2020-03-18 08:28
This blog will help you configure your Android app to send and receive push notifications. App42 Cloud API provides push notifications using FCM (Firebase Cloud Messaging). You may then send… Read More
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ShepHertz blog is information and development support hub for App developers to provide help and support in all aspects of App development.
2019-06-07 12:00
Have you heard of FaceID? – the facial recognition system developed by Apple Inc. for iPhone and iPad Pro which allows the user to unlock the device, make payments and access sensitive… Read More
2019-06-07 11:28
While many organizations have already started to test and adapt AI and Deep learning for different verticals of business (mainly customer effectiveness), its vital to take benefit of technol… Read More
2019-06-07 07:50
World now is witnessing growing security breaches in the form of attacks in schools, seminars, gatherings, events and other crowded places. Newspapers and web are flooded with news of these… Read More
2019-06-07 06:17
Facial Recognition System – Applied AI at its best Nowadays organizations are spending huge chunks of money and manpower to regulate the visitor flow in their offices on daily basis. D… Read More
2018-05-24 11:45
Getting a user make a first purchase from you is very important, but it is the future purchases from that same customer that make the business model successful. The common and popular way th… Read More
2018-05-23 07:24
It all started back in April 2016 when the news broke out on an EU ruling that introduced the idea of empowering end consumers to control and restrict the storage & use of their personal… Read More
2018-05-16 13:36
The trade secret in marketing is now a well-known fact that behind every successful campaign is a well strategized user segmentation. Getting to know your customers is the first step in deci… Read More
2018-04-18 08:04
Gaming industry is one of the few industries that have always been in growth stage. Value of the global video games market is increasing by 5% every year and in few years is expected to cros… Read More
2018-03-09 11:52
Push notifications have remained the biggest weapon in app marketing arsenal so far and will continue to dominate 2018 and years to come. Why? Because there is no better way that does not re… Read More
2017-11-14 07:06
Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps… Read More
2017-07-24 09:22
Since the time Aristotle popularized the word Analytics in 350 BC, its use has seen an exponential increase, and thus it has assumed different definitions with passing time. We may define an… Read More
2017-07-17 04:44
The vitality of Push Notifications is augmented by the fact that they are the most popular and trusted form for user engagement. Your app users could belong to any religion, age and demograp… Read More
2017-07-05 15:03
Pictures speak a thousand words. Let’s say you’re asked to think about logos of certain apps such as Facebook, or Twitter, or Google, or Whatsapp, or any of your favorite apps fo… Read More
2017-06-30 13:45
Without any doubt, with the arrival of rich push notifications in iOS 10, the way app marketing is done has changed. Marketers across the world are leveraging the rich push to attach photos… Read More
2017-06-26 14:24
In this blog we will learn how to develop a chat room Android App by leveraging AppWarp—which enables realtime communication in any kind of app and helps game developers to develop rea… Read More
2017-06-15 07:33
Push Notification is undoubtedly the king of all mobile engagement campaigns. It might be a bit tricky to implement in iOS apps. To help all the iOS Devs out there, we have come up with a tu… Read More
2017-06-07 14:45
Year on year, the time spent on mobile apps is increasing. Whether we like the fact or not, but a recent study has shown that the mobile usage continues to grow—and has reached to five… Read More
2017-05-09 13:37
More often than not, push notifications are the best shot at increasing conversions in your app marketing strategy. Period. The other times, not so much. Why? Maybe the timing is wrong, or t… Read More
2017-04-13 08:51
We all have had our share of in-app messages, haven’t we? Most of the times they appear as soon as we open the app, and more often than not, they appear at specific screens. Regardless… Read More
2017-03-31 14:25
I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with [… Read More
2017-03-24 09:56
Insurance, ever since it began, has always been a seller’s market. It has enjoyed complete control of the buyer and provider relationship for over hundred years. Until the past few yea… Read More
2017-01-31 12:31
The toughest part, dear game developers, is not the development and deployment in the app stores. Hundreds of games are being deployed every day in app stores. The real journey begins once y… Read More
2017-01-30 13:20
AppWarp has been here for quite some time now. Thousands of game developers in more than 150 countries have built amazing multiplayer games on multiple platforms using AppWarp. The most cons… Read More
2017-01-27 09:02
Last year, when Parse—the beloved BaaS platform—unfortunately shutdown we at ShepHertz App42 were the first to launch the data migration tool for all its developers, who were sea… Read More
2017-01-11 13:14
Digitization has arrived in every business vertical and it is here to stay. It is up to us to either leverage it to get competitive advantage or just be left behind. Talking about hospitalit… Read More
2016-12-29 07:33
2017 is finally here. January is usually associated with new resolutions, strategies, goals, and objectives among other things. If you are someone who looks after the analytics and marketing… Read More
2016-12-05 14:54
Also read—App Remarketing: The Answer to your Re-engagement Marketing Strategy. For more information on Facebook Remarketing, visit this link. You may also get a personalized demo… Read More
