13 13:08
In Hindu mythology, Brahma is the god of creation, but his wisdom extends beyond the realm of mythology. His strategy for creation can teach us valuable lessons about winning the leadership… Read More
2023-05-10 10:42
ITC’s B Natural Juices & Beverages has introduced a new fruit beverage called Fruits ‘N Bits, which is infused with real fruit chunks and seeds, and contains no added preserv… Read More
2023-05-10 10:06
Who knew that destruction could be an art form?Well, according to Shiva, the Hindu god of destruction, it is. And we’re not talking about smashing things with a sledgehammer. We’… Read More
2023-05-09 11:53
Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese” Finally, we have the antidote to all of these mark… Read More
2023-01-20 11:07
Marketing is an essential part of any business, and a well-thought-out marketing strategy can help a new business attract and retain customers. Here are some key elements to consider when de… Read More
2022-01-01 09:51
I don’t make New Year’s resolutions anymore. Finally, I have realised that they don’t work. Every year, you feel terrible from January 10th onwards. This is the time when r… Read More
2021-10-30 11:06
Facebook on Thursday announced that it has changed its company name to Meta. Is it a smart move? Let’s admit it. Facebook is an ageing company. It has become like a part of… Read More
2021-08-10 11:03
Take your younger child or an infant to an ice cream parlor or restaurant, if you really want to torture them. They have to make a choice, and that’s one thing they hate. Would chocola… Read More
2021-08-10 10:43
Fail to plan and plan to fail- very boring and uninspiring thought. I know of a friend who is planning to launch his new product for the last 3 years because he is obsessed with perfection… Read More
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