2020-06-11 15:55
Waking up at the crack of dawn. Logging on and doing tedious work for 8-9 hours, reading email after email until the sweet release at five o’clock pm.
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Pole Position Marketing's E-marketing Performance Blog
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Learn web marketing tips from Pole Position Marketing's team of expert strategists. SEO, PPC, Social, Content, Analytics, Link Building and more.
2020-06-11 15:55
Waking up at the crack of dawn. Logging on and doing tedious work for 8-9 hours, reading email after email until the sweet release at five o’clock pm.
Continue Reading Read More
2020-06-02 12:46
Designing a website with SEO in mind from the very beginning makes it much easier to stay on top of it as your website grows.
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2020-05-23 13:06
The question of how one can globalize their business, how can one make one’s business extension wider enough that they can reach and direct the attention to everyone’s heed.
Cont… Read More
2020-05-18 15:19
A National Science Foundation (NSF) survey conducted by the U.S. companies reveals that despite the disagreement made by few small professional advocates that intellectual property (IP) is t… Read More
2020-05-18 15:01
As a matter of general principle, the coronavirus is multiplying itself with a considerable rate of speed. All in all this multiplication of disease made the administrative machinery of diff… Read More
2020-05-15 08:25
Android 11 Developer Preview’, the phrase is enough to excite every developer. Developers are keen to welcome the latest version of Android. They have already started expecting a lot f… Read More
2020-05-08 15:02
Every organization selects new candidates in the organization, who are proficient and can deliver the output to the organization. They should select candidates who are genuine and can create… Read More
2020-05-05 17:41
Australia is a country where values and traditions are given high importance. Family life is also very organized, and you will spot happy families residing in almost every home in Australia… Read More
2020-04-29 13:49
With the constant up-gradation in the marketing strategies, the traditional styles of advertising are barely accepted in the market. In today’s digital world, where competition has be… Read More
2020-04-18 14:51
SEO is absolutely essential for modern websites. Without a proper search engine optimization strategy, websites will languish in obscurity.
Given how important SEO is, it obviously mak… Read More
2020-04-14 11:33
The packaging is the first impression of any product on a consumer. Its appearance is the foundation of their expectations regarding the product that is packed inside.
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2020-04-14 11:25
Every company is drooling over the concept of digital marketing. It has changed the dynamics of marketing with captivating platforms, tools, and forums.
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2020-04-08 14:33
It is important for you to know the basics of SEO optimization to understand how it can boost your site’s ranking in the search engines.
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2020-03-28 19:41
Just created your referral program? Don’t you know how to improve it? You came to the right place. Referral marketing is excellent for improving traffic and sales to a website.
Continu… Read More
2020-03-20 18:54
There is a buzz about a company that “Dear John” challenged, again. That company is Nano Hearing Aids and they have accepted the challenge.
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2020-03-13 16:35
Most people tend to neglect the huge impact that the type of hosting can have on their sites. Not only can it affect your rankings, but it can also affect user experience which is why you ne… Read More
2020-03-11 17:45
India is among the most populated countries in the world, with a population of 1.2 billion in June 2014. The penetration of the Internet is around 20% in India, which is significantly less… Read More
2020-03-04 19:36
For many people, email marketing is a numbers game. They send over a huge number of emails just to receive a few responses.
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2020-02-27 16:52
Chrome is one of the fastest, secured and popular browsers of Google. But this browser to displays SSL errors due to various reasons, and one such error displayed by this browser is ‘Y… Read More
2020-02-20 17:32
Marketing experts claim how powerful video marketing is. And so a digital marketing agency capitalizes in such a claim through investments in this service.
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2020-02-06 19:15
The Main Problem
Videos are a very common form of electronic medium that people prefer nowadays. On average, billions of videos are watched per day.
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2020-02-03 14:07
These days whenever you need something like checking out some products that you intend to purchase or conducting some research on a certain topic or institution, the first thing that you do… Read More
2020-01-22 18:39
With new technologies rapidly changing the face of marketing, it’s easy to get lost in a vast array of innovation and how it could be applied to marketing.
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2020-01-20 18:38
When it comes to meeting prospective clients as an entrepreneur, your first impression should be polished, professional, and, most of all, memorable. In our tech-first world, a great way to… Read More
2020-01-10 12:23
On average, a school student has at least one educational app on their mobile.
There are over 2.47 million apps available in the app store by the third quarter of 2019, making Google app sto… Read More
2019-12-25 22:04
Everybody wants to see their website on the top results. But only a few of them fulfill all the important criteria that needed to rank on the search engines.
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2019-11-15 17:19
Email marketing can make waves in your overall digital marketing strategy. With the right tools and planning, you can create an effective email marketing campaign that creates the pathway fr… Read More
2019-10-11 13:21
Everyone wants an easy and smart process of everything. As time is very valuable for us and we have to do many things in a fixed time.
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2019-09-26 21:06
Social media content has to be impactful and persuasive. Writers create such content because they want people to be attracted by it, to click it, and read it.
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2019-09-10 14:45
Do you know that more than 57% of people discover mobile apps through their family, friends, and colleagues?
