2024-04-24 07:20
It’s no secret that small brands face a myriad of challenges in many facets of business, including marketing. That’s why they stand to gain even more from the rise of AI marketin… Read More
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Promo.com Marketing & Growth Blog
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This is a professional blog dedicated to helping small businesses grow with all the information and tools they need to create and manage successful marketing efforts. From tips and how to's, to in depth guides and ebooks, this is the go to blog for anyone looking to improve their marketing results.
2024-04-18 12:13
Artificial intelligence emerged as a game-changer in 2023, fundamentally reshaping how businesses operate and engage with their audiences. Now, AI marketing tools are becoming an essential t… Read More
2024-04-11 14:24
In today’s digital landscape, social video is a must for any marketing strategy, with 76% of marketers reporting that they see results with video marketing and over 50% saying that the… Read More
2024-03-26 14:02
In today’s digital age, social video has become essential for building brand awareness and driving conversions. With 93% of marketers having acquired new customers through social media… Read More
2024-03-12 14:43
The landscape of digital marketing is constantly evolving, but one thing has been consistent for years now: the power of social media video. With an astounding 93% of companies having acquir… Read More
2024-03-06 13:57
Today’s digital landscape is more demanding than ever. Between Instagram and Facebook, TIkTok and LinkedIn, Pinterest and Snapchat, here are more platforms to balance than ever before… Read More
2024-02-29 13:45
In today’s cutthroat marketing landscape, maintaining relevance and visibility is an uphill battle for businesses of all sizes. With consumers bombarded by a constant influx of content… Read More
2024-01-26 18:29
We all know what an amazing marketing tool Instagram can be.
But are you making the most out of your Instagram marketing? Instagram, one of the most influential marketing and communication… Read More
2024-01-24 19:07
Running a Facebook Ad campaign can be tricky sometimes. There are many nuances that need to be considered to ensure a campaign is effective, and even then, most campaigns don’t reach t… Read More
2024-01-21 09:20
Are you looking to create a video sales letter for your business?
Do you need some direction on the strategies and tools to create a video that actually sells?
Then you’re… Read More
2024-01-20 15:32
When it comes to the scale of how huge a spending holiday on Valentine’s Day is, the numbers do the talking. In 2022, people spent $23.9 billion on Valentine’s Day gifts for thei… Read More
2024-01-20 08:45
Long gone are the days of downloading software to create your videos. It’s 2022, and if video marketing is on your agenda, then the solutions are already online and waiting for you wit… Read More
2024-01-19 09:01
Video advertising has been surging. The reason is pretty apparent – consumers are hungry for easily digestible content, and video is a tried and tested format that always delivers. But… Read More
2024-01-19 05:17
The past year has taught us that often, that some previously underestimated online tools for businesses may turn out to be the most important. Screen recorders are one of those tools. While… Read More
2024-01-14 12:24
Dr. Arthur Scott’s journey in music education is a tapestry of passion, dedication, and innovation. With a career spanning over five decades, Dr. Scott has established himself as a ven… Read More
2024-01-12 20:13
TikTok has exploded onto the social media scene, and in 2021 became the most visited site. Despite a history that dates only back to 2016, TikTok has quickly become one of the biggest player… Read More
2024-01-12 11:00
Food never goes out of style. No matter the times, no matter the trend, everyone’s interested in it.
