2018-09-20 03:11
Closeup FreeToLove Whitepaper 2018 Read MoreThe post Closeup #FreeToLove Movement appeared first on idstats - Insight. Innovate. Measure Read More
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Idstats Research & Consultancy Blog
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Using new age research techniques inspired by behavioural sciences and semiotics, we uncover insights to develop powerful frameworks that fuel deeper understanding of consumer behaviour and ways to influence it.
2018-09-13 05:05
Facial Coding (FACS)
The Facial Action Coding System (FACS) is a tool, which has been globally recognized for accurate measurement of complete gamut of facial expressions. Swedis… Read More
2018-09-13 03:50
“Where words are restrained, the eyes often talk a great deal”
… Read More
2018-09-13 03:50
“Where words are restrained, the eyes often talk a great deal”– Samuel Richardson
Eyesight is the most advanced senses we have. Vision is a reflection of… Read More
2018-04-24 15:31
Spooked By Spock: Demystifying The Science Of Behaviour
Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational… Read More
2018-04-24 15:31
Spooked By Spock: Demystifying The Science Of Behavior
Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational … Read More
2018-04-24 15:29
It is all Play! – Exploring the Power of Lego Serious Play
February 2018
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Today, study after study has proven that our brains are hard-wired to un… Read More
2018-04-24 15:26
How to build a luxury brandSource: Warc Best Practice, March 2017Downloaded from WARC
This paper explains how luxury brands need to adapt to an evolving market comprising digital… Read More
2018-04-24 15:23
Visibility & Focus – Market Research Goals for 2017
This article and expertise was originally published on Forbes.
Visibility is one aspect of marketing that won&r… Read More
2018-04-24 15:22
‘Brand Culture’ – Your Magic Potion For Marketplace Success
“People don’t buy what you do, they buy why you do it” Simon Sinek
We live in a re… Read More
2018-04-24 15:20
Your lens or their lens: The widening world of Mobile Ethnography
In a world of “selfies” mobile ethnography taps exactly into that: selfies, but for research; especi… Read More
2018-04-24 15:14
February 2018
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Youth is a life stage and a cohort of immense interest to everyone – to the youth themselves, to marketers who hope to catch them young i… Read More
2018-04-24 15:13
The post Shopper Research Using Tobii Glasses appeared first on idstats - Insight. Innovate. Measure Read More
2018-04-24 15:07
Helping your brand stand out on the shop shelf by using eye tracking
Given the visual clutter common across the retail stores globally, most brands struggle to really stand… Read More
2018-04-24 15:04
Increasing Importance of Authenticity in Today’s Connected World!
By the idstats team.
In today’s world, given the rhetoric around #fakenews abounds, the need for &l… Read More
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