2019-01-24 15:34
We don’t want to beat an (un)dead horse, so we’ll save the dog and pony show (consisting mostly of stats, testimonials and “hip” reaction gifs) in which we address t… Read More
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Cross-media Marketing Blog
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Our cross-media marketing blog covers everything you need to know to create your own marketing magic for your small business.
2019-01-18 21:01
Challenge:
Seven Corners Sunoco required help from Moving Targets to build their presence online and potentially get more customers in their door. Their website needed a new, fresh look tha… Read More
2019-01-14 15:29
Advertising is one of the fastest-evolving industries. But for a smaller business, innovations like virtual reality, digital ads, and geofencing can be intimidating — and expensive… Read More
2019-01-08 18:03
Most consumers are currently experiencing their annual post-holiday hangover, which often means for business owners a (hopefully) temporary lull in production. Customers are still in the pr… Read More
2018-12-18 21:06
Challenge:The Business Resource Team at the Sysco Las Vegas branch wanted to use popular social media platforms such as Facebook to build a stronger online presence and gain more follower… Read More
2018-12-18 19:09
Challenge:PJ’s Bar-B-QSA sought help from Moving Targets to establish a stronger presence online and gain more followers.
Before working with Moving Targets, PJ’s Bar-B-QSA ha… Read More
2018-12-17 17:11
The Holiday season is upon us and 2018 is almost gone. This is a busy time for marketers. In fact, it reminds me of an old Christmas poem my grandmother used to read to us on Christmas eve… Read More
2018-12-13 17:56
Despite marketers’ assurances to the contrary, direct mail marketing is still alive. While the majority of marketing is now done online — through any number of social media chan… Read More
2018-12-05 18:28
If you’re hunting bears, you should think like a bear. If you’re a linebacker you’ve got to think like a running back. And as trite as it may sound, to be successful in ma… Read More
2018-11-26 18:34
The holiday season causes a marketing and retail explosion every year, so it’s little wonder that marketers and businesses want to capitalize. In an ever-shifting technological lands… Read More
2018-11-21 21:13
Direct mail is an extremely powerful tool to have in your marketing arsenal. But as Spiderman’s uncle and famous rice chef, Uncle Ben once said, with great power comes great responsib… Read More
2018-11-14 21:09
Facebook is crowded with businesses, all competing with one another to make their message heard. But if you’re not a tech-savvy digital marketing native — or even if you are &md&helli…Read More
2018-11-06 14:07
Thinking about hosting your own Instagram contest for the holidays?
For many marketers, Instagram is the most desirable marketing platform. With over 1 billion users, searchable hashtags, an… Read More
2018-10-31 19:28
The court of public opinion has always been an extremely powerful place. Now, with the popularization of social media, we’ve watched the number of jurors grow at an exponential rate… Read More
2018-10-23 15:55
It’s easy to get caught-up in superficial details when designing an email campaign. You want your brand to look professional, and we often equate professionalism with bells and whistl… Read More
2018-10-16 15:35
Marketing by way of postcards is a great way to get someone’s attention especially in the digital era. And, depending on your type of business or organization, they can be used to in… Read More
2018-10-05 18:04
In today’s climate, content marketing is a major player in the marketing realm. Content marketing entails giving your target audience something valuable, hopefully in exchange for som… Read More
2018-10-01 20:12
Your customers are bombarded with information at a near constant rate and, as a result, are more skeptical than ever. It’s difficult to sell a product to someone who’s developed… Read More
2018-09-25 17:06
800 million.
That’s how many active monthly users Instagram reports.
Just imagine how much your business would change if you could harness even a tiny fraction of that number.
It migh… Read More
2018-09-17 20:47
Email can be a frustrating digital marketing tool to hone. If you’ve tried it in the past and failed – you’re not a unique case. There are several factors that go into cre… Read More
2018-08-28 12:54
You probably know that video content has immense power to enhance your marketing strategy. But with such a large number of videos battling to capture viewers’ attention, it’s get… Read More
2018-08-24 15:53
In the grand scheme of things, online advertising is a relatively new development in the world of marketing. And being that this technology is fairly new, few people fully understand how Fa… Read More
2018-08-20 15:47
With tech-savvy millennials continuing to enter the workforce and rising to decision-making posts in their organizations, investing in digital marketing is becoming more important for busin… Read More
2018-08-10 12:28
Facebook has come a long way since its launch in 2004. Marketers have since flooded the platform, building business pages, creating store-fronts, and competing with one another to accrue th… Read More
2018-07-24 16:06
Direct mail gets no respect. Rodney Dangerfield would probably go as far to say that, like himself, direct mail gets no respect, at all.