2016-11-30 14:32
People love to travel—specially to the areas they have never been to. They do their research starting from top things to do, best places to see, things to avoid, cheap local transport… Read More
2016-11-15 12:15
What once was something beyond imagination is now soon becoming a necessity. Banks are now opening their software and other protected resources to third party developers so that they can bui… Read More
2016-10-26 07:43
First it is the awareness that becomes the issue as soon as new apps are developed and then comes the downloads. Well, you can apply a lot of growth hacking techniques to get the users insta… Read More
2016-10-24 13:38
A wise man once told me, “great marketing does not mean creating a product, sprinkling the information around and praying that someone comes across it. Great marketing means building a… Read More
2016-09-15 06:39
With great popularity . . . comes large crowd. Be it a shopping mall, a super hit movie, a famous restaurant/café or even a tourist spot. Generally, this happens because of two reason… Read More
2016-09-07 12:58
We all are aware how awesome push notifications are and the best practices to get the max out of them. They enable app marketers to connect with their consumers and users whenever and wherev… Read More
2016-08-31 14:23
I used to have this really fat friend that would just sit at home and play video games all day round. My recent meet with him just blew me away, to my amazement, he had lost majority of his… Read More
2016-08-29 13:54
Brace yourselves: the change in banking is coming sooner than you expect. The world we live in is increasingly changing with each passing day, i.e., going digital and interconnected where de… Read More
2016-08-12 13:49
This other day I was working on my desk, had found my mojo and was trying to write an awesome blog post and suddenly my phone started ringing. Wrong number. Totally killed my flow and I almo… Read More
2016-08-03 13:33
One of the primary reasons why retail will never die out because we love to shop. History proves that we had always loved shopping to an extent that we ended up burning holes in our pockets… Read More
2016-07-19 06:16
When Uncle Ben said, “With great power, comes great responsibility,” little did he know about the mammoth effect his line was going to have on the world. Within a span of five ye… Read More
2016-07-18 11:45
Whether you want to have an automated conversation or respond to slash commands, bots are extremely useful and play an important part in your day to day life. By Integrating a Slack&nbs&hell…Read More
2016-07-13 14:46
Today the success stories of top gaming companies keep iterating the fact that the primary focus is on 3 major aspects: Create a strategy for app monetization right at the beginning Invest h… Read More
2016-06-23 14:53
Allow me to tell you a secret: We are going to help you predict the future. No, it is not going to be like they fake in the movies and no, we are not going to give you the location …… Read More
2016-06-15 06:33
Facebook Remarketing has always been a sure shot way of getting users converted on websites. What exactly has it been doing? Simply targeting those users who visited your page but dropped of… Read More
2016-06-07 11:48
The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidental… Read More
2016-05-31 07:54
ShepHertz has been an API provider for the last 6 years and is today processing ~30+ Billion API calls made by thousands of customers spread across 150 countries. It has been quite a journey… Read More
2016-05-23 06:30
Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you… Read More
2016-05-20 10:16
AppWarp is known best for real time communication and this feature has been utilized by game developers to build highly engaging multiplayer games and by app developers to integrate real tim… Read More
2016-05-18 10:38
Ever since mobile apps disrupted our world with unlimited opportunities and facilities, push notification quickly became the ultimate tool to target, engage and retain customers. With every… Read More
2016-05-05 12:20
Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of… Read More
2016-05-03 09:39
If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who would have thought that each and every activity that we were do… Read More
2016-04-29 09:20
There are a number of ways to monetize an app depending on genre, target market and audience. One of the first decisions to be made is whether to make the app paid or free. Offering the app… Read More
2016-04-28 13:46
If you are someone who loves playing racing games, you sure must have heard of Cyberline Racing. Being without a doubt one the finest death racing games ever made for mobiles and tablets, Cy… Read More
2016-04-04 06:17
Push Notifications have always been the ultimate weapon in mobile app marketing world. Whenever there is a need to engage and re-engage users, people tend to look up to Push to do it’s… Read More
2016-03-31 18:26
Mobile has changed the world as we know it. If you are someone who is looking to market your product, you have got to use mobile wisely to promote it. Of course, there are various tools and… Read More
2016-03-03 13:55
First it was the launch of iPhone in 2007 and then the birth of Android subsequently, both of these events disrupted the technology space as we know it. There are close to 5 million apps in… Read More
2016-02-08 08:56
So, Parse shutting down is an old news. You know, everybody knows. What next? Where would you go with your app data? Will you manage everything by yourself? Or will you look for another mBaa… Read More
2016-02-02 12:58
If one were to enlist the benefits of Recommendation System in any business, the list would be endless. To give your users a very unique experience, it is imperative that you personalize you… Read More
2016-01-29 19:54
You may be searching for alternatives for push notification after the shut down announcement of Parse. The big question is how to migrate the entire device data to other MBaaS providers. She… Read More