This universal attraction to all things appetizing gives us marketers a leg up and… Read More
2024-01-10 17:44
If you are marketing your business without being a full-time marketer, you must regularly encounter new terms that seem to jump out of nowhere, albeit intimidating at first. These marke… Read More
2024-01-09 11:18
In 2024, content marketing is a must for companies of all sizes, ranging from the smallest family-run businesses to major corporations. Yet, despite competing for the same (increasingly shor… Read More
2024-01-08 11:48
Lead generation is a strategic process that holds immense potential for small businesses, offering a pathway to sustainable growth, increased sales, and lasting customer relationships. Howev… Read More
2024-01-08 11:42
For small businesses low on resources, marketing can often be pushed aside in order to put resources toward other operations that feel more critical, such as developing and introducing new p… Read More
2023-12-24 09:12
In our digital-first modern world, your business’s online presence is essential, regardless of whether most of your sales happen in person or online. In fact, one 2021 report found tha… Read More
2023-12-11 16:13
The health and wellness industry is booming. A $1.5 trillion global market, it’s only expected to grow more – at an impressive rate of 5 to 10% a year. The demand for products an… Read More
2023-12-11 14:23
Between high interest rates, regulatory pressures, and the ever-present challenge of inflation, the financial services industry finds itself at the forefront of global economic shifts. Proje… Read More
2023-12-11 12:46
After a staggering drop in 2020, the global travel industry is back on the rise, with online travel agency sales worldwide forecasted to increase at an annual rate of 7.91% from 2021 to 2026… Read More
2023-12-11 12:36
Between employee self-service portals, online learning management systems, and robust data analytics, HR has gone totally digital. And the beginning of the employee lifecycle is no exception… Read More
2023-12-07 08:41
The e-commerce industry is booming. By 2026, 24% of retail purchases are expected to take place online, and e-commerce sales are expected to grow 10.4% in 2023. This makes e-commerce busines… Read More
2023-11-21 08:07
The restaurant world is cutthroat, with a 30% failure rate in the industry in the United States. But don’t let this discourage you. There is also a lot of potential here, with the indu… Read More
2023-11-07 13:04
In an age when 92.7% of all internet users are on social media, marketing on platforms such as Instagram, Facebook, and TikTok is an absolute no-brainer. But how do you stand out in a sea of… Read More
2023-11-07 12:11
In the digital age, Artificial Intelligence, has evolved from a futuristic concept to a practical, game-changing tool that’s within reach for businesses of any size. It’s no long… Read More
2023-11-04 20:46
Step 1: The Web Address – Your Gateway to Tailored Videos
In the digital landscape, the web address is your business’s digital address—a unique, web-based identifier that d… Read More
2023-10-01 13:29
The holidays can be the most wonderful time of the year for businesses seeking to boost sales and forge deeper connections with their customers. After all, consumer spending skyrockets aroun… Read More
2023-09-28 14:47
October is a month brimming with marketing opportunities and occasions for businesses across all industries. From Halloween to Breast Cancer Awareness Month and the fall fashion season, ther… Read More
2023-04-28 09:17
Since its introduction in 2016, TikTok has seen a meteoric rise in popularity. It currently has over a billion monthly users. And despite its reputation for being most popular among the youn… Read More
2023-04-27 20:33
As a small business looking to grow, reach a new audience, and gain more customers, social media marketing is an absolute must. But balancing social media on top of all of your other respons… Read More
2023-04-27 15:51
May is a month filled with marketing occasions and opportunities for businesses of all industries. From Mother’s Day to Memorial Day and National Small Business Week, there are many wa… Read More
2023-03-26 14:52
In 2023, the go-to channel for marketing a business of any size is social media. And for good reason. There are 4.89 billion social media users around the world, and their purchase decisions… Read More
2023-03-26 13:54
Easter is an important holiday in the Christian religion that celebrates the resurrection of Jesus Christ and marks the end of Lent. It’s also become an anticipated yearly occasion for… Read More
2023-03-26 13:45
When it comes to online video, YouTube is king. With over 2.6 billion monthly active users in over 100 countries, the platform’s reach is huge. In fact, it’s the world’s se… Read More
2023-03-02 14:44
As a business owner, you probably already know just how important social media is for promoting your business. Over 4.74 billion people across the world use social media, and nine out of 10… Read More
2023-03-02 14:42
Women’s History Month and International Women’s Day are important yearly events recognizing and celebrating the achievements of women and advocating for their continued equality… Read More
2023-02-13 09:51
Billions of people around the world use YouTube to publish and consume content on virtually every possible topic. No matter what you are interested in, you can always find something on YouTu… Read More
2023-02-12 18:13
If you’ve come across the term aspect ratio or video aspect ratio while in the process of creating content for your business but weren’t sure what it meant, you are not alone. Bu… Read More
2023-02-12 15:11
Here at Promo, we’re all about Instagram. As the most-downloaded app in the world with nearly one and a half billion monthly users, it’s one of the best channels for marketing a… Read More
2023-02-01 09:27
There’s a reason why content marketing is a core business strategy for organizations of all sizes from major international corporations to small family-owned businesses. Using content… Read More
2023-01-31 15:36
There is no escaping talk about Gen Z these days. Not only are they all over the internet, ushering in the popularity of new formats such as short-form vertical video and making songs and pr… Read More
2023-01-31 15:32
When it comes to the scale of how huge a spending holiday on Valentine’s Day is, the numbers do the talking. In 2022, people spent $23.9 billion on Valentine’s Day gifts for thei… Read More
2023-01-12 11:00
Food never goes out of style. No matter the times, no matter the trend, everyone’s interested in it.