And it’s true – just try suggesting to… Read More
2018-07-20 15:46
Once upon a time, in a misty land far distant, lost to the reaches of time…
What?
You might be wondering why we’re starting off with a fairytale opening. The reason is simple:… Read More
2018-07-20 15:28
Does this sound familiar?
You start a Facebook page for your business. When the time comes to post, you don’t think much about it. You just go ahead and post. Sometimes there&rsq&helli…Read More
2018-07-03 18:43
As our time on the internet grows, and our screens shrink to pocket size, many advertisers are left wondering, “What about TV? What about radio?”
“And what about mail?&rdq&helli…Read More
2018-06-15 12:20
Almost all of the business owners we work with are initially at a loss for words when one of our experts asks them the question, what is your goal for this marketing campaign?
When we begin… Read More
2018-05-30 06:08
When people go to see a magician perform, they are aware that a show is happening. They’re happily paying to be deceived and they expect to see something that they’ve never witn… Read More
2018-05-16 13:49
A common misconception is that navigating the internet is a young person’s game. This is an especially costly assumption to make if you are a digital marketer.
It’s not that this… Read More
2018-04-30 15:24
Have you ever experienced the displeasure of being called by the wrong name? The person speaking could be conveying life-changing news to you, and the first thing that comes out of your mout… Read More
2018-04-04 15:04
This article originally appeared on Forbes.com.
Classic marketing, much like the sport of boxing, is rooted in discipline, repetition and hard work. You may recall the phrase used when boxe… Read More
2018-03-23 19:19
When we market a product, what exactly are we doing? An economist might say that we’re identifying a demand, creating a supply, and informing the market about our supply. An athlete m… Read More
2018-02-08 21:33
Do you remember when you were a kid, and for one reason or another, you weren’t able to go with your friends on the big camping trip? To the concert? To the baseball game?
That viscer… Read More
2018-01-26 19:23
Digital advertising and direct mail marketing may seem worlds apart, but the smartest marketers now know that, whatever medium they use, they must play the long game to generate sustainable… Read More
2017-12-20 18:26
Facebook advertising offers a massive opportunity to drive leads for small business marketers — more so than any other paid social channel, in fact. In an eMarketer survey, 95.8 perce… Read More
2017-12-08 15:41
As December rolls around each year, you probably set aside some time to reflect on your wins and failures for the year. (We sure do.) It seems like there’s a new platform, tool or tec… Read More
2017-11-20 19:30
We’ve seen many a business owner paralyzed by the challenge of crafting a perfect “About Us” page. How do you write about yourself and not sound awkward? How do you sell yo… Read More
2017-10-27 18:47
What emotion comes to mind when you think about marketing your small business: Frustration? Confusion? Anxiety? Envy? These days, owners know that marketing is important — non-negotia… Read More
2017-10-13 11:12
Twitter’s iconic 140-character limit for tweets may be on the way out.
On Sept. 26, the company announced that it’s experimenting with doubling the length of tweets, allowing u… Read More
2017-09-29 12:22
Back in the day, just having a website put you ahead of your competitors. Now, though, your website is a potential money pit. If it’s not converting, you have some work to do. Your fi… Read More
2017-08-25 11:48
Color plays a major role in business. After all, marketing is an art of persuasion. Savvy marketers can drive action by combining the power of color with motion, sound, texture, smell and o… Read More
2017-08-24 11:14
Google rolled out its new Questions and Answers feature in Maps for all mobile browsers Wednesday.
It works exactly like it sounds: On business listings in Maps, users now have the option… Read More
2017-08-10 18:53
Facebook announced another New Feed algorithm update last week that will prioritize mobile-optimized websites. It will reward links that load faster on mobile by giving them higher visibili… Read More
2017-08-09 23:56
We’re always on the lookout for new ways to capture the attention of our customers’ fans on Facebook, so we’ve begun experimenting with Facebook cover videos. Released to P… Read More
2017-07-20 18:25
Obsessing over your likeability may have started in middle school, but it certainly didn’t end at graduation. Marketers strive to create that next viral video, and CEOs devote thousan… Read More
2017-07-07 11:09
Google has rolled out a new promotional tool for small businesses: Google Posts.
