2023-01-30 10:24
Being a sales director in the cyber security industry is no cakewalk. With ever-evolving challenges and intense competition, closing more deals can seem like a daunting task. But, there&rsq&helli…Read More
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Launched Blog
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Leverage the power of Launched. Launched Campaign Builder is a powerful lead generation and sales enablement platform that uses intent AI, so you can leverage the power of data and see your campaign performance instantly. With a real-time holistic overview of campaign performance and ROI, Launched Campaign Builder is perfect for boosting your conversion rates and growing your business.
2023-01-26 09:33
As a business owner, understanding the definition of place in marketing is essential to crafting a winning marketing mix. Place is a fundamental component of the marketing mix, commonly kno… Read More
2023-01-25 14:53
Community marketing has become an increasingly popular way for businesses to reach customers and create loyalty. From grassroots campaigns to online communities, there are many ways to leve… Read More
2023-01-24 10:01
Leadership is a key element of success in any field. Whether it is in sport, business, or any other area of life, having a leader who knows how to inspire, motivate and guide a team to vict… Read More
2023-01-20 09:57
PPC or pay-per-click is a type of online advertisement where you pay for each user who clicks on your ad. It is a great way to increase your visibility on search engines, get more leads, an… Read More
2023-01-19 09:06
How to Qualify Leads: A Comprehensive Guide to Lead Types
Leads are the lifeblood of any business, and they need to be qualified to ensure that they are indeed prospects and not just ano… Read More
2023-01-18 18:00
Are you looking for ways to automate your IT operations and enhance your workflow? Are you wondering how to incorporate automation into your existing IT environment? If so, you have come to… Read More
2023-01-18 09:32
In the current business landscape, customer relationship management (CRM) technology is a must-have for any organization looking to remain competitive. CRM technology offers a more efficien… Read More
2023-01-17 14:52
Welcome to the world of sales, where finding the right person to fill the role of a sales interviewee can be a tricky task. With the right candidate, you can have a successful sales team t… Read More
2023-01-16 17:10
As a recent poll on my LinkedIn page showed, 67% of people believe that growing their sales pipeline will be their most important task in 2023. And I couldn’t agree more. But let&rsqu&helli…Read More
2023-01-16 13:43
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B2B relationships are essential for success in the business world. Whether it’s reaching out to customers or connecting with vendors, the ability… Read More
2023-01-13 09:59
As a business owner, you’re probably already aware of the importance of engaging your audience. Engaging your audience is an essential part of any successful digital marketing strateg… Read More
2023-01-12 12:59
Multi-touch attribution is incredibly popular in the marketing world, and it is easy to see why. It is a powerful tool that helps marketers understand how each touchpoint contributes to the… Read More
2023-01-12 12:28
Lead Nurturing is an essential part of any successful business, and it’s no wonder why. By carefully crafting a nurturing plan and executing it, companies are able to increase their l… Read More
2023-01-12 10:42
It’s no secret that artificial intelligence (AI) is revolutionizing the way we interact with technology. From virtual assistants to autonomous vehicles, AI has been making our lives e… Read More
2023-01-10 09:40
As businesses become increasingly reliant on digital tools to optimize their sales strategies, the need for sales account executives with a thorough understanding of sales metrics has becom… Read More
2023-01-06 16:45
Gone are the days of generic, one-size-fits-all marketing strategies. These days, personalization is key to winning over customers and driving growth for your business. But with so many cha… Read More
2023-01-06 15:07
As businesses continue to search for the competitive edge, SDRs (Sales Development Representatives) are becoming a popular tool for lead generation. But what exactly are SDRs and how can yo… Read More
2023-01-05 17:00
Data management is a vital part of any business. It involves collecting, storing, and analyzing data to gain insights and make informed decisions. It is also essential for organizations to… Read More
2023-01-05 15:40
