2023-10-31 10:38
This week’s message:
Progressing through the levels as a Paid Media professional is hard.
This is something that I’ve been reflecting on recently as although the ro… Read More
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2023-10-24 15:20
‘It’s been an unprecedented year for all of the wrong reasons for a lot of businesses so to be able to showcase so many positive results across such an array of verticals is… Read More
2023-10-12 18:18
Choosing the right PPC agency to trust can be a thrilling yet challenging endeavour. You deserve to work alongside an agency that not only talks the talk but walks the walk – deliv… Read More
2023-10-06 11:32
This week’s message:
If you’re still trying to be ‘granular’, ‘maximise control’ or ‘join every dot’ with your digital advertising… Read More
2023-08-11 09:35
We’re absolutely delighted to become ISO 27001 certified, a globally recognised standard for information security management systems. This achievement is a testament to our unwavering… Read More
2023-07-31 11:17
1. My day starts with…
The gym… sometimes not (more often not as I’m more of a night owl than an early bird).
Breakfast and a cup of coffee is important to help… Read More
2023-07-18 14:53
Reverse Image Search is a powerful tool that enables you to search the internet using images instead of words. It allows you to find similar images, discover where your images are being… Read More
2023-07-13 11:25
1. My day starts with…
Putting together my to-do list, prioritising it and checking what I need to do for the day. I’m quite detail-focused so this really helps me get read… Read More
2023-07-11 13:19
The old adage ‘fail to prepare, prepare to fail’ has never been more applicable than during the process of building a website.
If you don’t plan your website properl… Read More
2023-06-28 16:18
GA4 is coming our way as Universal Analytics will be sunsetting at the end of June.
So, come the first of July, Universal Analytics is going to stop processing all data and it is impe… Read More
2023-06-27 14:25
GA4 is coming our way as Universal Analytics will be sunsetting at the end of June.
So, come the first of July, Universal Analytics is going to stop processing all data and it is impe… Read More
2023-06-16 14:00
What is GA4?
GA4 is the next generation of Google Analytics that is replacing Universal Analytics (which is sunsetting on 1st July 2023).
Built on new technology, GA4 aims to prov… Read More
2023-06-14 07:23
Google Analytics has been the go-to tool for website owners to track and analyse website traffic, user behaviour, and other key metrics for over a decade.
However, with the switch fro… Read More
2023-05-31 08:47
Google Analytics 4 (commonly referred to as ‘GA4’) is the next generation of Google Analytics, replacing Google’s Universal Analytics tool, which is sunsetting on 1st J… Read More
2023-05-26 12:51
There were lots of announcements made at this year’s Google Live event and we know that (sometimes) it can be overwhelming to hear all of the news in one go.
So, we’ve ha… Read More
2023-05-25 15:03
With a flurry of updates, opinions and information flooding the SEO world at the moment, it can be difficult to understand what it all means. One thing for certain is the increasing impo… Read More
2023-05-17 14:15
Google’s Search Generative Experience Announcement
Last week, Google held its annual developer conference, Google I/O, and we got a glimpse into the newest plans for an ever-evo… Read More
2023-04-13 10:24
I BOUGHT SOME LUGGAGE
I recently bought some new luggage. Some very nice luggage actually. For the last eight years, I’ve used a Canterbury gym holdall as my weekend / carry-on… Read More
2023-03-24 13:07
The role of a marketing agency in business success is undeniable. Marketing agencies provide their clients with the knowledge, resources, and strategies required to increase their brand… Read More
2023-03-13 16:35
Migrating a website to a new domain or changing its structure can be a daunting task. It requires caution and attention to detail to avoid any negative consequences, such as lost traffic… Read More
2023-03-07 17:11
For World Book Day last week, our staff went on social media to recommend books to their online networks.
We thought it’d be a good idea to collate their personal recommendation… Read More
2023-02-07 13:43
40% of Gen-Z prefer using TikTok and Instagram over Google to search. What does this mean for digital marketers and how can brands ensure they aren’t left behind?
‘Social… Read More
2023-02-03 15:00
Analytics plays a critical role in driving success for modern businesses. And for years, Universal Analytics has been a trusted tool that helped organisations make data-driven decisions… Read More
2023-01-26 11:30
It’s been a great start to 2023 for Found – not only is it our first year as a ‘flexified’ business (as part of the Tomorrow Group), but we’ve come 11th in… Read More
2023-01-23 15:03
It’s recently been announced that Google is sunsetting its A/B testing platform Google Optimize on September 23rd 2023. So, let’s talk about what that means for your business… Read More
2023-01-19 14:26
ChatGPT is a hot topic right now. With artificial intelligence (AI) continuing to enter our lives more and more, as well as our workplace, it is crucial to understand what it is, what it… Read More
2022-12-21 17:13
As 2022 draws to a close, it’s natural for each and every one of us to look back and reflect on the year that’s just passed us by.