This universal attraction to all things appetizing gives us marketers a leg up and… Read More
2023-01-05 16:44
As video continues to be a dominant force in the digital world, representing 82% of global internet traffic and reaching 92% of users worldwide, it’s important to continually revisit o… Read More
2023-01-05 16:37
Instagram stories are one of the leading forms of video content for 2023 that can be used to promote your business and connect with both an existing and new audience. But, of course, it&rsqu&hell…Read More
2023-01-05 16:31
As a business owner in 2023, you already know that social media marketing is absolutely key to promoting your brand, finding new clients, and making sales. But most small businesses can&rsqu&hell…Read More
2022-12-22 23:35
In case you haven’t heard, ChatGPT has been exciting the minds of more than a million people in the past month, mostly from the tech sector, however, this seems to be only the beginnin… Read More
2022-12-06 16:11
Since social media has emerged as a dominating force in our world and an essential marketing channel, it has only grown in popularity and importance year after year. Today, almost 92% of mar… Read More
2022-12-06 16:03
When it comes to marketing, knowing who you’re trying to reach and persuade is essential. A winning video marketing strategy is one that is informed by research and data to strategical… Read More
2022-12-06 15:56
The holiday season brings with it a lot of associations: cold weather, cozy sweaters, festive celebrations, and, of course, shopping. According to PWC, consumers plan to spend an average of… Read More
2022-10-25 16:29
As the recession that economists have been predicting looms ever closer, professionals throughout every industry are forced to think about how to react and plan ahead. As a business owner, y… Read More
2022-10-25 16:18
In 2022, it’s clear that social media marketing is an absolute must for businesses both big and small. No matter the size of their team – in fact, often even as a team of one &nd&hell…Read More
2022-10-25 16:07
In 2021, Black Friday spending in the United States reached a whopping $8.9 billion. This goes to show that Black Friday (and its online sister Cyber Monday) is a massive shopping occasion d… Read More
2022-10-06 10:42
Real estate agents: do you want to engage with your clients on a deeper level? One of the best ways to do so is through video. Not only does video allow you to reach more people, but it also… Read More
2022-09-22 07:15
With nearly 75% of the world’s teen and adult population using it, social media is an essential part of any company’s marketing plan. Yet 93% of small businesses report that they… Read More
2022-09-07 15:36
Imagine Scholarships
Industry: Education
Target Audience: Young Adults
Business Goal: Lead generation
What we loved: Crisp messaging, clear target audience, good match between video an… Read More
2022-09-01 12:15
The holiday season is a huge marketing opportunity that has the potential to help you grow your business and make significant sales. It’s up to you as a business owner to leverage this… Read More
2022-08-17 14:35
Making up the overwhelming majority of consumer traffic, and only growing year after year, video has long been an important marketing channel, with 86% of businesses utilizing video marketin… Read More
2022-07-28 14:03
Odds are that you are reading this blog post on your phone. Depending on your age group, the ability to do something like that may have seemed far-fetched to you 2 decades ago. However, a ge… Read More
2022-07-21 11:58
Testimonials come in many shapes and forms – text, images, video – but they ultimately all do the same: express a customer’s positive opinion of your product or service. An… Read More
2022-07-19 19:41
It’s someone special’s birthday. Everyone’s sending birthday wishes in the group chat, and now it’s your turn. You want to be original but aren’t sure how. This… Read More
2022-07-12 18:13
If you’ve come across the term aspect ratio or video aspect ratio while in the process of creating content for your business but weren’t sure what it meant, you are not alone. Bu… Read More
2022-07-12 09:18
You’ve probably heard it before: branding is everything. Your brand identity is how your customers recognize and remember you, affecting everything from your credibility to your market… Read More
2022-07-03 12:20
As we dive into summer, we find ourselves inspired by the world around us.
