2023-04-13 14:28
It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trus… Read More
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Find latest insights & ideas On AI Optimized Customer Journeys improving customer engagement & sales.
2023-02-09 12:54
Most eCommerce sites suffer from 2 big problems: an overwhelming number of products leading to choice paralysis, and boring, stat… Read More
2022-11-24 10:53
TikTok has exploded in popularity over the last several years, with 1 billion monthly active users who watched 167 million videos… Read More
2022-07-27 14:21
In 2020, eCommerce sales surpassed an astounding $4.2 trillion USD worldwide. However, many online retailers never see more than… Read More
2022-07-08 10:47
To some, “visual commerce” might sound like just another buzzword. In reality, it’s a powerful conversion and s… Read More
2022-06-24 12:45
Social media platforms have heralded a revolution in shopping, and none more so than TikTok. The popular app, which lets users c… Read More
2022-06-07 14:12
Brands today increasingly recognize the importance of storytelling—and because of that, they invest critical time, money, a… Read More
2022-03-02 15:24
Back in 2019 Johnson’s Baby recognized an opportunity to create richer, more relevant shopping experiences for their w… Read More
2022-02-15 10:28
Suffering low conversion rates from PDPs? Well, let’s face it, product pages are a headache. You pour blood, sweat, tears… Read More
2022-01-27 15:33
Shoppers are making no secret of their need and desire for more personalized buying journeys so brands need to start listening an… Read More
2021-12-07 16:21
The Holidays… a time for Snow, Santa, Christmas Spirit and… Shopping.
But with greater spending comes greater respo… Read More
2021-11-26 11:42
The UN’s COP 26 summit saw two weeks of world leaders, regional mayors and local council representatives deliberating, deba… Read More
2021-11-10 16:13
Influencer marketing – the latest weapon in a brands arsenal. But what really is an influencer? How do Micro and Macro infl… Read More
2021-10-14 12:15
Apple has just implemented new privacy updates under its latest IOS 15 Software. On the surface, these changes hurt a marketer&rs… Read More
2021-10-12 15:55
A human has an average attention span of about 8 seconds, one second less than a goldfish and 21 seconds less than a dog- but hum… Read More
2021-08-02 15:16
Google’s announcement to extend the demise of third party cookies, is an opportune time for brands to prioritize first-part… Read More
2021-05-27 14:15
Brands have content everywhere, whether it’s across social media, CMS, DAM you name it but in order for your strategy to sc… Read More
2021-05-26 15:53
Over the past year, brands have prioritized their online presence to connect with customers in light of the pandemic. However, ma… Read More
2021-05-26 13:36
As the influence of social media grows, consumers are relying on social proof and user generated content more than ever to make i… Read More
2021-05-26 11:50
The most common answer is yes. Brands have a range of content from their own to influencers, partners and customers which is sitt… Read More
2021-05-25 15:42
Consumers have been propelled into ecommerce over the recent years and with this change in buying behavior comes new expectation… Read More
2021-01-20 11:01
This content intelligence piece is part one of a series on how visual commerce makes content sell.
For most B2C brands, con… Read More
2021-01-19 10:55
You already know how critical it is to create great PPC landing pages. All it takes is one split second decision from a visitor t… Read More
2020-10-15 13:41
Today’s consumer looks beyond the ordinary. They seek out meaningful and engaging content that is relevant to their needs a… Read More
2020-09-28 09:33
The true power of visual marketing dates all the back to our cave days. Back then, we’d use earth pigments, dirt, and charc… Read More
2020-06-18 15:28
Background
Visual Commerce Too many brand sites are still ‘static brochures’ that make engaging content inconvenient for customers to find, inhibit product discovery and fail… Read More
2020-04-17 14:19
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or… Read More
2019-06-25 11:57
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marke… Read More
2019-03-27 16:22
Why Mobile Apps are Important in Telco
With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (C… Read More
2019-03-11 16:20
Engaging with Customers in a Digital Age
Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail ha… Read More
2019-02-06 07:25
Most consumer product companies use retail stores to get their products in front of customers. It’s a model that has worked for years and, no doubt, still works today.
But changes i… Read More
2019-01-28 06:15
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of… Read More
2019-01-23 05:48
A quick product update from the Knexus team.
In the last two monthly product releases we’ve been working hard on enhancements to our content intelligence capabilities, which form pa… Read More
2019-01-09 05:24
Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry.
