2021-05-15 07:04
In a recent episode of the Yacht Business & Sailing Podcast, Mark Turner (formerly of OC Sport and the Ocean Race) discussed the changing nature of sponsored sailing campaigns.
Gone… Read More
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The Business of Yacht Racing, sailing and sponsorship. News and comment about sports marketing 2.0, activation and best practise.
2021-05-03 08:02
SailGP is a relatively new sailing series that is, as the name suggests, modelled on Formula 1 motorsport. Developed by America’s Cup legend Russell Coutts and leveraging the broadcast… Read More
2021-05-03 07:59
2023 will mark the 50th Anniversary of the first historic Whitbread Round the World Sailing Race. The Ocean Globe Race (OGR) is designed to commemorate the event using the same technolog… Read More
2021-03-03 08:49
The WMRT was established in 2000, bringing together match racing competitions and regattas into a World Champion event. Match Racing is the format used by the America’s Cup and many fo… Read More
2021-02-03 09:26
Previously known as the ‘Volvo Ocean Race’, the Ocean Race is the latest version of the Whitbread Round the World Sailing Race first run in 1973. It is a team-based offshore even… Read More
2019-08-19 09:46
Introduction
Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr po… Read More
2019-08-19 09:46
Introduction
Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr po… Read More
2019-08-19 09:45
Introduction
Readymade godard brooklyn, kogi shoreditch hashtag hella shaman kitsch man bun pinterest flexitarian. Offal occupy chambray, organic authentic copper mug vice echo park yr po… Read More
2014-03-18 09:40
The Extreme Sailing Series has released its media numbers for the 2013 season. The headline media value figure, calculated by Havas Sports & Entertainment Ignition is €35 milli… Read More
2014-03-12 10:43
Land Rover has made a commitment use sailing as a key part of their marketing mix. Perhaps the most obvious activation of this strategy to date has been a partnership with the Extreme Sailin… Read More
2014-03-04 15:22
Ken Read’s Keynote at the World Yacht Racing Forum was a big hit. His wide ranging speech can be read here. Below are the comments he made about raising sponsorship and what sailors an… Read More
2014-03-03 06:49
Ken Read’s Keynote at the World Yacht Racing Forum in 2013 was a big hit. Below are the comments he made about raising sponsorship and what sailors and events still have to learn.
C… Read More
2013-03-12 10:43
The sport of sailing offers sponsors a wide variety of options to promote their products and services to a desirable demographic with great brand associations. But many sailors aren&rsq&hell…Read More
2013-01-22 11:04
In late 2012, we published an opinion piece that ruffled a few feathers – which is good….
In particular, some commentators have characterised the editorial piece as being someho… Read More
2012-12-18 08:04
The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns… Read More
2012-11-16 12:53
The Volvo Ocean Race recently released a 133 page report into the previous edition. Much of that report was dedicated to the return on investment received by sponsors of the race.
One of the… Read More
2012-10-25 12:17
There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to conv… Read More
2012-09-28 11:49
Want to get the latest sailing sponsorship news in your inbox? Our weekly email is curated by expert editors to cut out the PR spin and only give you the sailing sponsorship news you need to… Read More
2012-09-07 11:27
This post is a duplicate of one of our regular sponsorship deal email updates. To recieve the latest sailing sponsorhip news in your inbox – subscribe here
Sperry Topsider Extend… Read More
2012-08-24 10:43
If you haven’t subscribed to our regular email updates on all the sailing sponsorship news, then you are missing out on the most up-to-date digest of all the sponsorship news that our… Read More
2010-12-12 07:05
“The path to being an expert can be easy or hard.” Loick Peyron at the 2010 World Yacht Racing Fourm
It’s difficult to do justice to the speech that Loick Peyron gave to… Read More
2008-10-31 06:11
The following article was first published in 2008. Many of the topics are still current and many of the challenges still exist more than 10 years on.
Mark Turner, CEO of OC Group talks t… Read More
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