The feature, released June 22, lets businesses publish details about events, products and services directly… Read More
2017-07-06 22:54
It’s no secret that smartphones have changed when and how users share and interact online. Every user is now a power user with the ability to influence online conversations about your… Read More
2017-06-22 19:27
Each year, marketers wait with bated breath for Mary Meeker’s annual report on internet trends. Released last month, her 2017 version features 355 slides packed with data and insights… Read More
2017-06-21 20:51
Even the most stellar businesses face the challenge of customers criticizing them online. And while receiving a negative review sends many into crisis mode, some are learning that these cri… Read More
2017-06-08 19:34
If you’re at all serious about using Facebook ads to grow your business, you need to be using the Facebook pixel to optimize your ad campaigns. After all, it’s much easier to lea… Read More
2017-05-17 20:49
Facebook has disclosed another bug in its reporting metrics.
In a blog post published Tuesday, the company announced it had found an error that caused some advertisers to be charged incorre… Read More
2017-05-17 17:44
Talk all you want about buyer personas, psychological triggers and pricing strategy, but the bottom line is that companies succeed when they offer a service or product that customers find i… Read More
2017-05-05 12:03
Facebook shared a flurry of new tools and features during their annual developer conference, F8.
While some of their virtual reality work will take years to catch on, several product update… Read More
2017-04-19 19:48
Did you know that more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year?1
The U.S. Small Business… Read More
2017-04-19 19:26
Recovering from a bad first impression is nearly impossible — and, if you’re connecting with prospects or vendors via email, you may be setting yourself up to fail. In fact, a c… Read More
2017-04-07 13:39
Facebook introduces new ad insights.
Yesterday, Facebook announced the redesign of their Delivery Insights dashboard. Advertisers will be able to access this new interface within their Ads… Read More
2017-04-05 12:25
Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z.
Gen Z includes those born between the mid-1990s to early 2000s, numbering about 60 mill… Read More
2017-03-22 16:56
Marketing is no longer a one-man job. Instagram and other social networks launch new features weekly. Responsive coding for your email broadcasts is now nonnegotiable. Basically, there&rsqu&helli…Read More
2017-03-10 13:59
Instagram recently introduced the ability for users to share up to 10 photos in a single post. Available for ads and organic content alike, it rolled out to users Feb. 22.
With this update… Read More
2017-02-23 15:05
Facebook has cemented its place at the top of the social media marketing landscape throughout the past few years, continuously developing and releasing new options to help small-business o… Read More
2017-02-10 12:27
The clock is ticking down to the holiday that’s meant to melt your candy heart, and you don’t have to be Tiffany’s to take advantage of the Cupid-fueled publicity. To inspi… Read More
2017-02-08 17:05
Facebook has emerged as the most powerful platform in the social media marketing arena, and shows no signs of losing steam any time soon. Despite combating negative press regarding fake new… Read More
2017-02-02 14:50
Your business may have a social media presence, but are you an effective Facebook marketer? The goal of social media marketing isn’t just to generate likes and fans, but to convert th… Read More
2017-02-02 14:50
Hacked By GeNErAL
The post Hacked By GeNErAL appeared first on Moving Targets Read More
2017-02-02 14:50
Hacked By RxR HaCkEr
The post Hacked By RxR HaCkEr appeared first on Moving Targets Read More
2017-01-26 16:00
In this wild world of marketing trends, catchphrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value. One that we can… Read More
2017-01-25 12:17
Social media marketers aren’t the only ones chasing big goals in 2017. Just three weeks into the year, we’ve seen several feature updates as Instagram and Snapchat, in particula… Read More
2017-01-13 16:47
Social media marketing is still somewhat young and uncharted territory, but certain websites are dramatically increasing the potential benefits of their branding tools. Facebook, the larges… Read More
2016-12-22 14:11
As small businesses wrap up the year, there are a few matters pertaining to email marketing that ought to be considered. All organizations tend to increase the frequency of their email ad c… Read More
2016-12-19 18:45
Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in the driver’s seat with respect to strategy, as they no longer… Read More
2016-12-13 19:21
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape how you do business online. Developing an integrated dig… Read More
2016-12-08 14:23
Marketing has evolved significantly in the past several years, driven by an endless stream of new innovations and technology, as well as a rapidly transforming consumer landscape. As a resul… Read More
2016-12-01 15:12
As the year comes to an end, businesses need to be putting in their best marketing efforts to not only maximize revenues in 2016, but position themselves to hit the ground running in 2017. C… Read More
2016-11-22 21:57
Preparing a digital marketing strategy for your business is not unlike preparing for a cross-country marathon.
Suppose you want to win the marathon. What is the record for fastest time on… Read More
2016-11-16 13:15
Marketers and small-business owners need to recognize the fact that advertising success is all contained within the details. Companies are granted only a tiny window to make an impression w… Read More
2016-11-16 12:59
Email marketing has evolved throughout the past several years, especially as it becomes clearer that the average consumer is looking for interactions in this format. Small business owners ne… Read More
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