2017-12-01 14:58
“I see email being used, by and large, exactly the way I envisioned. In particular, it’s not strictly a work tool or strictly a personal thing. Everybody uses it in different way… Read More
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Physical Address Appending Blog
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2017-06-20 19:11
Email append services and other Web-based tools come in handy in your email marketing campaign. But you can’t fully rely on technology to do all the work for you. You can maximize the… Read More
2017-06-16 16:50
Companies depend on their databases for all sorts of tasks, from managerial to operational. A large portion of these databases consist of client information which is valuable for the differe… Read More
2017-01-30 15:27
Did you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better… Read More
2017-01-23 17:04
Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you have customers who are payi… Read More
2017-01-16 14:48
Email communication offers many benefits including lower communications costs and higher response rates. But the time and effort required to capture email addresses can seem daunting. In jus… Read More
2017-01-09 15:12
Data accuracy is an ongoing problem for any database. On average 2-3% of contact data changes every month. That becomes 24%-36% change in a year if not updated regularly. Email addresses tha… Read More
2017-01-03 14:43
Despite the digital revolution that continues to take place, direct mail is just as important as ever. Direct mail may be more expensive than its digital counterparts, but it’s worth t… Read More
2016-12-16 14:45
Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere… Read More
2016-12-05 14:33
Email is an integral channel for customer acquisition and retention. According to a survey by Marketing Sherpa, 60% of marketers view email as currently producing a return on investment, wit… Read More
2016-11-15 17:34
So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on y… Read More
2016-10-05 13:29
You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate… Read More
2016-08-16 13:25
Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought): dir… Read More
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