But when 2022 is far behind us (in our r… Read More
2022-12-16 12:36
It is very appropriate of Google to significantly update their Content Rater Guidelines when everybody is losing their minds about AI content creation and speculating again how content i… Read More
2022-11-10 15:15
In case you’ve managed to miss it, BrewDog’s sponsorship of the Football World Cup in Qatar (and discussion about the ads that they’ve launched surrounding it) is a mas… Read More
2022-10-04 14:35
Episode 176 of Steven Bartlett’s ‘The Diary Of A CEO’ podcast is currently doing the rounds as a hot topic of discussion because of comments made during the session abo… Read More
2022-09-12 13:17
Did you know that 59% of consumers find their favourite brands whilst performing totally mundane tasks online (like watching videos on their mobiles, catching up on their interests, or r… Read More
2022-08-31 08:36
Link building is an important part of both Digital PR and SEO strategies. Securing relevant and authoritative links back to site to improve rankings in search engine results pages and dr… Read More
2022-08-09 16:00
Analysis from Found’s sister company (Braidr) has shown that most CMOs fail to grasp the importance of addressing the inevitable consequences of a future without cookies.
Braid… Read More
2022-07-25 12:54
Discover how to optimise TikTok Content for Google with our top 5 TikTok SEO techniques.
TikTok has undoubtably cemented itself as a dominant force in the social media world over the… Read More
2022-07-12 13:23
‘Help people get the information they need;
no matter what they’re looking for, no matter how they ask’
Pandu Nayak, Google Fellow (speaking at the Cannes Lion… Read More
2022-07-06 07:18
The post Blog appeared first on FOUND Read More
2022-06-09 07:00
The term ‘Total Search’ may be one that you’re already familiar with. If not, the concept is probably something you’ll have already seen but didn’t know you had… Read More
2022-05-20 13:11
To win back valuable market share from Amazon, Google has rolled out a series of shopping-related initiatives and updates over the last two years, starting with announcing that the Google sh… Read More
2022-05-12 21:55
As well as the ability to increase brand awareness, generate leads and sales SEO can also play a key part in demonstrating and controlling your brand reputation.
For most businesses brand… Read More
2022-04-29 12:54
It’s been another
fantastic year for Found, and for the first year, as Tomorrow Group submitting
in the Great Places to Work certification. We are thrilled to announce that not
only di… Read More
2022-04-27 06:43
We are witnessing a new exciting, yet challenging, step into the future of analytics.
Google is sunsetting Universal Analytics on July 1, 2023 to make way for Google Analyt… Read More
2022-04-06 13:33
Digital PR is often confused with other online activity, from spammy link building to fluffy content creation but here we explain what it is and how, when it’s done right, can deliver… Read More
2022-03-24 11:00
Photo by Karolina Grabowska from Pexels
I’ve been asked this question a few times in my career and it always confuses me. It’s a bit like “how long is a piece of string?… Read More
2021-09-13 15:43
We are delighted to announce the launch of a new group collective, Tomorrow. Made up of Found, Disrupt – our social and influencer agency – and Braidr – our newly-created d… Read More
2021-06-01 11:09
CONTENTS
The Super Keyword Planner app in a nutshell
Why it was created
Core features
Refinement features
Speed improvements
The bottom line
Introduction
Keyword research tells you how… Read More
2021-05-27 13:36
Earlier this month Google I/O 2021 came to our screens with a huge amount of content, news, updates, and advancements discussed over the event. Here, we take a look at some of the most signi… Read More
2021-05-27 08:56
First-party data isn’t new, but more and more companies are looking at how they can use it as the marketing world moves towards a cookie-less future. Here, we look at what it is, why y… Read More
2021-05-27 08:54
Searching for an agency partner can feel like an overwhelming process, especially if you’re not familiar with the services you’re enquiring about. The digital landscape is vast a… Read More
2021-05-18 10:17
We all know that complex issues
can be hard to grasp – trying to get our head around them can sometimes cause a
real headache, especially when we get lost in the realm of jargon, acron… Read More
2021-05-14 10:44
Earlier this week, we were announced winners of Data category in The Drum Recommends Awards for medium-sized companies with 40-99 staff, and it’s another fantastic demonstration of the… Read More
2021-05-13 17:07
We’re thrilled to announce that we’ve been awarded 10th place in
this year’s Great Place to Work Awards 2021 (medium
category) for companies of 51-250 employees.
