2024-05-10 14:33
#image_titleFor companies of all sizes, having a strong online presence is essential in the digital age of intense competition and short attention spans. Effectively reaching your target aud… Read More
Blog Directory > Marketing Blogs > What’s On-Page SEO? marketing Blog >
What’s On-page Seo? Blog
optfirst.com
Tags:
marketing
optfirst
analytics
search
phone number
social media roi
google ads
ecommerce
google analytics
facebook message campaigns
Since SEO is all about improving results in search engines, it’s important to know how search engines rank your site. And as we’ve learned, one of the key factors they consider is user experience – especially performance, usability, and speed.
Referred to as technical SEO, optimizing a webpage for these elements involves fixing or improving the code and content.
Some business owners ignore many aspects of on-page SEO while marketing teams tend to emphasize off-page links and reputation building simply because they’re not really sure how to optimize their website.
That’s why John Kriney, President of OptFirst Internet Marketing, created The 8-point On-Page SEO Plan – an easy to follow website optimization road map for beginners.
A proven plan that covers the basics of everything from technical SEO (mobile speed, indexing, etc.), to content creation, each step examines one important potential optimization you can make to improve your website’s Google rankings.
For the next 8 days, we will go over John’s formula step by step, so follow along each day, and let us know how your website is doing!
2024-04-12 12:50
We at OptFirst are aware that the foundation of your online presence is your website. Here is where you establish connections with possible clients, present your brand, and ideally turn site… Read More
2024-02-19 18:18
Mastering the Digital Health Landscape
In an era where the digital landscape shapes the success of businesses, medical practices are no exception. If you’re seeking to position your u… Read More
2024-01-19 14:33
In the ever-evolving landscape of digital marketing, the rise of AI-generated content is transforming the way businesses connect with their audiences. At OptFirst Internet Marketing, we emb… Read More
2023-12-13 14:20
In the dynamic landscape of online analytics, understanding user interactions on your website is crucial for making informed decisions. One valuable piece of data to track is clicks on phone… Read More
2023-11-16 19:02
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Recently, Meta (Facebook) announced a significant shift in its approach to user tracki… Read More
2023-10-16 17:59
In the ever-evolving realm of digital marketing, one term has risen to the forefront as a game-changer: Artificial Intelligence (AI). AI is transforming the way businesses approach search m… Read More
2023-09-20 14:07
In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return o… Read More
2023-08-14 16:27
In the realm of digital marketing, where user engagement is the key to success, Facebook has remained a dominant platform. With over 2.8 billion monthly active users as of my last knowledge… Read More
2023-04-17 13:25
Google Analytics 4 (GA4) is the newest version of Google Analytics, which is designed to provide businesses with better insights into user behavior across various platforms and devices. With… Read More
2023-03-10 15:50
In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just… Read More
2023-02-22 14:04
As a local business owner, your primary goal is to attract more customers and grow your business. With the help of local SEO, you can achieve this by optimizing your online presence to rank… Read More
2022-04-28 13:23
The post amp appeared first on OptFirst | We Increase Calls, Leads and Sales with SEO, Google Ads and Paid Social Read More
2022-03-28 18:29
Can you tell if your internet marketing ads are working? In this new article on UpCity by OptFirst President John Kriney, we explore how analyzing tracking metrics allows us to maximize ad b… Read More
2021-03-04 22:25
Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the… Read More
2021-03-02 22:45
The purpose of typography in web design is to effectively communicate a written message on your website. Typography defines which typeface, type size, color, line height, and letter sh… Read More
2021-02-26 16:22
Not every business needs to have a presence on every social media platform. For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trul… Read More
2021-02-25 14:21
These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing you… Read More
2021-02-23 22:04
These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do… Read More
2021-02-19 22:57
Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1… Read More
2021-02-17 20:51
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing… Read More
2021-02-16 22:54
How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you. Do not get bogged down by your own terminolo… Read More
2021-02-16 19:41
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Goo… Read More
