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Considerations On Affiliate Programmes: In-house Or Outsourced

2012-03-25 12:20

In lieu for a preparation for a panel discussion here goes a few considerations on affiliate platforms: in-house or outsourced?!My overall gaming experience includes managing marketing campa… Read More

New Affiliate Programme Launch

2012-02-15 16:36

Hi everyone!It has been shamefully empty here as I was very busy being involved with a few affiliate marketing and acquisition projects.I am still very much involved in affiliate marketing… Read More

Affiliate Marketing Plan Structure

2010-02-15 21:17

Hello all,We have been talking (sorry for the silence for months) about Online Marketing effectiveness and how Marketing Strategies are accountable and measurable. Let us go a bit into detai… Read More

Do You Know Who's On Twitter? - EMarketer

2009-08-28 14:57

A great article about microblogging research!Do You Know Who's on Twitter? - eMarketerShared via AddThis Read More

Marketing Vs Sales: A Conflict Can Be Resolved? Online Marketing Prospective

2009-08-27 14:12

Just a few thoughts about a usual conflict between Marketing and Sales departments. Have been thinking about a way to resolve it from the online marketing prospective.Ok, first things first… Read More

Marketing Genius And Economic Downturn

2008-11-27 15:53

I cannot help it not to share the results of CIM survey, published at http://www.brandrepublic.com/Marketing/News/865676/Half-marketers-change-plans-due-economy/ Particularly interesting… Read More

Word Of Mouth Importance

2008-11-20 11:34

Talking about marketing systems and effectiveness I couldn’t help it not to mention word of mouth (WOM) and its place in marketing communications mix. We are adding Cutomer-2-Custom… Read More

Holistic Marketing

2008-11-11 15:00

Strange thing happened: being so confident about my analytical and marketing planning skills I found one really interesting concept and started to research about it via Internet. So, wiki p… Read More

Stories

2008-09-03 10:22

We turn on the TV and we are ready to watch a Story, no matter if it is a movie, or a talk show, or even an advertisement. We get bored and we turn on the computer, we start surfing Internet… Read More

Marketing: Systems In People Management

2008-08-29 15:39

Talking about people in marketing I’m sure first thing you would think about creativity. It is partially true to my mind. But at the same extent as we can say all people are individual… Read More

2008-03-26 13:45

Когда мы говорим о системности … Read More

My Personal New Year Present

2007-12-19 08:20

I suppose almost every Marketing department feels the upcoming New Year celebration by various requests from top-management about Christmas presents, branded chocolates, etc. It is a weird t… Read More

Satisfaction Guaranteed

2007-11-01 20:37

Imagine a group of people. Imagine a team in the company. Imagine the team includes top-management and shareholders. This is not a fairy tale. Let’s recall what Handy (1992) sugg… Read More

2007-08-13 13:54

Стратегический маркетинг. Или … Read More