2018-07-05 06:06
In software development terms, “Stack” is a combination of different software products and programming languages to create web or mobile applications. Now-a-days, software firms… Read More
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Stay update with our informative blogs on advanced analytics.
2018-06-11 10:47
“Who is my customer?” – Is the first and foremost question every business is looking to get answered. One of the toughest challenges that marketers face is understanding wh… Read More
2017-06-06 04:44
What are Outliers?Outliers are a very important aspect of Data Analysis. This has many applications in determining fraud and potential new trends in the market. In purely statistical sense… Read More
2017-05-05 07:24
Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an un… Read More
2017-03-25 08:46
On March 23rd 2017, Cappius was selected to showcase its “Customer Insight” Platform at the HYSEA 2017 Summit in Hyderabad, India. It was quite an event, filled with great exhibi… Read More
2017-01-05 07:33
A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with meaningful and compelling value proposition. In this hyper… Read More
2016-11-03 20:14
In any CRM system, when an opportunity is first created, it is hard to estimate the probability of winning, based on the initial data and limited prospecting. The prediction accuracy improve… Read More
2016-10-27 17:22
“The easiest way to grow your customers is not to lose them” is a conventional business wisdom. This hypothesis is validated and re-validated by several studies.Customer retentio… Read More
2016-10-24 17:03
A startup is an experiment set out to turn a novel idea into a commercial success. But, its very nature, the teams are small and people are risk-taking, creative and hardworking people. &hell…Read More
2016-10-14 16:51
There are two key goals for a successful customer segmentation strategy. The first is having the insight into your customer data (by segmenting customers) and the second is having the a… Read More
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