2021-02-15 21:49
SEO is an industry full of acronyms and jargon all the marketing nerds know, so maybe you should, too. Here’s a quick go-to-guide to help decode the digital alphabet soup t… Read More
2021-02-10 23:01
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your color choice might be the most important brandi… Read More
2021-02-04 22:32
Google ads When it comes to google ads there are different types of keyword bidding strategies that you can implement to your campaign. You can choose between manual and automatic bidd… Read More
2021-02-01 23:02
Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and per… Read More
2021-01-28 22:30
On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no developme… Read More
2021-01-27 22:02
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear plan to run online marketing efforts. They are OptFirst&r&hell…Read More
2021-01-22 21:05
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login inform… Read More
2021-01-21 20:29
“You can’t manage what you don’t measure.” Peter Drucker To know if an online marketing campaign is working, a workspace where the entire team can see performan… Read More
2021-01-20 20:14
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all revi… Read More
2021-01-19 22:20
Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling. This involves taking your most popular content from the past and reusing it across multiple platforms. … Read More
2021-01-18 20:01
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, ma… Read More
2021-01-15 20:14
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, ma… Read More
2021-01-14 20:59
One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputati… Read More
2021-01-13 20:29
The next move in OptFirst’s 8 Step Reputation Management Plan is simple – reach out. Contact some of your clients and request a review. You can do this in person, over the… Read More
2021-01-07 20:37
8 Step Reputation Management Plan – Step 2: Review “It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson After regrouping… Read More
2020-12-22 19:55
8 Step Reputation Management Plan Step 1:Regroup Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But some… Read More
2020-12-17 22:05
10 T’s to Run Top Paid Social Campaigns, Step 10: Thought The final step in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns is simple. Now that you know the basics to su… Read More
2020-12-16 21:06
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step… Read More
2020-12-15 23:16
10 T’s to Run Top Paid Social Campaigns, Step 8: Test Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s… Read More
2020-12-14 23:26
10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning As we hit the last few stops in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns, we need to focus on tightening u… Read More
2020-12-11 19:23
10 T’s to Run Top Paid Social Campaigns, Step 6: Timing This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so… Read More
2020-12-10 20:34
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking So how are you going to know if these steps are providing the right results? You have to know how things are responding… Read More
2020-12-09 18:49
10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrs… Read More
2020-12-07 22:04
10 T’s to Run Top Paid Social Campaigns, Step 3: Targeting One of the most important factors involved in planning is understanding the playing field and the players. This takes u… Read More
2020-12-02 22:34
10 T’s to Run Top Paid Social Campaigns .Step 2: Technology Another factor to consider when planning social marketing is which social media platforms will bring the most ROI – ma… Read More
2020-12-01 22:09
10 T’s to Run Top Paid Social Campaigns Everyone needs to have a plan. A goal without a plan is just a wish. It’s important to have a plan in order to make sure your plan is succ… Read More
2020-11-30 22:24
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 10. Testify If you’ve accomplished the initial goals set out in Step 1, don’t you want to tell everyon… Read More
2020-11-23 19:34
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify Oftentimes, as the campaign begins to grow they start to get fragmented or loose. In order to avoid an… Read More
2020-11-20 22:18
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify This is the most satisfying step in every SEM campaign. Once online marketing is at optimum performan… Read More
2020-11-19 22:54
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify For most search campaigns, the growing list of key phrases should be divided into different ad groups, each… Read More
2020-11-17 21:25
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward… Read More
2020-11-17 20:56
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy Discerning which keywords apply to an internet marketing campaign is key to achieving profitable results. T… Read More
2020-11-11 23:07
