2022-12-24 19:47
Whether you are selling face-to-face, via social selling, on the phone, through retail, or via e-commerce channels, positioning your company and product to be unique and valuable is one of t… Read More
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Performance Marketing Expert Blog
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Blog about promoting your business the performance-based way. Dedicated to entrepreneurs, startup owners, senior marketing executives, affiliate marketers, infomarketers and marketing specialists.
2022-07-10 09:47
There are basically six major factors which affect the viability of any performance marketing operation, and it is important that you accept from the outset that each of them is variable, an… Read More
2022-05-28 13:44
In marketing we tend to use the analogies of war. We talk about objectives and targets, about campaigns, overcoming consumer resistance and about mailing shots and the instruments of persuas… Read More
2022-05-15 17:27
Before you even begin to think about the detailed techniques of performance marketing and selling your product or service directly – the market, the design of the material, the method… Read More
2022-05-08 11:47
Performance marketing is a science and I know of a few instances where a hit-or-miss approach made anyone a fortune. Countless companies have gone under, thinking that direct response advert… Read More
2022-02-08 21:48
Far too many, both large and small, B2C or B2B businesses of all descriptions, still view “marketing” primarily as selling. The performance marketing industry may as well be the… Read More
2021-12-19 17:40
Whether you are sending thousands of emails or mass-produced print mailing pieces at one time, or one-by-one personalized communications, your business-to-business marketing efforts will be… Read More
2021-12-05 16:01
By now, you should be on a lot of different lists. When you request information on a product or service you are interested in, you generally get put on a list. Similarly, when you buy, espec… Read More
2021-11-11 11:29
While copy is often secondary to the illustrations in a general ecommerce store, it plays a vital role. It is like the salesperson’s “close”. The basic role of performance… Read More
2021-11-07 17:59
Every copywriter is rightfully concerned with telling future buyers all the positive benefits of the promoted products. Benefits sell – but wait a minute! A business-to-business market… Read More
2021-11-05 14:56
A direct response copywriter must recognize one essential fact before writing anything: normally, you are not in a one-shot business. (Unless you are. There are plenty of B2C one-shot busine… Read More
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