2008-05-29 21:56
If you haven't read Chip & Dan Heath's column in this month's Fast Company yet, read it here.I liked Made to Stick a lot. I thought it was informative and practical. But the stock of the… Read More
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Hypermediate Blog
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A blog the discusses business, marketing, branding, entrepreneurial endeavors, start-ups and personal development.
2008-05-29 17:04
Interesting post today about branding.Key takeaway:Company branding is not just a logo. It’s all about perceptions, how your customers or clients view your company and the products and… Read More
2008-05-28 12:41
You just know this isn't going to work out well...While its bad for Sears, because I don't think it will work and it seems completely off base from their, well, base. But what are Benetton a… Read More
2008-05-27 18:38
When experiential marketing, or WOM, or buzz, or whatever you want to call it works...it can work big time. Take Hershey's who has been having Bliss house parties. According to PROMO, looks… Read More
2008-05-27 14:56
Harsh but interesting thoughts on which of the big auto brands should stop wasting their time and pack it in. I have to say, they have a point. Check out the article and interactive bar char… Read More
2008-05-21 18:32
"Adam Smith is probably dead. Maybe it's time to revisit Karl Marx."These words were uttered by a Turkish businessman named Ishak Alaton, who is the chairman of $800 million conglomerate, Al… Read More
2008-05-21 14:00
Interesting...1. Nike - "Ronaldinho: Touch of Gold" - Viewed 22.6 million times2. Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock You)" - Viewed 14 million times3. McDonald's … Read More
2008-05-19 20:16
More on the future of 2D barcodes Read More
2008-05-14 13:13
VS. Costco...bigger bag, brighter colors, disregard for "natural" looking packaging, photos of product, and the Lucky Country kangaroo is considerably different.Whole Foods...brown bag… Read More
2008-05-14 13:06
Candy Snob gets picked up in the BlogHerald! Read More
2008-05-13 13:44
"Word of Mouth isn't created by marketers, it is co-created with consumers. People only spread your virus if there's something in it for them."From Hugh MacLeod's twitter missives via Brand… Read More
2008-05-13 12:28
Candy Snob is the place to go to indulge your sweet tooth. Whether you're crazy for gourmet chocolate or a sucker for hard candies, we've got all the news, reviews, and information you can c… Read More
2008-05-11 22:12
Very interesting article on the state of the union for social media on The Viral Garden.Social Media pic via Flickr user Jeff Milner Read More
2008-05-09 13:40
How do you make one of the most storied innovative products in history better you ask? Leave it to the originators. 3M now has transparent Post-it Notes, so you can highlight things, etc. Th… Read More
2008-05-02 18:26
Hey...I'm not one to get too bent out of shape when someone knocks off a logo. I understand there is equity in the logos, but in my opinion its usually not that big a deal - usually its free… Read More
2008-05-02 18:22
I'm going to list just 5 of the lame, uninspired taglines/slogans that Team Forty came up with. There are a ton more, click here to see them.Create. Organize. Share. Connect. (blist)Experien… Read More
2008-05-02 18:21
Because if you don't you might miss things like this:www.teamforty.com Read More
2008-04-30 19:23
Just bought a Flip Video camera a couple days ago. Light, small, and painfully simple to use. Sure, you can't do all the fancy stuff, but it works, you can download right into your USB port… Read More
2008-04-29 15:31
So says the headline today from Web Worker Daily, and we agree. Having used 99Designs a few times, its efficient and typically can get pretty good results. We've used it for logo design and… Read More
2008-04-28 21:38
Ladies Home Journal, circa 1900, and their predictions as to where we'd be by 2000.Crazy - read on Read More
2008-04-28 13:55
If big brands - Coke, FedEx, Nike, etc. - are large enough entities that they have consumer "gravity"...how do little brands stand a chance of getting some of that “pull” with cu… Read More
2006-06-07 11:16
Check out the Capitalist Pig, a piggy bank for evil, money-hoarding capitalists to stay focused by listing or drawing object(s) of desire on the blackboard surface of the bank. And the value… Read More
2006-06-07 11:16
David Armano's nifty depiction of the ladder up to Brand Heaven and the ladder down to Brand Hell.From Brand Autopsy Read More
2006-06-07 11:16
I wonder if this worked?19 skydivers spelled out the word Honda in three minutes and 20 seconds for UK’s first live tv promo, inspired by the car manufacturer’s new advertising s… Read More
2006-06-07 11:16
From Guy Kawasaki's Sun column:Many entrepreneurs ask me what is the best way to open a pitch to potential investors. I'll answer that question at the end of this posting, but first let me t… Read More
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