Glamping is a contraction of the term’s “glamour” and “camping”, this combines typical or even unusual camping accommodation with the feel of absolute sophistication and luxury. Our camps stylishly reflect a nomadic suave-ness. Right from the furniture, decor, colour schemes and design of the tents, it has everything and more. Glamping is luxurious and glamorous camping that has temporary structures, unique concepts, eco-friendly, and sustainable projects.

Efforts to raise awareness about glamping encompass a comprehensive blend of social media marketing and traditional promotional avenues. Capturing the essence of glamping through visually appealing mediums like photoshoots and drone footage, we present its uniqueness to the world. By sharing these captivating portrayals on social media platforms, not only offer a glimpse of the experience but also generate curiosity and interest among potential patrons. While most people have not actively gone out promoting the concept of glamping in India most are fortunate to have discerning world travellers as guests, they understand the concept of glamping and have been pleasantly surprised at the offering.

For instance, TUTC camps in Thiksey are under the shadows of the Thiksey monastery. Witnessing the morning prayers at the monastery, watching the monastic everyday life can be fascinating and even deeply soul stirring. Strategically located, we curate rides and dining experiences such as the Wa Ri La Ride – this is the world’s fourth highest motorable road that connects two valleys and lies at an elevation of 5312 metres above sea-level – the views of the Nubra valley, Himalayan sheep and wild yaks grazing lush meadows, the sights of craggy mountains and weathered summits are simply stunning. This location might not have translated if we were looking at constructing a regular concrete hotel. Adding to this is the fact that camping – even glamping, when done right, is a more responsible tourism concept.

There are lots of challenges that we face while operating and managing the Glamping Sites. Maintaining glamping sites comes with a set of challenges, including:

• Nature and Environment: Glamping sites often exist in remote or natural settings, which requires careful consideration of environmental impact, weather conditions, and wildlife interactions.
• Infrastructure: Establishing and maintaining infrastructure like electricity, plumbing, and waste management in outdoor settings can be more complex compared to urban hotels.
• Maintenance of Unique Structures: Many glamping accommodations are unique structures like tents, yurts, or treehouses. Keeping these in good condition and addressing wear and tear can be more challenging than maintaining traditional hotel rooms.
• Guest Experience: Glamping guests expect a balance between comfort and authenticity. Ensuring a high-quality experience while preserving the rustic ambiance can be tricky.
• Pest and Wildlife Management: Glamping sites can be vulnerable to pests and wildlife intrusion. Preventing damage and ensuring guest safety while respecting local ecosystems is important.
• Logistics and Supplies: Delivering supplies, food, and services to remote glamping sites requires efficient logistics and planning.
• Seasonal Considerations: Glamping might be seasonal depending on weather conditions. Sites need to be prepared for different weather scenarios and perhaps even closed during harsh seasons.
• Regulations and Permits: Glamping sites often need to adhere to zoning laws, environmental regulations, and obtain permits, which can vary depending on location.
• Guest Safety: Ensuring the safety of guests in outdoor settings, especially during activities like hiking or campfires, requires clear guidelines and precautions.
• Staff Training: Staff members need specialized training to handle the unique challenges of glamping, including knowledge of the outdoors, emergency response, and maintenance of unique structures.
• Addressing these challenges is essential for maintaining the appeal and sustainability of glamping sites.

Read the full story that first appeared in Hotelier India’s September 2023 issue here:

The post Glamping in India appeared first on Bindu Gopal Rao, Freelance Writer & Photographer.