But in a burgeoning sector, insurance companies are seen as… Read More
2018-12-13 05:02
Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that i… Read More
2018-11-29 06:39
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to de… Read More
2018-11-15 07:00
Using high value content in sales engagements can position your sale representatives as approachable experts, developing valuable business relationships with customers based on trust and… Read More
2018-10-25 06:07
In a recent PwC Global Consumer Insights Survey, brand trust is cited as one of the top three factors that influence consumers’ buying decisions. Online, 8 out of 10 customers prefe… Read More
2018-10-11 05:07
The term ‘Voice of the Customer (VoC)’ specifies a process or strategy to measure the customer preferences, opinions or sentiments, and then use these insights to create a hol… Read More
2018-09-27 08:30
From fashion to home loans, consumers today purchase the experience more than they purchase the product.
In an era of personalization, the way we buy products or services has shifted from… Read More
2018-09-19 06:01
The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator… Read More
2018-09-06 08:46
A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasing… Read More
2018-08-02 06:15
Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 rep… Read More
2018-06-28 11:05
In the era of digital transformation & technological innovations across industries, customers expect the same quality of interactions with Insurance providers as they are getting in o… Read More
2018-06-14 05:54
The retail industry is in a state of constant and profound change. In the analogue age, bricks-and-mortar stores were the only place to buy for customers in need In the digital age, con… Read More
2018-05-24 12:32
Thought leadership content is an important way to position a brand in the minds of potential prospects, building relationships & trust with them. A recent report by Edelman & Link… Read More
2018-05-10 05:20
We are living in the era of data-driven retail where an improved shopping experience results in greater sales, stronger brand advocacy and higher regular & repeat visits. But to provi… Read More
2018-04-26 07:30
Digital Transformation is a hot topic for Retail Banks faced with a rapidly changing competitive environment. Digital disruption and innovation is coming from multiple directions, includi… Read More
2018-04-12 12:59
‘Content Marketing’ is no longer a buzz word because anyone working in marketing who know of its importance is capitalizing on it and reaping the benefits. The fact that 75% o… Read More
2018-04-03 05:58
For health and beauty brands social media is one of the most effective digital channels to create product awareness and increase visibility online. According to Facebook IQ, 67% of beauty… Read More
2018-03-27 11:18
GDPR has been a hot topic in the marketing community for some time, and that’s intensifying as the May deadline for its introduction rapidly approaches. Recent headline news about C… Read More
2018-03-01 08:02
The Asset and Wealth Management (AWM) industry is undergoing enormous change, and this change is accelerating. Now is time for action, and it all begins with customer centricity. Customer… Read More
2018-02-15 07:41
According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could.
The biggest to the most traditional brands are bypassing traditional retailers to sell… Read More
2018-02-01 06:59
In this new digital age, consumers expect more innovative brand experiences that provide convenience and efficiency, combining a dynamic blend of digital and human service. As consumer e… Read More
2018-01-18 08:49
In a world of technology driven change, the retail industry is adapting to rapidly changing consumer shopping habits. Today’s shopper, armed with their smartphone, Facebook account… Read More
2017-12-14 08:02
Whilst insurance companies are already facing challenges in a market characterized by product saturation, soft pricing and competitive premiums, digitization is making it even more diffi… Read More
2017-12-12 13:10
Since its inception in 2009, voice search has been slowly but surely redefining search and the way we acquire information.
Today, we can search from almost anywhere, at any time, even wh… Read More
2017-12-07 10:11
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical p… Read More
2017-11-23 10:00
To capture the attention of customers, financial institutions need to understand the true drivers of a winning value proposition. Most buying decisions involve self-driven education befo… Read More
2017-11-16 05:48
Luxury Brands Fully Embracing Digital
Burberry recently announced its plan to move more upmarket to be ‘firmly in luxury’, looking to join iconic brands such as Gucci, Louis… Read More
2017-11-09 10:00
Today, we are living in an era of ‘Digital Transformation’, where companies are adopting latest technologies to help them to transform, remain competitive and grow.
However… Read More
2017-11-02 08:27
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour a… Read More
2017-10-12 08:31
Manufacturers selling direct to consumers is a hot topic. From Microsoft, who recently confirmed that they plan to open a first store in Europe in central London (adding to their approx… Read More
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