What does that mean for us? It means we took a look at the videos Promo users are creating and came out with… Read More
2022-06-27 12:40
Want to stay on the pulse of the newest trends in marketing? Then you’ll definitely want to learn about social listening. Social listening is an emerging marketing practice poised to b… Read More
2022-06-18 11:04
You might hope that generating YouTube views will be as easy as hitting “publish” on your new video. But getting noticed on the world’s second-largest search engine require… Read More
2022-06-09 13:39
Video is consumers’ favorite type of content to see from brands on social media. So, of course, as a savvy marketer, you’ve been in the practice of creating and posting videos on… Read More
2022-05-25 11:10
Social media is one of the most important marketing channels available to small businesses today. 96% of small business owners use social media, and for good reason, as 50% of… Read More
2022-05-25 09:13
When it comes to using creative tools, businesses often struggle with the same issue – finding inspiration. While tools like Promo allow businesses to create awesome videos, sometimes… Read More
2022-05-19 09:01
Video advertising has been surging. The reason is pretty apparent – consumers are hungry for easily digestible content, and video is a tried and tested format that always delivers. But… Read More
2022-05-16 13:03
These days, it seems like you can’t scroll your social media feed for a few minutes without seeing something related to NFTs. Since their invention in 2014, interest in NFTs has steadi… Read More
2022-04-27 13:34
As healthcare providers, your first priority is offering exceptional care to help people live healthy lives. But in order to do that, you have to reach potential patients and make them know… Read More
2022-04-26 15:02
From putting their brand front and center on social media to creating stellar video ad campaigns – we’re seeing our users create Promo videos for their business in many ways &nda&hell…Read More
2022-04-14 12:01
Every Mother’s Day, customers look for ways to surprise their moms, wives, grandmothers, and other special women in their lives. Some prefer to celebrate with a gift, others with a spe… Read More
2022-04-12 15:10
Looking to build brand awareness for your business, increase your sales and build a larger following? Then it’s time to dive into the world of promotional videos. An engaging and domin… Read More
2022-04-07 12:28
Have you watched a video today? We sure have, and we bet you have, too.
After all, the average person spends 100 minutes a day watching online videos, and videos make up over 80% of online… Read More
2022-04-04 12:50
In 2021, the number of people engaging with travel influencer content on Pinterest, Instagram, and TikTok increased by 63%. And that number is only expected to grow. As videos continue to m… Read More
2022-03-30 11:56
You probably know that Promo has all the creative tools you need to make amazing videos for your business, but do you know how to make the most of all the platform has to offer?
When i… Read More
2022-03-24 13:54
In recent years, a strong social media presence with plenty of engaging multimedia content has become a must-have for small businesses. And when you have a small business to market and new v… Read More
2022-03-22 07:23
Converting website visitors into leads is the first step in creating a connection between your business and a potential customer or client. And when it comes to websites, a landing page is t… Read More
2022-03-15 13:00
When it comes to being a human recourses professional, you know your job is diverse. You’re recruiting, leading hiring, training new and existing employees, supporting workers, and man… Read More
2022-03-13 11:45
With the average person spending 100 minutes daily watching online videos, using video advertising to reach your potential customers has become more important than ever.
By using paid… Read More
2022-03-04 15:59
In an era where customers are constantly bombarded with thousands of marketing messages on multiple channels, brands are constantly searching for new ways to stand out.
As a result, business… Read More
2022-02-22 08:18
The coming few years are going to be unpredictable – in terms of economy, technology, and its application, customer demands and behaviors, and whatnot. This unpredictable track could g… Read More
2022-02-21 12:35
As a human resources professional, you have a lot of responsibilities on your plate. Between overseeing recruiting and interviewing, leading hiring and training, supporting employees, and ma… Read More
2022-02-20 16:15
Have you ever seen a gorgeous dress worn by a celebrity or artist in an Instagram post and you instantly get drawn to it? You see if they’ve tagged the brand, and you go check out thei… Read More
2022-02-20 13:48
From the month-long Women’s History Month to the other, shorter holidays, both fun and earnest, we’re excited to share some March content ideas that you can use to fill your soci… Read More
2022-02-16 05:46
Gone are the days when TikTok was just about frivolous dance challenges and lip-syncs. With over 1 billion monthly users, it’s now a significant platform for businesses to build a pres… Read More
2022-02-09 06:21
The millennial generation is extremely skeptical when it comes to sales. And this makes them one of the toughest markets to sell to. If you constantly interrupt them with emails and cold cal… Read More
2022-02-07 09:47
There’s no denying that Social Media is one of the most effective and accessible ways to market your business. Not only is it a space where small and medium-sized companies can compete… Read More
2022-02-06 15:06
Animated GIFs have become a powerful tool for brands and digital marketers. As a result, top brands like Dell, Starbucks, Dropbox, Netflix, and more are not only already taking full advantag… Read More
2022-02-05 11:17
When recording yourself in a video, the background of that video is something you need to take into consideration. In some cases, you’ll be able to find the perfect location to shoot… Read More
2022-02-03 14:52
Every year, brands worldwide set themselves apart from the competition by creating touching Valentine’s Day video campaigns. Some brands focus on the “romantic” aspect of F… Read More
2022-02-02 13:15
America’s biggest sporting event is just around the corner, which means that it’s time for businesses to put their jerseys on and step into the game. While the 2021 Super Bowl ad… Read More
2022-01-30 20:13
TikTok has exploded onto the social media scene, and in 2021 became the most visited site. Despite a history that dates only back to 2016, TikTok has quickly become one of the biggest player… Read More
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