2020-04-16 14:39
Content marketing tone-deafness seems rife these days. We see it in ill-timed marketing messages that bulldoze ahead without a pause, failing to consider the New Normal (illness, hardship, c… Read More
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Fan Foundry - How Customers Happen | Transforming The People/process/tech Stack For Better Sales, Marketing And Service Blog
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Transforming the people/process/tech stack for better sales, marketing and service
2020-03-11 20:20
Here at FanFoundry, we support multiple clients, each with their own “tech stack” of technologies and tools. This means we have become quite adept at working in multiple remote o… Read More
2019-08-20 18:10
How do you know if your CRM investment is paying off? Whether you are currently enjoying a CRM system, or are thinking about investing in one, there are several ways to measure the impact on… Read More
2018-10-25 17:52
While attending this week’s Boston leg of the Salesforce.com Basecamp for Customers conference series, I was particularly taken by a keynoter’s observation of our collective prog… Read More
2018-07-10 16:51
Ah, Summer. A time of great joy and great dread. As I laze in my beach chair, my thoughts inevitably drift back to an upcoming client presentation, and I begin to think abou… Read More
2016-12-22 19:58
Dear CRM user: This is arguably the most important 5 minutes of CRM training you’ll ever need, if you want a CRM that is well-tuned, delivers on its promises, and gives you unbeatable… Read More
2016-07-06 13:34
If you are a social marketing professional and haven’t checked out #SMChat on Thursdays, you may be interested in this week’s installment. Chris nicely sums up the preface to th… Read More
2016-01-14 18:16
Maybe you’re the CMO (Chief Marketing Officer), the Chief Sales Officer (CSO), or the one doing it all (sing: C-I-E-I-O). In any case, you are deeply involved with setting strategy, go… Read More
2016-01-08 15:29
Once more, with feeling. Blogging is just about the best way to influence buyers and build loyalty. Here’s why.
In re-reading the book “Webs of Influence” by Na… Read More
2015-11-11 19:49
Credit: Phillipedia Files
I often joke with clients and audiences that the acronym CRM may be widely accepted as shorthand for “Customer Relationship Management”, but we know wha… Read More
2015-10-16 20:07
There are two ways to measure social media ROI: (1) direct profit that results when people act on an offer you publicize on a social channel (a promo code, a coupon, or the like); and (2) th… Read More
2014-12-01 17:04
Recent seasonal business and commerce reports announce that the smartphone-toting Connected Customer, known affectionately as “Generation C”, now outnumbers the in-person buyer … Read More
2013-10-28 17:27
on Sales & Marketing tech as core competencies
Spoiling customers rotten is the new black, the new mantra, the new grail quest. Worst case: it seems out of reach, and you are… Read More
2013-08-27 15:23
Fifteen years and 40 client projects later, we have seen some Marketing Automation (MA) and sales CRM implementations deliver significant revenue improvement for some clients, while oth… Read More
2013-06-27 15:49
Thanks to a rich online experience, buyers indeed have greater purchase influence these days, but where does the true power reside? It’s shared, really.
Marketers have… Read More
2013-06-21 13:10
Should you accept a LinkedIn request from a stranger? Some legitimate, real people (but also a few spammers, trolls and competitors) send LinkedIn invitations to complete str… Read More
2013-06-03 20:44
In a recent visit with a class of college seniors, I was asked rather pointedly: are there any jobs in Social Media? Pondering this question, I had to answer it from two perspectives:… Read More
2006-06-07 11:16
Thanks to a rich online experience, buyers indeed have greater purchase influence these days, but where does the true power reside? With the buyer, or the web properties who profile the buy… Read More
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