TICKETS: It’s that one thing that you very carefully preserve till the end of your journey. Sometimes you preserve it, marking a memory. And sometimes it just pops out from the co… Read More

Probably the first internet marketing campaign that I can recall is the Sunsilk Gang of Girls. It was when Sunsilk was sponsoring for the Miss India beauty pageant. Sunsilk decided to establ… Read More

Help.. Fire Fire!!.. Bring the Cease FireI had seen it around so much so that till late I used to think that Cease Fire is synonymous to a fire extinguisher. The brand ruled the market, and… Read More

"Ragini ka MMS dekha kya?""Ragini yahan baithi thi"All of the sudden it seemed all of Mumbai rickshawallaz were sporting the same stickers on their vehicles. Forgive my inquisitive nature, b… Read More

I recently watched the new pepy flick "Luv Ka The End" by Yash Raj Films and was amazed at how numerous brands were promoted in the movie within the storyline itself. The movie revolves arou… Read More

AmbassadorConsidered to be the definitive Indian car, was once the most popular car in India as it was perceived to be best suited to the harsh Indian terrain. Its iconic status was helped b… Read More

Canada Dry… & GoldSpot & many more.. Sigh!From the house of Cadbury Schweppes, if I could recall it correctly, then Canada Dry was quite a hyped drink in India. It was promote… Read More

A couple weeks back, I stumbled upon a community and it just made me nostalgic for the early day’s shows. This inquisitiveness driven show had so much potential and plenty of charm bac… Read More

One of the most memorable takeaways from Pune would be a drink called RIO. Born in 2007 out of an entrepreneur  venture ‘Silver Ice Beverages’, RIO is all set to hit the col… Read More

There is no one magic wand that will take financial inclusion to the poor across all of India. Various reforms, ideas and innovations are floating in the air. Here are a few that need to be… Read More

The government is making escalating efforts to warn smokers of the fatal consequences of cigarette smoking. Today we see the pretty dramatic scene on the packages which the government hopes… Read More

"One day this city will know me"... 7am, 22nd floor in one of the posh localities in the city of dreams, Mumbai. We gazed out at the rising sun as the busy world rushed beneath us. Dreams gl… Read More

  So what’s the big thing that every one is talking about these days.. With a movie out, highlighting more on how a small idea can make big, the world around me some how is divide… Read More

Excited to go home for vacations I end up reaching the airport early; an hour early. I look around to do something to kill time. Right beside mw was a swanky coffee café and trust me… Read More

I was browsing through youtube and stumbled across a fantastic beer advertisement. My interest and enthusiasm grew to higher levels as I searched for more and more of beer advertisements onl… Read More

So after reading atleast a hundred blogs and articles on what to do to promote your company/product online, and speaking to experts on the field I thought of implementing the methods and tr… Read More

Well this should be the favourite topic for a ‘shopoholic’ like me. That’s what my friends and family thinks I am. Well I enjoy shopping. And there is nothing wrong in feel… Read More

Every Monday morning we rush to attend a class with a sleepy head called Agri Input Marketing. Having religiously attended all classes (except the day she showed the movie and remembered me… Read More

We have all realized by now that India is on the cusp on momentous change. The economy is vibrant, incomes are rising, and the habits, preferences and attitudes are changing rapidly. And it… Read More

Retailing is a crucial function that marketers perform in order to deliver the promised offer to their customers. It is an integral part of the value chain in an organization and provides &l&hell…Read More