Account based marketing (ABM) is becoming an increasingly popular strategy for businesses of all sizes. It’s a targeted approach to lead generation that focuses on identifying, pursui… Read More
2023-01-04 12:23
The year is 2023 and there are sure to be many changes to the way businesses operate. As a sales professional, it is important to be prepared for these changes and make sure that your sales… Read More
2023-01-04 11:55
Churn analysis is one of the most important tools in modern marketing. It helps you identify customer attrition, predict customer behavior, and develop strategies to reduce customer churn… Read More
2023-01-03 11:52
Lead generation is the process of converting prospects into customers. It’s a crucial step in any marketing strategy, and it’s important to get it right. But successful lead gen… Read More
2023-01-03 10:00
As the digital revolution continues to gain steam, new possibilities are emerging for businesses of all sizes. One such area of opportunity is the combination of marketing operations and We… Read More
2023-01-02 12:10
Lead generation is one of the most important keys to success in the B2B world. But generating leads is only half the battle. It’s important to ensure that the leads are qualified and… Read More
2022-12-20 12:22
Are you looking to get your sales to the next level? Then you’ve come to the right place. Strategic planning for sales is essential for any business, no matter what size. It helps you… Read More
2022-12-20 10:29
As a business, the key to success is understanding your customers. Knowing who your customers are and what they want helps you improve your marketing strategies and make better decisions… Read More
2022-12-19 09:57
Content syndication is a powerful tool that can be used to drive more traffic to your website and increase your reach. If you’re looking to take your content marketing to the next lev… Read More
2022-12-16 09:10
Today, in the age of digital transformation, it has become increasingly important for businesses to stay ahead of the competition. One of the key ways to do this is by using lead generation… Read More
2022-12-15 17:52
Do you want to understand what your customers are thinking, what they want and how they behave? Do you want to know what they are looking for and how to make appropriate decisions to maximi… Read More
2022-12-14 11:11
As a business leader, you are likely always looking for ways to improve the efficiency and productivity of your organization. One way to do this is by leveraging Lean Methodology, a set of… Read More
2022-12-13 09:41
As the world of digital marketing continues to evolve, it’s becoming increasingly important for B2B marketers to stay ahead of the curve. In the ever-changing marketing landscape, sta… Read More
2022-12-12 15:19
Cold calling has been around for decades, and it is still a widely used method for lead generation. It’s a great way to reach potential customers and build relationships with them, bu… Read More
2022-12-09 10:33
Whether you’re a digital marketer, sales professional, or business leader, you know the importance of generating high-quality leads for your business. But, the challenge lies in findi… Read More
2022-12-08 14:57
Outreach is a powerful tool for B2B lead generation. It involves sending out cold emails to potential customers or partners with the aim of converting them into leads. Crafting the perfect… Read More
2022-12-07 10:05
Do you ever feel like you’re stuck in a rut? That you’re not living up to your full potential? That your life is just a series of mundane tasks and limited opportunities?
We… Read More
2022-12-07 09:54
We all know how much fun it is to receive gifts from our friends and family, but what about those times when you have to give gifts to your coworkers? It can be a little bit tricky to come… Read More
2022-12-06 17:30
Tracking sales metrics is a vital part of any business’s success. Knowing your sales metrics allows you to make data-driven decisions, spot trends, and set goals. It also helps you to… Read More
2022-12-06 11:46
If you’re a B2B marketer, you’ve probably heard of intent data and the potential it holds for generating leads. But what exactly is intent data and how can it help you superchar… Read More
2022-12-05 18:01
In this blog post, we’ll discuss the different types of marketing tools, the benefits of using marketing tools, how to choose the right marketing tool, and we’ll provide you wit… Read More
2022-12-05 17:04
Have you ever heard of BANT? BANT stands for Budget, Authority, Need, and Timeline. It’s a powerful tool used by sales and marketing professionals to qualify leads. In this blog post… Read More
2022-12-05 16:59
What Makes a Super Salesperson?
