2013-12-10 16:38
The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’… Read More
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The Steve O-zone Blog
thesteveozone.blogspot.com
One man's not so erotic journey from Milan to Minsk.
2013-11-22 15:28
Below is something I wrote back in 2003 and even though I don't write much fiction these days, it is something I am very proud of and on this 50th anniversary of JFK's assassination, I thoug… Read More
2013-10-31 16:01
This (below) is something I wrote back in 2004. I just re-discovered it after thinking I had lost it forever and I wanted to share it with you.It is a very personal story that has to do with… Read More
2013-09-20 17:57
Aimless Assemblage of Rambling Musings of an over-caffeinated, slightly ajar yet well-meaning writer/content creator and strategist. Before I get to today's A.A.R.M., I wanted… Read More
2013-09-03 15:31
Like every other marketing-related word or phrase, the term "brand promise" has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it s… Read More
2013-07-08 21:02
"Someone's knocking at the door, somebody's ringing the bell, someone's knocking at the door, somebody's ringing the bell, do me a favor, open the door and let 'em in."Being the po… Read More
2013-04-23 14:15
My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they ar… Read More
2013-03-25 17:02
Last year I had the honor of being a guest on The LinkedIn Lady Show hosted by the brilliant Carol McManus. Carol is a is a self-described recovering corporate executive who left… Read More
2013-02-26 20:15
Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't that redundant?) have worked on many branding campaigns for marketers&n&hell…Read More
2013-01-24 19:10
As anyone who knows me will attest I am a very passionate person by nature. And normally my passion, in this particular space, covers topics like branding, marketing, advertising, socia… Read More
2013-01-03 20:57
This is such a great time of the year isn't it? I mean with all the parties for hosting, marshmallows for toasting and caroling out in the snow. This time of the year is also time… Read More
2012-12-14 17:20
As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing of… Read More
2012-11-20 21:16
Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk t… Read More
2012-11-20 21:15
It would appear marketers the world over are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were p… Read More
2012-11-20 21:15
This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here:"One of the big buzz phrases sweeping… Read More
2012-11-20 21:15
"A difficult situation that is very obvious but not discussed or addressed."That's just one of I'm sure many definitions of the phrase "elephant… Read More
2012-09-11 14:24
There are days throughout the year that have a "feel" to them, be it a holiday or a birthday, etc. These are not just another day(s) in our lives. We must add September 11th for it will neve… Read More
2012-09-02 20:40
So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes. Wri… Read More
2012-08-15 20:31
There are no shortage of definitions for the term “brand equity.” You probably have your favorite. This is one of mine, especially in the context of the Penn State brand: “… Read More
2012-08-05 19:24
As a parent I of course have tried to instill a set of rules for my children to adhere to as a means to teach them as they move along the growth ladder. All parents instill their own set of… Read More
2012-07-19 20:22
Like many other red-blooded Americans - both male and female, I am a huge football fan. Born and raised in the City of Brotherly Love, I am also a long-suffering Philadelphia Eagles fan.&nbs&hell…Read More
2012-06-28 20:22
Remember the movie Alien? Or was it Aliens? I can never remember which was the first one.Doesn't really matter...You will surely remember this classically-grotesque scene:span style="font-fa… Read More
2012-06-15 19:48
A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer. In that particular post I told of the dearth of retention marketin… Read More
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