2016-12-01 13:15
Did you know that email marketing still yields best results? As a matter of fact according to recent email stats, when it comes to making a purchase as a result of receiving a marketing mess… Read More
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A chill-out place where entrepreneurs, small business owners, digital marketing & branding enthusiasts lounge around & share ideas.
2016-10-12 15:24
To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to… Read More
2016-10-01 15:25
I don't think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marke… Read More
2016-07-05 14:16
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. E… Read More
2016-06-01 13:03
We get to toot our own horn (so to speak) about "predicting" that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 201… Read More
2016-05-02 13:33
As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and anima… Read More
2016-03-16 18:19
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service provi… Read More
2016-02-19 01:09
Publishers are frustrated and taking action. Readers with ad blockers are increasing in number. Advertisers are questioning paid ads. The online advertising industry is going bonkers over ad… Read More
2016-02-02 13:36
Marketing (particularly digital) is constantly evolving. It can be hard to keep up with ongoing changes. That is why I thought that putting a list of the latest chatter in what is happening… Read More
2016-01-04 15:13
Brand Personality, What Is It?We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small… Read More
2015-11-26 01:04
Kitchener-Waterloo has become somewhat of a high tech startup hotbed, and for us long-time residents it is no surprise. With a number of exceptional schools for both the humanities, technolo… Read More
2015-10-01 13:25
In celebration of small business month in Canada I thought it would be great to highlight some of the local influencers making a difference within the Kitchener-Waterloo region. All small bu… Read More
2015-09-01 13:38
I have to admit: this may be a bit of a rant write-up more-so than anything else. It won't be my first (and probably not the last) rant as I went on to discuss why SEO is NOT dead early in 2… Read More
2015-08-04 14:40
You may recall our previous small business phone apps post was about communication applications - this time around we are focusing on security. With the high number of hacker breaches making… Read More
2015-07-02 15:06
Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation.In order to efficien… Read More
2015-06-19 14:58
Lead generation is what it's all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customer… Read More
2015-06-01 17:46
We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online… Read More
2015-05-13 19:48
Digital communications revolve around establishing engaging interactions with your audience. Yet many small businesses still send out non-engaging, sales oriented messages in a world where t… Read More
2015-05-13 19:44
The truth, much like many small business questions, is that the answer to this question is "it depends". Not because it is the safe answer, but because it is the most appropriate one.A lot o… Read More
2015-03-18 13:59
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email mark… Read More
2015-02-09 15:58
We usually talk about all of the different online marketing tactics, strategies, services, etc. But what if, as a small business owner, you're somewhat familiar with these efforts and are lo… Read More
2015-01-30 14:30
We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was wo… Read More
2015-01-16 16:55
Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us - from CES technology shows to business columns, but wh… Read More
2014-12-16 13:46
Can you believe it's that time of the year again? We say goodbye to yet another year and get planning for a brand new 12 months of business, branding and hopefully growing.Are these the thin… Read More
2014-12-02 18:38
Similarly to majority of small business owners I too rely on my mobile device for getting things done. Finding the right small business phone apps to help manage finances, increase productiv… Read More
2014-11-13 00:40
What is Semantic SEO?It is not a fancy new term to throw small businesses off guard and get duped into "higher fees for more services" by their marketing freelancers offering profession… Read More
2014-11-13 00:40
What is Semantic SEO?It is not a fancy new term to throw small businesses off guard and get duped into "higher fees for more services" by their marketing freelancers offering profession… Read More
2014-10-23 16:27
Did you know October is the official small business month in Canada?Whether you knew or not, we should all take the time and show our appreciation for every contributor, organization and per… Read More
2014-09-13 17:11
I am sure by now that your business has been involved in some sort of online customer service via social media channels, review portals, online chats or email. A lot of small businesses pres… Read More
2014-08-07 20:34
I am a big fan of metal (if you have not yet heard of Mastodon, you need to check them out!) and rock, sometimes heavy - sometimes mellow, depending on my mood. Over the past two years I rea… Read More
2014-08-07 20:25
Alright - enough of the gloom and doom predictions, analysis, perspectives, etc.SEO is NOT dead. While many digital marketing experts are starting 2014 off with predictions of search engine… Read More
2014-07-08 13:42
The excitement, the drama, and a combination of teamwork with individual efforts that define those sublime goals, saves or penalty shootouts. Who hasn't seen Robin Van Persie's flying header… Read More
2014-05-26 18:51
I am not a 100% sure what makes small-medium business marketing managers/owners shut down the idea of investing and dedicating resources into digital efforts. Over a somewhat short, albeit e… Read More
2014-04-09 15:16
So you have put together an awesome blog post - comes with plenty of visuals, original ideas and it even has a video as part of the write-up. It is published and "online" for everyone to see… Read More
2014-03-18 17:42
With great digital marketing efforts, comes great analysis responsibility!Now, more than ever, the importance of analytics in digital branding is critical. With the abundance of data (big, m… Read More
2006-06-07 11:16
Email marketing is still one of the most effective ways to personally connect with customers. Yet many small and medium businesses (SMB) disregard this digital marketing option. With a numbe… Read More
2006-06-07 11:16
Search engine optimization, or SEO, consists of various efforts in order to fully experience higher rankings on search engines. After performing keyword research, competitors and other usefu… Read More
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