SEM Campaigns: 10 Y’s: Step 4: Nullify Google works by responding to keywords. However, some of these may be irrelevant to your marketing campaign’s goals. To manage these… Read More
2020-11-09 22:57
SEM Campaigns: 10 Y’s: Step 3. Solidify When kicking off a Google marketing campaign, it’s critical to start from a solid base. Enter the third of the 10 Y’s Campaign… Read More
2020-11-06 23:37
SEM Campaigns: 10 Y’s: Step 2. Verify After you quantify, the second in the 10 Y’s Campaign Plan for Google Ads is verify. This involves setting up a Google Account by preferably… Read More
2020-11-05 21:41
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads Google Ads includes paid listings, click-to-call promotions, and other marketing features designed to put your business at the top of… Read More
2020-11-04 22:17
8 Step Product Page Checklist – Step 8: Related Items The final phase of OptFirst’s 8 Step Product Page Checklist involves giving your website’s visitors more of what they… Read More
2020-11-03 22:00
8 Step Product Page Checklist – Step 7: Social Proof Step 7 of the product page checklist is to make sure your website has social proof. This means your company is reliable and h… Read More
2020-11-02 23:33
8 Step Product Page Checklist – Step 6: Visible Add to Cart 8 Step Product Page Checklist – Step 6: Visible Add to Cart Users must be able to locate the “Add to Cart”… Read More
2020-10-30 22:22
8 Step Product Page Checklist – Step 5: Product Placement Getting to the point quick is the key to advertising. Especially online. When posting products or services, make sure that all… Read More
2020-10-28 21:53
8 Step Product Page Checklist – Step 4: Quick Loading Media Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the medi… Read More
2020-10-28 21:47
8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing tr… Read More
2020-10-27 01:02
8 Step Product Page Checklist– Step 2: Tracking Code Check Tracking website conversions is important when examining where a business’s site has room to improve. Without und… Read More
2020-10-26 14:50
8 Step Product Page Checklist – Step 1: Fast Page Load It’s been estimated that if a page takes longer than 3 seconds to load over half of all users will click away. This is wher… Read More
2020-10-14 01:16
On-Page SEM Optimization – Importance of landing pages A critical component of an on-page search engine marketing (SEM) campaign is the landing page. A landing page is a st… Read More
2020-10-09 14:19
8-Step Off-Page SEO Plan, Step 7: Investigate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in… Read More
2020-10-08 22:19
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014. Just as relevant today with o… Read More
2020-10-06 22:17
8-Step Off-Page SEO Plan, Step 5: Differentiate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped… Read More
2020-10-05 23:25
8-Step Off-Page SEO Plan, Step 4: Replicate
Replicate, Step 4 of the 8-Step Off-Page SEO Plan, goes back to the ancient Chinese proverb “know thy enemy and know thyself.” &hell…Read More
2020-10-01 23:04
8-Step Off-Page SEO Plan, Step 3: Originate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in M… Read More
2020-10-01 00:57
8-Step Off-Page SEO Plan, Step 2: Validate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, provides an uncomplicated system that’s remained unchanged since it’s… Read More
2020-09-30 21:11
8-Step Off-Page SEO Plan, Step 1: Migrate
The 8-Step Off-Page SEO Plan plan was the basis of John Kriney’s first book, the 8 Step SEO Plan, released in May of 2014. The steps have n… Read More
2020-09-25 22:01
8-Point On-Page SEO Plan, Step 8: Max Out Mobile
We’re rounding the final corner of John Kriney’s 8-point On-Page SEO Plan, the digestible, easy to follow website optimization… Read More
2020-09-25 00:23
8-Point On-Page SEO Plan, Step 7: Tag Check
As we’ve established, John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization blueprint for beginne… Read More
2020-09-23 23:18
8-Point On-Page SEO Plan, Step 6: On-Page Performance
If you’ve been following our updates on John Kriney’s 8-point On-Page SEO Plan, you’re already a little familiar wi… Read More
2020-09-23 00:11
8-Point On-Page SEO Plan, Step 5: 24/7
As we hit the corner on the last half of John Kriney’s 8-point On-Page SEO Plan – the easy to use website optimization method for beginn… Read More
2020-09-19 16:11
8-Point On-Page SEO Plan, Step 4: Speed Check
By now you should be familiar with the 8-point On-Page SEO Plan – a proven, straightforward method to improve websites for beginners. D… Read More
2020-09-18 19:02
8-Point On-Page SEO Plan, Step 3: Congruent Content
It’s day 3 of our look into John Kriney’s 8-point On-Page SEO Plan, a proven, straightforward method to optimize websites f… Read More
2020-09-18 00:10
8-Point On-Page SEO Plan, Step 2: Mobile Musts
If you’ve been following us, you know John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization me… Read More
2020-09-16 19:09
8-Point On-Page SEO Plan, Step 1: Index
John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization map for beginners.
