Meet Ana. This Virtual person was created by Krafton in South Korea, and is well-known for its battle royale game PUBG.

Krafton, a South Korean video game company, is well-known for releasing mass favorites like PUBG, BGMI and BGBG. Ana has been introduced by the company's Web3 or metaverse activities as a meta-Human influencer.

Ana, the face in the promotional images, has a hyper-realistic human cut and features. She is said to have the ability to talk, sing and move like a human being thanks to mechanics such as rigging and deep learning.

Krafton states that ANA was created to engage a global audience to help establish KRAFTON’s Web 3.0 ecosystem." This means that the AI-based virtual being in the company’s current goals is to be an influencer and play a part in future goals related to 'next generation internet' and associated businesses.

According to the company, Ana was created 'internally' by Epic Games' Unreal Engine. This includes Ana's 'baby hairs, fluff on her face, movement of her pupil, fine facial muscles, wrinkles, and natural joint movement throughout her entire body.

Josh Seokjin Shin from Krafton's Creative Center explained that ANA is a hyper-realistic, Virtual Human created using KRAFTON technology. "We expect her popularity to draw the attention of Gen Z all over the globe."

ANA will also release a new music track and expand her influencer role in entertainment and esports.

What are Virtual Humans?

Digital humans, also known as virtual humans, are human-like computer simulations. Their research focuses on their representation, movement, and behavior. It has a wide range of applications, including simulation, games, film and television productions, human factors and ergonomic and usability studies in various industries (aerospace and automobile, machinery, furniture, etc.), clothing, telecommunications, medicine, and so on. Different applications necessitate specialized knowledge. Medical applications may require precision in simulating specific internal organs. The film industry expects the most natural movements and facial expressions, as well as the highest aesthetic standards. Ergonomics research necessitates precise body proportions and realistic locomotion under constraints.

There are two major classes of virtual humans:

Avatars: Avatars (in computing) represents the graphical representation of the user. Online worlds such as The Palace and Second Life have made avatars very popular.

Autonomous Virtual Humans: An autonomous agent with embodiment, or an embedded agent, is an autonomous virtual human.

One example of a virtual human is the Virtual Actor. This is a virtual human (autonomous or avatar) that acts as an actor in a film or series.