Building site hoardings may be in situ to help manage noise, control site access and prevent dust and muck from blowing from the site onto neighbouring properties but they also have a great deal of marketing potential, as well. Of course, billboard advertising has been around ever since the dawn of the consumer age well over a hundred years ago. However, like other forms of visual marketing, you need to pay an agency to display your messages and lifestyle images on true billboards. 

Why would you go to such expense when you can achieve much the same marketing outcomes with site hoardings and building wraps? Read on to find out more about modern construction site hoarding designs and why they can add both style and substance to your marketing strategy.

Who Needs Site Hoarding Advertising?

Probably the biggest commercial group that uses site hoardings to best effect today is housing developers. Even before they are ready to put up their marketing suites, site hoardings can get the message out there to all passers-by that there will soon be properties for sale. Not only does this help home building firms to pass on basic information to would-be buyers – such as when the first phase of a development is likely to be over, for example – but it can also assist with creating a buzz of excitement, as well.

There again, it isn’t just housing developers who need site hoardings around their worksites. Commercial developers who are building shops, malls, industrial estates and redeveloping old commercial properties often need them for practical reasons, too. Like housebuilders, they can use their hoardings as temporary billboards until the time comes to take them down. 

Of course, when businesses own their own premises and have building work done on them to remodel or extend them, then the same would apply. Messages like ‘still open for business’ or ‘growing to meet your needs’ would be great on billboards dotted around business premises that are undergoing renovation works of this type, for example.

The Benefits of Stylish Site Hoarding Marketing

Regardless of the sector or sub-sector that you operate in, site hoardings have great potential for providing on-brand messaging. Whatever your house style happens to be, site hoarding can be designed to complement it. According to one of the leading design houses in site hoarding today, 4Site Implementation, a firm that also manufactures a range of visual marketing products, companies want to put their mark on their site hoarding billboards. Some won’t be repeated again and again as a consumer brand might be on billboards on the railway network but fine-tuned to meet site-specific circumstances. 

As such, the background of the billboards – the hoardings themselves – might be decked out in a firm’s corporate colours. Meanwhile, the billboards that go onto them could be in a different colour scheme, one that matches the particular development. This can be very useful for building firms that are operating as a consortium, for example. The site hoardings might be made in the agreed livery for the development while individual housebuilders could have their billboards in their preferred brand style. 

What’s more, billboards can be used not just to promote sales and whip up interest among would-be buyers but use for other sorts of messaging, such as wayfinding. Why not use the tools you have at your disposal to sell your development while also directing people to your marketing suite or section of the site? That’s something that bespoke hoarding manufacturers can offer and, frankly, something that standard billboard media groups can rarely offer to advertisers.

Remember too, that billboards are often lit up when they’re placed in urban locations nowadays. Some don’t just have lights pointed at them but feature LED lightbox signage lighting as a part of the design. It is important for marketing professionals to note that such stylish elements in billboard advertising are also quite possible in site hoardings. Lit architectural signage can be fitted into hoardings so long as the budget will allow for such elements to be included. 

It is often worth the additional outlay because lit hoardings are often so much more eye-catching than unlit ones. Furthermore, they provide greater value for money because they continue to do their job long after dusk when passers-by who might not be there during the day will see them. If you want to get the attention of local commuters, then illuminated advertising hoardings around a site can be a very smart move.

The Benefits of Substantial Site Hoarding Marketing

As previously mentioned, site hoardings have a functional role. They provide security, preventing unwarranted access to machinery and stock. They have a safety role, as well, insofar as they keep the public out of harm’s way. They also offer noise abatement because the more substantial the hoardings are, the more sound energy they can absorb. However, the reality of many sites is that less substantial barriers will be deployed instead. Typically, smaller worksites will make use of mesh barriers, for example.

Notwithstanding the fact that billboard advertising isn’t really possible with temporary mesh barriers, weatherproof PVC banners can be attached to them with relative ease. Not only do they help to prevent dust from being blown out but they can also be used for marketing purposes in much the same way that site hoardings can. They may be more lightweight but they can portray images and text and, even better, they’re easy to take down and redeploy to other developments or parts of the site as work progresses.

Although they might not look as stylish as the billboards that are possible to design into rigid site hoardings, banners can provide a substantial boost to any marketing campaign. Note that they can also double-up as safety and access signage as well as functioning in a pure marketing role, something worth considering if you want to maximise their potential. That’s good to know if you have a limit to your signage spend or if you want to nuance your marketing messages with different displays at different times of the year or for one-off events, for example.