Covering the basics of everythi… Read More
2020-09-16 00:08
What’s On-Page SEO?
Since SEO is all about improving results in search engines, it’s important to know how search engines rank your site. And as we’ve learned, one of th… Read More
2020-09-12 22:19
Get Some Bang For Your Digital Buck
In marketing, price and value are two sides of the same coin.
Sometimes you have to pay a higher price for a more valuable lead.
For example, you… Read More
2020-09-12 02:06
Creating Relevant Online Content
There’s a couple of ingredients key to creating content that reaches the right audience – but they must be used and measured correctly. … Read More
2020-09-11 00:59
User Satisfaction
Even if your website loads fast, if users often leave your site without any meaningful interaction, this will negatively impact your rankings.
The importance of speed… Read More
2020-09-06 01:52
Rebranding: Why people don’t like changes ?
The human brain is always looking for ways to reduce its workload. This means we don’t want to learn a new name or remember a diffe… Read More
2020-09-04 18:56
10 Keys to Success with Instagram’s Algorithm: Key #6 Hashtags
We‘ve talked about being successful on Instagram using its algorithm, but now it’s time to learn about the… Read More
2020-09-03 19:39
Facebook Insights: Overview
Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intim… Read More
2020-09-02 19:11
How to Identify Clients’ Needs
Over the years many books and blogs have been published trying to figure out the best way to understand the needs of the client. The simple answer to… Read More
2020-09-01 17:49
What are Google Ads?
Every minute, there are more than four million searches performed on Google. These results consist of both organic ads as well as paid google ads.
Google ads bring… Read More
2020-08-31 21:49
What is a Sales Funnel
The sales funnel is a marketing concept, which describes the process a customer goes through when making a purchase. The funnel is used to metaphorically portray th… Read More
2020-08-28 23:29
10 Keys to Success with Instagram’s Algorithm: Key 5 Microblogging
Microblogging is the process of writing Instagram captions as if they were a small blog. This is a powerful tool b… Read More
2020-08-27 23:03
Instagram Design Trends 2020
Instagram aesthetic trends are constantly evolving. Staying on top of these changes can be challenging, but being consistently on trend can boost both your fo… Read More
2020-08-26 22:49
5 Common Errors In Websites. Vol I
In the path of building a website, several mistakes can be made. Whether the developer is a newbie, or has experience, you should always check tha… Read More
2020-08-25 21:43
How COVID-19 is Changing the Game on Marketing Strategies
Over the past few months the use of social media platforms, streaming services and online gaming platforms have increased worldwi… Read More
2020-08-24 23:32
Got a minute?
These are three of the most repeated words in the business world.
Everybody wants to make more money, but nobody thinks about more time. But if you think about it you can… Read More
2020-08-23 01:27
What I Learned from a Famous Photography Company
There is a true story about a company, who dominated the whole last century in the photographic market.
At the end of the 70’s th… Read More
2020-08-21 14:15
Why we recommend using WordPress:
According to our experience and established facts, WordPress has demonstrated to us and our clients why it is the most widely used CMS in the world.
T… Read More
Subscribe to What’s On-page Seo?
Get updates delivered right to your inbox!