Below are 5 smart ways to promote your app through social media and boostin… Read More
2019-08-23 14:22
Social media is a relationship tool, not a promotional tool.
What do I mean?
I mean that the way you drive marketing results with social media is not by shoving as many promotional messages… Read More
2019-08-21 06:34
Everyone understands SEO – search engine optimization. The goal for internet-based businesses is to do those things that will bring a high ranking so that they are on the first page wh… Read More
2019-08-17 05:17
A well-managed project is like a well-cooked dish in which you add all the related ingredients with different tastes and nutrition to cooking a tasty dish.
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2019-08-14 16:45
Virtually all brands know that they need SEO for their digital marketing campaigns. Moreover, they know the benefits associated with implementing SEO strategies yet hold back.
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2019-08-13 23:17
To maintain and expand company security in the energy sector, such as an LNG company, a board would want to consider the full scope of their required decision making and vision for the futur… Read More
2019-08-09 11:49
In 2019, the global industry faces a multitude of challenges, whether it is an international oil and gas company or big tech Inc, the prevailing need to continually improve its effectiveness… Read More
2019-08-07 15:14
The Internet is something you need to succeed in any business world today. From banking, shopping, connecting, etc.we are constantly using it daily and it has turned to such a normal thing t… Read More
2019-07-31 10:38
Do you think you have done enough to reach out to your clients? Where they spend their time the most? Do you know who they are?
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2019-07-29 13:12
The world has become a melting pot of cultures and skills across the globe. As larger cities become more multinational, businesses have become more global as well.
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2019-07-29 12:54
Assume that you have acquired quite a number of customers in a given year. However, next year, your previous customers are gone. Now, you have to acquire new customers once again.
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2019-07-26 00:19
Video marketing works great for businesses of all sizes, and many marketers and company owners know this fact by now. Below is a chart that gives you an idea of how videos are surging in pop… Read More
2019-07-22 13:41
Businesses nowadays have huge user databases that can be converted into real customers. Now, if a business wanted to transition those passive users, it would have to outreach to every single… Read More
2019-07-19 01:30
Using a Virtual Private Network (VPN) can improve your SEO strategy by keeping your data secure and grant you access to organic search engine results pages (SERP) ranking from around the wor… Read More
2019-07-17 19:40
To continue to grow as a digital marketer, you have to hone your skills regularly. You have to keep up to date on new strategies and ideas that help you do your job and service your clients… Read More
2019-07-05 17:13
Do you want to drive traffic from Quora? Who wouldn’t want to get more visitors flocking to their website and potentially earning them some additional profits?
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2019-07-02 16:30
When you run an online business or have a website for your traditional business, your goal is to get as many people to flock to your site as possible.
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2019-06-28 09:59
All digital marketing tools have been designed with a single purpose in mind – that to make yours, the digital marketer’s, life easier.
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2019-06-26 01:22
Instagram is the ideal social networking platform to showcase your brand’s visual appearance and creativeness.
Your trademark doesn’t really have to be “visually app… Read More
2019-06-12 19:53
Which thing explode on Instagram, of course, Instagram stories. Because it is one of the most used features of Instagram that helps you to increase engagement.
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2019-06-11 08:39
Once upon a time, before the end of the 20th century, mobile phones were just another medium to connect with distant family and friends.
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2019-06-06 20:01
The Instagram Algorithm
There are many pieces to the Instagram algorithm, but one of the most influential factors is Relationship.
All this means is that Instagram prioritizes showing you po… Read More
2019-06-03 12:17
As information technology continues to advance at the rate of knots and prolong its’ purple patch, organizations across various sectors are left with no choice but to adapt.
Continue R… Read More
2019-05-29 20:41
The use of technological digital marketing tools is common and we would say essential.
Otherwise, it would not be a form of digital promotion.
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2019-05-26 00:15
To get links in media (media placements) the objective summit of a publicity project SEO and PR (Public Relations) working together. The client page achieves immediate advertising success in… Read More
2019-05-17 13:31
Wondering how to reset your WordPress database? If yes then you have come to the damn right place. There are often times when we want to reset our WordPress database.
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2019-05-15 12:00
The world has changed for consumers and marketers. Technology has powered this transformation and continues to do so. However, the real disruption is yet to come.
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2019-05-01 12:20
Consumers are more overwhelmed than ever with countless online shopping options available. The same marketing strategies that worked last year might not work this year.
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2019-04-24 14:00
As a B2B content marketer, I’ve worked on multiple projects involving buyer personas. After all, it’s impossible to convey an offer to ‘someone’ without actually know… Read More
2019-04-17 12:00
Every business endeavors to enhance product visibility, expand into new markets while protecting the market share within its fold. Accomplishing this feat is not easy owing to the cutthroat… Read More
2019-04-10 13:00
Web design in the digital environment is more susceptible to changes in technology. So, designers continue to cope with the increasing number of technically demanding tasks and create innova… Read More
2018-08-08 13:00
Providing customers with a positive experience is the linchpin upon which successful businesses are built. It’s not just exceptional customer service that matters; it’s more abou… Read More
2018-08-01 14:55
Believe it or not, there are some aspects of branding that only science can shed light on. From designing your logo to providing a consistent brand experience for your customers, branding ps… Read More
2018-07-11 17:18
If you’re in B2B ecommerce, you know that your online store is a key element of your success. Millions of companies are shopping online, whether it be for office supplies or wholesale… Read More
2018-06-27 15:02
Inbound marketing is great. By creating valuable, useful content that relates to your buyer persona’s interests, you can drive relevant traffic to your website.
