2012-11-04 15:57
During September of 2012, 181 million US viewers watched over 39 billion online content videos, while video ad views totalled 9.4 billion. 39 BILLION!!! The answer is a resounding yes! Peopl… Read More
Blog Directory > Arts & Entertainment Blogs > TV & Film Blogs > See You In The Movies!!! tv-and-film Blog >
See You In The Movies!!! Blog
ismentertainment.blogspot.com
Tags:
product placement
series
online content
web series
brand integration
bond
placement
branded online
jeremy lin
beer
Product Placement, Brand Integration, Branded Entertainment, Movie Promotions, Entertainment Marketing
2012-09-09 16:24
Product Placement has certainly involved over the years, or should I say "brand integration." Sure, it's been around since the '30's, got a major boost with E.T. in the 80's and again with t… Read More
2012-08-31 18:25
Is there such a thing as free product placement? Can you obtain anything of value for free in this day and age? What does free product placement look like and is it worth it?!Well let's star… Read More
2012-07-28 16:08
The web is exploding with content, with shows being produced and distributed in every genre imaginable. In addition, online networks such as Blip.tv, KoldCast.tv, Yahoo and YouTube… Read More
2012-06-25 17:51
Instagram has taken the social media world by storm, making such an impact that they were recently acquired by Facebook for 1 billion dollars. Interestingly enough, many Facebook'ers are giv… Read More
2012-05-13 00:57
Maybe you've heard, James Bond will be seen drinking beer --- Heinken beer in the new movie Skyfall being released this coming November. That's right, not a "shaken and stirred" Martini, jus… Read More
2012-03-30 18:44
First social media, now interactive brand integration. Facebook and Twitter have become staples in our living room, with viewers tweeting and posting while watching their favorite shows. Int… Read More
2012-02-23 20:41
If you haven't heard of Jeremy Lin, you must be living under a rock with no access to modern day media. He has taken the sports world by storm, from New York Knicks bench warmer about to be… Read More
2012-02-09 00:58
Can you imagine living without a DVR player? The first DVR shipped in 1999. Now, close to 50% of American households have at least one DVR player. Has the DVR helped to move product placemen… Read More
2012-01-18 19:16
NCIS or Californication? Modern Family or Dexter? Two and a Half Men or True Blood? When considering product placement and brand integration on television shows, should the overall ratings o… Read More
2011-12-16 23:18
Apple products have long been a favorite in Hollywood. From movies to TV series to music videos, Apple seems to be everywhere. Even before the iPod, iPhone and iPad, their products got more… Read More
2011-12-08 06:32
Many of America's largest brands have pledged not to advertise unhealthy food and beverages to kids. But what about also those product placements on television productions, do they count as… Read More
2011-11-22 14:22
J-Lo On Stage At AMA's In Fiat 500The fact that I'm blogging about this, some people would say that's success for Fiat. Not so fast... Let's delve into this integration further!First of all… Read More
2011-11-11 15:25
Yes... Providing they implement and execute an organized product placement marketing program. So what does that look like?Well what it doesn't look like is sitting by the phone, waiting for… Read More
2011-10-20 14:23
The first notable tablet placement was Apple's iPad on Modern Family-before it became available for consumer purchase. FOX's hit series 24 was still in production and crew members began… Read More
2011-10-17 15:51
We all know you get what you pay for, right?! Does that apply to brand integration in Hollywood productions? It depends...There are so many things that factor into a good brand integration… Read More
2011-10-06 19:07
So we are expected to believe that CBS executives somehow missed the HUGE stickers on the laptop Ashton Kutcher was using on the 2nd episode of season 9 on Two and Half Men. Foursquare, The… Read More
2011-10-04 13:31
Branded movie toys, tray liners, bags, cups... Even special menu items are created when restaurants and Hollywood get together for brand integration deals. Is it overkill?! &nbs&hell…Read More
2011-09-30 18:10
Branded movie toys, tray liners, bags, cups... Even special menu items are created when restaurants and Hollywood get together for brand integration deals. Is it overkill?! &nbs&hell…Read More
2011-09-16 17:39
The creative process of producing a television show or feature film usually takes precedence over making sure a specific brand receives the perfect "logo" shot. "Organic integration" is a te… Read More
2011-09-02 03:18
When brands purchase traditional media, detailed schedules with exact dates and times are provided. The process of planning and scheduling media buys for brands is pretty straight forward. N… Read More
2011-08-26 17:42
Is Pepperoni Pizza good without cheese? Do you need your headlights to drive your car at night? Can you play basketball without the ball? Yes, demographics are definitely important when cons… Read More
2011-08-18 20:38
America has had talk show fever for years. Although Oprah has exited to run her own network, shows like The View, Regis & Kelly and The Talk all have strong viewership for their respecti… Read More
2011-08-12 17:41
For most of US television history, the "Big Three" networks (ABC, CBS and NBC) have dominated television broadcasting, controlling up to 99% of the market in their heyday. FOX came along in… Read More
2011-08-03 14:06
Did Snickers sell any more candy bars because of Betty White's Super Bowl commercial? Does anybody really care that Adrien Brody is pushing Stella Artois beer? What about Jennifer Lopez in t… Read More
Who Needs Traditional Advertising?! Build Your Brand Through Entertainment Marketing! By Ian McQueen
2011-07-28 20:01
Forget about those television commercials being skipped by DVR users. Or the radio ads that are not being heard because people are channel surfing... Or just listening to Pandora! Print ads?… Read More
Subscribe to See You In The Movies!!!
Get updates delivered right to your inbox!