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Questionnaire Design

2017-11-08 14:03
The questionnaire is a structured technique for collecting primary data in a marketing survey. It is a series of written or verbal questions for which the respondent provides answers. A well… Read More
Telemarketing

Telemarketing

2017-04-20 07:37
IntroductionTelemarketing is the use of telephones and call centers to attract prospects, sell to the existing customer and provide service by taking orders and answers calls.Telemarketing h… Read More
Risk In A Traditional Sense

Risk In A Traditional Sense

2017-04-18 13:13
IntroductionRisk in holding securities is generally associated with possibility that realized returns will be less than the returns that were expected. The source of such disappointment is t… Read More

Introduction To Marketing

2017-04-18 06:32
Marketing is about identifying and meeting human and social needs.It is the process of communicating the value of a product or service to customer, for selling that product or service. Marke… Read More
8P Of Luxury Marketing

8P Of Luxury Marketing

2017-04-17 05:37
PerformancePerformance refers to the delivery of superior experience of a luxury brand at two levels – first, at a product level and, second, at an experiential level.At a product leve… Read More

Approaches To Investment Decision Making

2017-04-15 09:45
APPROACHES TO INVESTMENT DECISION MAKINGWhat are the Approaches to Investment Decision making?We have seen above that stock market is thronged by investors pursuing diverse investment strate… Read More

Money Market Instruments

2017-04-15 09:44
MONEY MARKET INSTRUMENTSMoney Market InstrumentsMoney market instruments are generally characterized by a high degree of safety of principal and are most commonly issued in units of $1 milli… Read More

Stock Market Indices

2017-04-15 05:56
Stock Market IndicesStock market indices are the barometers of the stock market. They mirror the stock market behavior.With some 7,000 companies listed on the Bombay stock exchange, it is no… Read More

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