2014-03-14 14:20
Change its name. I know – the company is already remodeling stores and not exactly swimming in cash. Besides, they went with "The Shack" in a 2009 "rebranding" campaign and it didn't s… Read More
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Optimarketer: The Marketing Optimization Blog
freakingmarketing.com
It's about optimizing every major marketing element on every channel every time.
2013-09-18 01:17
Some of the "youngest" marketers I've worked with are able to recall the day Batman made its television debut; some of the “oldest” can’t recall a time before Batman Return… Read More
2012-06-28 15:26
A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound mar… Read More
2012-03-18 20:55
Imagine a CEO telling a highly accomplished Sales VP, "I’m giving you one shot at your sales strategy. If what you implement doesn’t work out of the gate, you’re out." Of c… Read More
2012-03-12 21:17
Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range… Read More
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