2016-01-29 19:42
If you are looking for alternative to Parse and searching endlessly on mbaas solution providers, we are excited to let you know that we have made the process really simple and precise. Migra… Read More
2016-01-29 17:26
We have just launched a seamless migration process for migrating the app data from Parse to App42 platform. Although, Parse has developed an open-source Parse-compatible API server for… Read More
2016-01-28 06:50
How many times does it happen with you that you see a successful app and wonder what extra did it do to get so much publicity, traffic, word of mouth and downloads? How many times do you fee… Read More
2015-12-23 12:20
A lot has been written about how to market your game and boost its shelf life. Sure, that’s important, but ever wondered, why your game is removed after it has been installed by the us… Read More
2015-10-29 12:49
When it comes to Social Media marketing for mobile apps, people prefer Twitter or Facebook or Instagram or even Pinterest, but the platform that is highly underrated and should be used more… Read More
2015-09-30 10:02
As Internet of Things (IoT) is rapidly picking up its market share and generating interest in the developer community, it is also posing challenges for developers to write and maintain backe… Read More
2015-09-22 13:06
Did you know that as of August 2015, the total revenue generated by mobile apps is close to $35 billion? That, as of yet there have been 179 billion app downloads? And that the total app cou… Read More
2015-09-18 10:54
The most important keyword for any B2B or B2C business is omni-channel these days. A lot has already been written on it and it is not a trend that will phase out. Great Omni-channel experien… Read More
2015-09-11 13:14
Developing Multiplayer Third Person shooter games is very much in trend these days and there have been multiple requests for a tutorial of a 3-D game. To address your queries we now bring yo… Read More
2015-09-08 11:21
The mobile app world is not how it used to be, say, a couple of years back. It is getting crowded and extremely competitive with each passing day and more than development, focus should be o… Read More
2015-09-04 12:18
We are excited to announce the new AppWarp Dashboard with a fresh look and feel. With this release we have given more control to the App admin with increased usability experience. By default… Read More
2015-08-31 08:01
App42 Push Notification now supports WNS (WIndows Push Notification Services) for Windows Runtime Apps. This will enable sending toast, tile, badge and row updates from App42 to your Windows… Read More
2015-08-28 10:09
So, your app is already live – what next? Yes, you need to figure out a way to continuously engage and convert your users and the answer is a Mobile Marketing Platform! In times when u… Read More
2015-08-28 10:09
So, your app is already live – what next? Yes, you need to figure out a way to continuously engage and convert your users and the answer is a Mobile Marketing Automation Platform! In t… Read More
2015-08-25 11:42
Ever since the debut of Marketing Automation there has been a sudden thrust of methods through which all the app marketers/promoters have started market their apps according to the behaviour… Read More
2015-08-25 11:40
App42 Unity SDK is now equipped with offline storage support which allows your app data to be saved in local storage in case of unavailability of network/server. Offline storage syncs i… Read More
2015-08-12 14:00
Push Campaign is an ultimate tool for all mobile app marketers to increase engagement. Push Notification brings back users to your app repeatedly and consistently, it provides timely and rel… Read More
2015-08-05 13:34
App42 platform now provides a way to track effectiveness of Push Notification Campaign that you are running for your app users. This can be tracked for campaign as well as on-demand-push bei… Read More
2006-06-07 11:16
Backend Platform as a Service (BPaaS) is a backend solution running on App42 PaaS Platform. It is truly commendable of App42 to provide such dedicated BaaS solutions to the ever growing indu… Read More
2006-06-07 11:16
ShepHertz recently started Python support on App42 PaaS. Python is one of the world’s most popular programming languages for web development. App42 PaaS supports the best web framework… Read More
2006-06-07 11:16
Using App42, developer can reset the password of his app users. This action will generate a new password for app users and send them an email for the same. Till now, the developer was using… Read More
2006-06-07 11:16
Amazon Simple Storage Service (S3), a storage service for the Internet is designed to make web scale computing easier for developers. It offers a simple web-service interface that can be use… Read More
2006-06-07 11:16
DevOps may have many models and definitions but the ultimate goal is to create a culture and methodology within an organization for faster software delivery as well as deployment. If we talk… Read More
2006-06-07 11:16
A lot has been written about how to market your game and boost its shelf life. Sure, that’s important, but ever wondered, why your game is removed after it has been installed by the us… Read More
2006-06-07 11:16
Let’s take an example to begin with: you own a smartphone and you have numerous apps on it. How many do you use frequently? Five? Six? What about the rest? How will their strategy be t… Read More
2006-06-07 11:16
With so many real time multiplayer games emerging these days, latency plays a very vital role in the game performance. One of the key factors that impacts the latency is the distance between… Read More
2006-06-07 11:16
AppWarp brings you yet another game sample where you can understand how a simple turn-based game works. The objective of this game is to navigate the spaceship, according to die ro… Read More
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