We… Read More
2021-05-13 15:09
There might be instances in which Google encounters non-HTML files such as PDF documents and determines they deserve to rank higher than HTML pages. This behaviour may not always be de… Read More
2021-05-04 11:39
There are many routes to achieving digital growth, however finding those which are most effective from a cost, time, and longevity perspective is where a challenge presents itself.
Withi… Read More
2021-04-15 10:15
“What is a data scientist?” – this is a question I’ve asked myself since I first heard about the role. I always wanted to become a person who solves complex problems… Read More
2021-04-14 12:20
Google Search is always changing, meaning complete visibility over the SERP is a necessity.
As an SEO specialist (or perhaps you are their natural enemy: the PPC specialist) you probably… Read More
2021-04-09 11:15
On Thursday 8th April 2021, Google announced the rollout of a new Product Reviews update which only involves English language reviews currently. Danny Sullivan, Google’s public search… Read More
2021-04-08 09:00
When it comes to technical audits, a lot of people just rely on the outputs of tools to inform where the focus should be. While tools are fantastic and some of the crawling configurations wi… Read More
2021-03-17 16:42
RIP bounce rate. The bounce wasn’t long for this world, finally saying goodbye last year.
Image source: www.tombstonebuilder.com
As you may have heard, Google has put down this… Read More
2021-03-16 15:41
In February 2021, 12 new types of manual action penalties were released for violations in Google News and Google Discover, where previously manual actions only applied to Google Search viola… Read More
2021-03-11 08:13
The Life and Times of a Social Media Mining Project
Social media mining (SMM) is the hallowed art of trawling through an abundance of openly accessible online conversations with the goal… Read More
2021-03-08 15:57
International Women’s Day is an incredibly important event in the strive for equality around the world, celebrating the social, economic, cultural, and political achievements of women… Read More
2021-03-04 10:02
Towards the end of 2020, The Drum conducted a peer poll survey of over 320 agencies to discover which of the UK’s digital agencies were the most respected in the industry.
After 2… Read More
2021-03-04 08:27
Over the last few years search advertising has changed, in part due to the progress of Artificial Intelligence. From historical data collected, machines can predict trends and make automated… Read More
2021-03-03 08:55
The curse of knowledge not only impacts how we communicate daily, but also effects how digital marketers deliver their work and approach their clients. It is a concept that is rarely spoken… Read More
2021-02-24 08:34
Last year, Apple announced a that the new iOS14 would give
users more power to opt in and out of sharing their data, such as their
browsing history and location. Essentially, it will be like… Read More
2021-02-23 08:22
Do I really need an Agency for my PPC, Paid Social or Display Activity?
In the world of paid media, everything comes at a price and it often feels like a pretty steep one. Paying out to G… Read More
2021-02-18 08:21
The
last 12 months have seen a significant change in consumer behaviour due to
Covid-19. Online retailers have experienced unprecedented revenue growth and
demand for goods delivered to the… Read More
2021-02-11 07:42
Audience intent is a crucial part of SEO strategies , and something that everyone should be looking at to truly understand what your audience is searching for and how you can meet their expe… Read More
2021-02-08 20:43
It’s that time of year again, when everyone likes to make predictions. Coming out of 2020 we’re thinking more cynically. We’ve compiled three digital marketing trends we fe… Read More
2021-02-04 08:30
Now that we’ve left 2020 behind, we’re looking forward to the trends we think will be big news in 2021. Some of these trends you may already be familiar with, some emerged last y… Read More
2021-02-03 13:25
Search London is always a hit with the SEO and Digital communities, and this month the event is turning 10 and we are thrilled to be one of the sponsors, with the event taking place on the 2… Read More
2021-01-21 08:16
Hello and welcome to another Excel blog post – third in this series, where I attempt to explain and demonstrate some great Excel shortcuts for you to use in your everyday working lives… Read More
2021-01-19 08:31
You may have seen articles recently talking about the latest TikTok trend to blow up – sea shanties. Puzzling lots of people and bringing joy to many others, these hearty tunes are the… Read More
2021-01-18 14:44
8 months on from ranking 6th in the Great Place to Work Awards 2020, Found have been recognised for another award from Great Places to Work. For the second year in a row, we’ve been aw… Read More
2021-01-06 08:58
In a nutshell, data science gives answers to the things we don’t know we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the… Read More
2020-12-15 08:11
Accessibility online can be taken for granted by abled people. What does this mean and what can we do about it? There are little adjustments we can all put into practice to make websites and… Read More
2020-12-15 07:55
Google went down, globally, on 14th December 2020 and immediately the marketing world went into panic stations. Nobody could access their documents (G Suite went down), their marketing platf… Read More
2020-12-09 11:23
As
part of our team’s internal training, I recently hosted a session on the
changing local search landscape. This post acts as a
summary of the talk and assumes some level of knowledge… Read More
2020-12-04 08:50
The Instagram account The Influencer Pay Gap
is well worth a follow if you are interested in seeing “behind the curtain” of
influencer negotiations.
