Two years ago, we at Kwanzoo had our clarifying moment when we introduced Adaptive ABM. We explained then how we were serving some of the world’s largest, most trusted enterprise B2B b… Read More

It’s that time of the year. Many B2B companies are deep in their 2020 marketing planning cycle. Demand gen leaders at both mid-to-large enterprises, and high growth B2B SaaS startups… Read More

Account-based (ABM) advertising programs offer a new way to reach and engage the “hard-to-reach” senior buyers at target accounts. Here a B2B company starts by identifying a set… Read More

For many, the ABM (Account Based Marketing) landscape can be confusing and overwhelming. How do industry analysts see it? How do vendors describe it? How are ABM programs built, an… Read More

For the past decade or so, B2B marketers have been using the SiriusDecisions demand waterfall to build out a demand generation funnel to nurture and route leads, track lead status and their… Read More

For the past decade or so, B2B marketers have been using the SiriusDecisions demand waterfall to build out a demand generation funnel to nurture and route leads, track lead status and their… Read More

Dear “Big Brand” Analyst Firm, We just reviewed your latest ABM Landscape Report, which has a nice looking visual placing 10+ different ABM vendors in an X-Y layout, with one wel… Read More

Who in the heck is Clarence Saunders? Good question. However; with what Clarence Saunders did on September 6, 1916, some put him right up there with Henry Ford bringing the automobile to the… Read More

In Part 1 of this blog, I focused on six trends to help convince B2B agencies that they should make ABM display advertising part of their revenue streams.  Ok. Let’s say… Read More

I talk with a number of B2B marketing and advertising agencies every week and I am still surprised at how many of them have not embraced Account-Based Marketing (ABM)–especially A… Read More

A growing number of B2B companies are planning, budgeting and launching ABM display advertising programs. One area where many customers struggle today is modeling out the estimated return on… Read More

Many seasoned gardeners know the power of companion planting. When implementing this type of planting, the companion plant often chosen is the yellow or orange Marigold flower. With companio… Read More

Bass fishing looks easy…that is until you step off the dock into your boat and realize you have eight hours to catch as many largemouth bass as you can. The same holds true for Accoun… Read More

An interview with Russell Glass, Former VP, Products at LinkedIn Marketing Solutions Kwanzoo: Looking at your background, it looks like you started in Sales, moved into Marketing, wrapp… Read More

In Part 1 we covered how Account-Based Marketing (ABM) requires planning for success. Marketers need to think like their sales colleagues when building the ABM plan and target accounts. When… Read More

Stop me if you have heard this one… Your Marketing team is tasked with generating a specific number of leads, with the understanding that a certain number of those leads will become q… Read More

How would you approach Account Based Marketing (ABM) at your company? Would you simply buy a marketing technology tool and call that ‘Account-Based Marketing’? Would you work wit… Read More

In the world of B2B marketing, you’ll be surprised how often people make the mistake of targeting based on titles. It doesn’t matter if you’re running display programs or s… Read More

When running ABM display, ads are normally served to a list of cookies or IPs generated from your account list. However, with most ABM providers, when it comes to actually measuring the most… Read More

Over 3000 B2B marketers converged recently at the SiriusDecisions Summit in Las Vegas. One of the big announcements there was the introduction of their new and improved SiriusDecisions Deman… Read More

In display advertising for account-based marketing (or ABM), the results you achieve will depend mainly on the quality of thought and insight that goes into your planning process. Consistent… Read More

As B2B marketers, we are inundated with live event opportunities in the first half of every year. From B2B Marketing Exchange to the Revenue Summit (by Sales Hacker and FlipMyFunnel), the TO… Read More

This post tries to answer the question, “How do I create effective display ads for account-based marketing (or ABM)?” It’s the second of a two-part series that aims to help… Read More

This post is the first in a two-part series that tries to answer the question, “How do I create effective display ads for account-based marketing (or ABM)?” In these articles, I… Read More

Be An Educated Consumer. Recently I attended an Account-Based Marketing (ABM) conference and had the opportunity to speak with three attendees during different breaks who told me that they w… Read More

For a marketing leader whose team participates in account-based marketing (or ABM), when does it make sense to get started with online display advertising? This article tries to answer that… Read More

An interview with Anudit Vikram, SVP, Advanced Marketing Solutions, Dun & Bradstreet Kwanzoo: Thank you for your time Anudit. Let’s start off with an easy question. What is your ro… Read More

Why​ ​should​ ​your​ ​company​ ​invest​ ​in​ ​online​ ​display​ ​advertising​ ​for… Read More

Many B2B companies are just getting started with Account-based Marketing (ABM) initiatives. Moving to an ABM approach can seem quite daunting, when you have been running traditional demand g… Read More

Recent developments in online ad technology have made B2B display advertising more affordable and easier to manage. Today more companies can do it than ever before. But does that mean your c… Read More

Are you running ABM display programs (display ads directed at your list of target accounts)? If so, there are 5 key questions you should be asking your ABM display partners BEFORE you launch… Read More

An Interview with Mahesh Jeswani (aka MJ), Principal Product Manager/Head of Product for Account Based Marketing Products Marketo Kwanzoo: Mahesh, your CEO Steve Lucas recently claimed that… Read More

When B2B companies ask themselves if online display advertising may be a good way to strengthen their account-based marketing, they are likely to face dozens of questions. This post tries to… Read More

“Don’t count the people that you reach; reach the people that count.” David Ogilvy Marketing has made significant progress in using metrics to earn accountability and respe… Read More

As Account-Based Marketing (ABM) makes its way into core demand gen practices at B2B companies, a key challenge many marketers face is establishing a simple framework for measuring program s… Read More