A super salesperson is the ultimate closer. They understand how to make the sale and how to turn a prospect into a customer. They know how to build relati… Read More
2022-12-02 09:20
As the holidays draw closer, businesses around the world begin to strategize on how to get the most out of the festive season. With the Christmas period being one of the busiest times of th… Read More
2022-12-02 09:00
Partner programs can be one of the most lucrative marketing investments for any business. A successful partner program can drive more leads, boost sales, increase market share and create an… Read More
2022-12-01 15:08
Whether you’re a salesperson, a business owner, or an individual looking for ways to make a sale, you know that closing a sale can be difficult. It takes skillful persuasion and the r… Read More
2022-12-01 12:09
In today’s world of digital marketing, businesses are increasingly looking for ways to reach their target audience in the most effective way possible. Account based marketing (ABM) is… Read More
2022-11-30 09:38
It was more than 20 years ago Brain Tracey first released his book Eat That Frog! and more than a decade ago when I first read it and started applying the philosophy from it.
I have been… Read More
2022-11-29 11:39
The Christmas season is the busiest time of year for many businesses. From office parties to festive family get-togethers, the December calendar is packed with social events and activities… Read More
2022-11-29 09:00
Measuring return on investment (ROI) is challenging for many marketers. After all, marketing activities don’t always have a direct impact on your bottom line. But that doesn’t m… Read More
2022-11-28 16:54
The sales world is unlike any other. In a job where only 1 in 10 professionals are able to stay employed, the competition to be one of those successful individuals can be cutthroat. When yo… Read More
2022-11-28 09:44
With Christmas just around the corner, office parties are almost here. And with them come all the usual anxieties about how to avoid making a fool of yourself and ensuring you don’t g… Read More
2022-11-27 09:00
Software-as-a-Service (SaaS) has become an increasingly popular choice for businesses of all sizes. It’s now used in a variety of industries, has many benefits and can help to streaml… Read More
2022-11-26 09:00
In today’s business world, it’s imperative to stand out from the competition with unique and effective marketing strategies. Content marketing is one of the most powerful tools… Read More
2022-11-25 11:06
With the saturation of brands, businesses must incorporate more than just one-off marketing tactics to make an impact. Consumers must receive an all-encompassing experience to see your bran… Read More
2022-11-25 09:57
In the digital age, businesses require a more proactive and continuous approach to lead generation. In order to remain competitive and cost-effective, many businesses are now outsourcing th… Read More
2022-11-23 09:42
If you work in a sales role, it’s likely that time management is one of the most important skills you need to master. In a sales role, you will need to be able to manage your time wel… Read More
2022-11-22 10:26
The world of B2B marketing is incredibly competitive, and lead generation is no exception. Marketers have to fight for cut-throat attention, and it’s more difficult than ever to stand… Read More
2022-11-21 16:52
Value-based selling is the practice of aligning your sales strategy with the needs of your target customer. It’s built on the idea that customers buy solutions to their problems, not… Read More
2022-11-18 09:05
Reading this article probably means you’re interested in how to create content that stands out among the noise online. That’s a good thing! Because as we enter a new year, with… Read More
2022-11-16 09:14
Prospecting is the most challenging part of any sales job. But that’s not to say it’s impossible — or even difficult — for anyone. There are a lot of ways to find ne… Read More
2022-11-15 09:37
Content syndication has become a critical part of any marketing strategy. It’s a process that allows your content to be distributed and reposted by other sites without needing to crea… Read More
2022-11-14 10:44
In the world of data and analytics, one of the hottest topics is “customer profiling.” This process involves identifying key attributes about your customers so you can serve the… Read More
2022-11-11 14:03
Creating great content is only the first step in ensuring your target audience sees it. If you want to reach as many people as you can, a global reach is essential. However, with audiences… Read More
2022-11-10 11:54
Intent data is the cornerstone of modern advertising. It’s also incredibly complex and challenging to leverage effectively. But that doesn’t mean you can’t get value from… Read More