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2018-06-14 18:01
Artificial Intelligence (AI) used to be the stuff of science fiction movies and late-night horror shows, something that seemed so fantastical that the idea of it becoming a reality was laugh… Read More
2018-06-06 14:24
Hack.
Marketer’s keep using that word. I don’t think it means what they think it means.
But that’s the nature of the English language, I guess.
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2018-05-30 12:00
“Engagement” is quite the digital marketing buzzword. Usually, when we talk about engagement, though, we’re talking about social media marketing. However, keeping visitors… Read More
2018-05-23 10:20
With digital marketing evolving at a rapid pace in recent years, staying ahead of the game has never been more difficult.
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2018-05-17 11:36
This article is for general information and should not be construed as legal advice. Please consult with your attorney for specifics on how the GDPR applies to your business
You have likely… Read More
2018-05-16 11:29
Now more than ever, name recognition plays an important role in having a successful organic search marketing campaign. While there is no “brand” signal in the search engine algor… Read More
2018-05-09 10:44
Although “responsive web design” is a relatively new term (it’s only been about 8 years since it’s been coined), in internet years it’s basically ancient.
Conti… Read More
2018-05-02 11:00
Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking the new generation of SEOs years… Read More
2018-05-01 10:48
This post was originally published on June 21, 2016, and was updated on May 1, 2018, to reflect the announced changes to Facebook’s algorithm.
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2018-04-25 17:38
Influencer marketing is one of the most widely used forms of marketing for many brands and companies today. It is a very effective form of marketing that generates a better ROI than traditio… Read More
2018-04-23 11:03
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has.
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2018-04-18 11:25
As far as I’m concerned, when it comes to developing websites, you have two choices for platforms. WordPress and…wait no that’s it.
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2018-04-17 13:57
This post was originally published 1/28/2008 and was updated on 4/17/2018.
In the years since the first iteration of this post in 2008, keyword research and SEO in general has changed… Read More
2018-04-11 10:33
Say you were planning for an upcoming vacation. Chances are, you’d be using some of these online platforms or apps to make your trip possible.
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2018-04-04 10:48
I am currently two-years deep in writing a new book. No, scratch that. Not just a book; a novel. More specifically, a time-travel, post-apocalyptic, political, sci-fi, thriller.
Continue Rea… Read More
2018-03-28 11:06
When it comes to generating new leads for your business, there have never been more options. But while some of the new methods are undoubtedly successful, one of the most valuable is also on… Read More
2018-03-21 10:56
Those of you who know me know that I’m a sucker for a good checklist. In an industry that has literally thousands of working components, you need something to help keep you on track.
C… Read More
2018-03-14 10:46
As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing strategies.
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2018-03-07 12:04
I’ve been collecting digital marketing tips for as long as I’ve been a digital marketer–20 years! Readers of my book, The Best Damn Web Marketing Checklist, Peri… Read More
2018-02-28 12:24
In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown t… Read More
2018-02-21 13:12
Whether to hire an in-house digital marketer or to outsource it to a consultant or agency is a big question that almost every business must answer.
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2018-02-14 11:56
The New Year is now well underway, but it’s not too late to evaluate whether your ecommerce site has what it takes to succeed the rest of 2018, or whether it needs to undergo changes t… Read More
2018-02-07 12:59
We’re going to win so much, you’re going to be so sick and tired of winning.–Donald J.
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2018-01-31 12:00
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us.
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2018-01-24 13:00
Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too. Many brands share exclusive promo codes with their influencers to pass on… Read More
2018-01-18 12:33
It’s no secret that quality content is critical to successful digital marketing. Everything — SEO, social media, even paid ads — depends on content to achieve their p… Read More
2018-01-17 12:00
E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, more… Read More
2018-01-15 13:02
Whether you know it or not, you’re smack dab in the middle of a customer relations crisis. Every customer that quits, leaves, or otherwise stop buying your product or service is a… Read More
2018-01-11 12:02
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally.
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2018-01-10 14:34
When you study high-converting websites across varying industries, it becomes clear that they do the little things right. They understand how important it is to identify key user behaviors a… Read More
2018-01-09 15:02
This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries).
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2018-01-04 19:23
This post was originally published 4/13/2015. Due to its popularity, it was updated with new tips on 1/4/2018.
There’s no doubt that having a good shopping cart/checkout system i… Read More
2018-01-03 12:08
If you want to see how quickly design moves, look back even just a few years ago at digital design trends that have already come and gone.
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2017-12-28 13:08
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updat… Read More
2017-12-27 12:18
Animated explainer videos are becoming a go-to promotional tool for businesses. They’re very effective at selling a product and increasing conversion rates.
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