Imagine if your business-to-business sales team had a fast and efficient way to uncover hidden opportunities long before your competitors do. Think of the advantages you could achieve by inf… Read More

An ABM Interview with Niraj Deo, Sr. Director, Product Management, Oracle Data Cloud—B2B Products Kwanzoo: Niraj, can you start out by telling us why Oracle Data Cloud (Oracle Blu… Read More

Marketo just announced an updated release of their Account-Based Marketing (ABM) offering. The new release builds on their ABM launch in September, with more details on key milestones achiev… Read More

Online display advertising for B2B can put your commercial message on the computer, smartphone, or mobile device of specific people within specific companies. It can even narrow your audienc… Read More

Online Display Advertising for Account-Based Marketing: What’s in It for B2B Sales Teams Online display advertising? Account-based marketing? These probably aren’t hot topics on… Read More

So…what’s the 411, anyway? If you’re a B2B marketer like me, you’re probably knee-deep in account-based marketing headed into 2017. And…if that’s the ca… Read More

A few days ago, I was at an after party at the SiriusDecisions Technology Exchange 2016 conference in Austin. The best part of these live meets – you get a level of candor that rarely… Read More

So you’re running ABM display campaigns. Your budget has been approved, you have chosen a provider, and your ads have launched. You’re golden, right? Well, not quite. Running you… Read More

Yes, it is that time of the year again. It’s budgeting time for 2017 marketing technology & programs at many B2B companies. Your time is short. You don’t want to waste your c… Read More

Will it be a Successful ABM Campaign or Just a Long Fishing Trip? It has been well documented that account-based marketing (ABM) provides compelling revenue and ROI. In fact, in many surveys… Read More

Are You Building Another Leaning Tower of Pisa? Ah, the Leaning Tower of Pisa—an ornate, bell tower that stands—or leans—over 183 feet in the air in Pisa’s Cathedral… Read More

We had 600+ B2B marketers present this past week at the Four Seasons in San Francisco, as Marketo launched their new Account-Based Marketing (ABM) offering. Marketo ABM is generally availabl… Read More

This August has been an exciting time at Kwanzoo. From new ABM programs with current customers, to broader industry recognition, new ABM resources, and new customers who are in the Fortune 5… Read More

As a B2B marketer, you may already be investing in ABM display programs. These programs offer one of the most effective ways to pro-actively reach and engage your buyers and influencers at t… Read More

As a B2B marketer, you may already be investing in ABM display programs. These programs offer one of the most effective ways to pro-actively reach and engage your buyers and influencers at t… Read More

Measuring Success from ABM Display Programs This is Part Two of a 2 part post. In Part One, we discussed how ABM display programs which serve ads to specific target accounts and contacts dif… Read More

Measuring Success from ABM Display Programs This is Part Two of a 2 part post. In Part One, we discussed how ABM display programs which serve ads to specific target accounts and contacts dif… Read More

Many B2B companies are investing in Account-Based Marketing (ABM). A key area of investment is around ABM display programs. In this post, part of Kwanzoo’s #ABMDoneRight series, we wil… Read More

Many B2B companies today are investing in Account-Based Marketing (ABM), and a key part of that investment is through ABM display programs, in which display ads are served across the web to… Read More

For B2B marketers, the months of March to May are well and truly “conference season”. From the Martech Conference (#Martechconf) in San Francisco in March, to the Oracle MME E… Read More

Take a look at the latest upcoming news and events from Kwanzoo in April 2016: [Events] Oracle Modern Marketing Experience and Marketo Summit 2016 Are you planning to attend this year&rsquo&hell…Read More

What is “ABM Done Right”? Over the past year, many B2B marketers are pursuing Account-Based Marketing (ABM) programs to drive more demand. These marketers realize that traditiona… Read More

Dear Customers, All of us at Kwanzoo have been fellow travelers alongside LinkedIn/Bizo the past couple of years, as we have blazed the trail together integrating MarTech with AdTech for B2B… Read More

Take a look at the latest upcoming news and events from Kwanzoo in April 2015: [Webinar] Email Retargeting 101: Nurture Beyond Your Inbox Increase nurture touches from 2x per month via ema… Read More

So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right? Not necessarily. Setting… Read More

With 2016 fast approaching, many B2B marketers are considering account-based marketing as part of their program mix for the new year. What is Account-Based Marketing? ABM is an outbound mark… Read More

Site retargeting has been around for some time. What many marketers miss is how crucial it is to go into your planning phase prepared with key data, and the importance of optimizing using me… Read More

As a B2B marketer, you have seen demand generation go from art to (more of) science at your company over the past few years. You have had to learn new terms and concepts, from standard marke… Read More

“I am seeing a spike in site traffic….and I have no idea where these visitors are coming from…” Have you seen this happen at your company? You see fresh site traffi… Read More

This post has been republished from: Social Inbound Marketing | Kwanzoo From 15 to One: Simple and Versatile Demand Marketing Scott Brinker (@chiefmartec) has just released his new 2014 Mark… Read More

This post has been republished from: Social Inbound Marketing | Kwanzoo Kwanzoo Ranked in the Top 2% on Slideshare We are super excited. Kwanzoo was just ranked in the top 2% of most-watched… Read More

This post has been republished from: Social Inbound Marketing | Kwanzoo The 2014 Marketing Tech Supergraphic: Key Takeaways for Demand Marketers Enterprise marketers, whether B2B or B2C, wil… Read More

This post has been republished from: Social Inbound Marketing | Kwanzoo A B2B Marketing Manifesto for 2014 Kwanzoo is kicking off the new year with our own B2B Marketing Manifesto. We are pa… Read More