2022-11-10 09:39
Technological advancements have changed the way businesses operate. In the digital age, businesses that can adapt to meet their customers’ demands are more likely to thrive. A Softwar… Read More
2022-11-09 11:05
As we move into a more voice-activated world, it’s important to remember that visuals still matter. A lot. In fact, studies have shown that visual content is processed 60,000 times fa… Read More
2022-11-09 09:38
The marketing team is an extremely busy group of people. These professionals are always coming up with new ideas for content, ways to promote products, and innovative ways to generate leads… Read More
2022-11-08 09:41
Creating content which tells a story is a great way to engage your audience and leave them wanting more. Content with a story has the ability to cut through the noise and see you stand out… Read More
2022-11-07 11:13
Despite being dominated by technologies like artificial intelligence, machine learning, and blockchain, the digital world continues to be shaped by trends. These overarching movements can i… Read More
2022-11-07 11:03
Sales leadership is a challenging role with tremendous upside. A good sales leader can help drive peak performance and accelerate revenue growth. A bad sales leader can have the opposite ef… Read More
2022-11-04 09:38
Content marketing has exploded in popularity as a way to reach potential customers directly with the help of their favorite content channels. The challenge is that there are many different… Read More
2022-11-03 15:31
Before you conduct any sort of launch, it’s crucial to understand your goals. Is this a test or beta launch? Are you looking to get press attention or drive users to your site? Is the… Read More
2022-11-02 16:11
In the new age of work, the ability to adapt and respond to change is becoming a key differentiator for businesses. With that being said, no group feels this pressure more than sales teams… Read More
2022-11-02 11:41
If you’ve been in the SAAS industry for a while, you’ll know that Black Friday has become a staple date on the tech calendar. Our team at Salesforce also knows this, which is wh… Read More
2022-11-01 17:04
In the quest to deliver a seamless customer experience, brands are beginning to adopt a holistic approach. Rather than focusing on one specific channel or interaction point (for example, an… Read More
2022-10-31 14:37
Sales leads are a crucial asset for any business. They are the first step in moving forward with a sale and closing it, which is why sales leads management tools are important. Leadforensic… Read More
2022-10-31 10:23
Social selling is a practice that has been around for some time. However, now it’s more popular than ever! The benefits are clear: social selling makes it easier to find lead… Read More
2022-10-31 09:53
Sales teams have access to more data than ever before. They can measure the effectiveness of their marketing campaigns and sales processes in a way that was previously impossible. But, with… Read More
2022-10-28 14:00
Why You Should Be Measuring Your SaaS Metrics: The 5 Sales Metrics All Saas Companies Should Be Tracking
Sales and marketing are two pillars that drive the success of any business. While… Read More
2022-10-26 14:34
Today’s B2B lead generation market is saturated. There are so many vendors offering similar services that it can be difficult to stand out from the crowd. What’s more, with so m… Read More
2021-06-28 16:37
The great thing about Pay-Per-Click advertising (PPC) is that there is so much data, meaning there is so much insight and so much potential. However, this also means it can be tricky for or… Read More
2021-06-28 16:10
What is PPC?
PPC stands for Pay-Per-Click and is a type of online marketing where advertisers pay a fee every time their ad is clicked. This system is a fast and efficient way for B2B or… Read More
2021-06-28 15:43
Today, social media has a very large audience that ranges from Facebook to TikTok. It is becoming a necessary part of our daily lives and billions of people use various social media account… Read More
2021-06-28 15:29
PPC stands for Pay-Per-Click and is a type of online marketing where advertisers pay a fee every time their ad is clicked. This system is a fast and efficient way for B2B and B2C organisat… Read More
2021-06-28 10:12
Pay Per Click (PPC) is one of the most popular types of online marketing, through which businesses can strategically place their ads on online platforms (WordStream, 2020) for attracting mo… Read More
2021-06-14 11:53
The benefits of partner marketing are becoming more clear. What was once thought of as a marketing tactic reserved for large companies with deep pockets is now a common tool for smaller, me… Read More