Influencers anonymously su… Read More
2020-11-30 08:36
As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 fi… Read More
2020-11-27 08:33
In the second part of my future skills series we are going to be talking about intentional communication. As many of us have realized the way that we used to work is unlikely to go back to w… Read More
2020-11-25 08:33
This year has been exceptional due to the pandemic – advertising
budgets have been squeezed and consumer behaviours have changed dramatically.
The size of the economic fallout is still… Read More
2020-11-23 13:45
In late 12th century England, teams of agricultural workers using the heavy plough could expect to harvest 250 kilos of grain from 1 acre of land. With its ability to turn over the fertile c… Read More
2020-11-23 08:18
If you have only five minutes then read this.
In October we released an article teasing an analysis of the shopping SERPs being rolled out to the UK. Since then we have amassed and analys… Read More
2020-11-20 07:12
POV: You’ve just come out of a mega ideation session, and you’re not sure whether the ideas you came up with are good or trash. This blog is here to help. If you’re confuse… Read More
2020-11-18 08:53
Sometimes it feels like the world is getting smaller by the day. Retail giants such as Amazon and eBay have broken down the barriers for B2C businesses working across multiple territories, a… Read More
2020-11-16 10:33
Throughout 2020 market landscapes have been changing, audience behaviour has shifted greatly, and as a business there’s a lot of information out there that can help you understand this… Read More
2020-11-13 08:24
As an accountant by trade I can sometimes feel like a duck
out of water in the world of digital marketing, but luckily for me, we can all
appreciate some handy tips when it comes to preparin… Read More
2020-11-11 08:44
As the Government announces another UK lockdown with Black Friday and Cyber Monday (BFCM) around the corner, predictions are that the Cyber weekend is going to be much bigger than anticipate… Read More
2020-11-06 15:18
Black Friday is fast approaching, and while everyone is focusing on updating ads, planning in new campaigns, and drilling through data to find new audiences, it can be easy to forget that SE… Read More
2020-11-02 09:43
In October, food writer and recovering alcoholic Jack Monroe
took to Twitter to share her standard
response to the emails she gets from alcohol brands who want to work with
her. Despite bein… Read More
2020-10-30 08:18
Black Friday weekend is one of the biggest events
for retailers, and it is a great event to manage within PPC. If you get it
right! Black Friday is a day – or a long weekend – th… Read More
2020-10-28 09:19
Lockdown brought many things into our lives from banana bread to virtual quizzes. Whilst some things have been left behind in March, virtual calls are certainly here to stay.
Whether you… Read More
2020-10-26 07:22
Now Google has begun rolling out the Organic listings for Google Shopping in the UK, we wanted to know how much of an impact this really has on the SERPs, and how much it will impact both Pa… Read More
2020-10-25 15:16
They say
time flies when you’re having fun but I didn’t think that applied to a whole
decade… as October 2020 marks the 10 year birthday of our agency. It’s crazy to… Read More
2020-10-21 16:47
Now you might’ve seen a blog post from us a few weeks ago, talking about how we’d been shortlisted in not one, but two categories at The UK Digital Growth Awards 2020…… Read More
2020-10-19 09:24
Some of the most
common drivers of organic success across e-commerce sites are simple to
implement and can see quick turnaround on results. This guide covers off the 6 quick
tips we have for… Read More
2020-10-16 08:58
The analytics team here at Found have been enjoying the small but impactful releases Google had been rolling out this autumn. Aside from the big announcement of 2020 – server-side tagg… Read More
2020-10-15 22:12
“Search will never be a solved problem; we will never stop on the quest to perfect search.”
At Search On, Cathy Edwards outlined there are four incoming updates to how Google… Read More
2020-10-15 22:12
We know that search has evolved beyond the simple text to answer retrieval method – we can search through traditional means or newer ones like voice and now even our smartphone cameras… Read More
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